swaptify

This plugin integrates WordPress with Swaptify’s hosted personalization software. Swaptify’s free plan, “Nano,” allows you to perform 1000 instances of personalized “swaps” every month. Pricing is usage-based with full control over your monthly budget and swap limit.
Swaptify’s personalization engine allows for flicker-free dynamic content, event-tracking, analytics, influential content reports, and easy portability to new website designs and infrastructures.
<h3>What Does Swaptify Do?</h3>
<ul>
<li>Build personalized segments of content that “swap” based on rules and visitor types.</li>
<li>Customize your user journey with relevant, contextual content at every stage of the purchase cycle.</li>
<li>Set up content experiments, and analyze your most influential content using a statical approach that is faster and more effective than A/B tests.</li>
<li>Use Swaptify personalization and analytics to improve conversion rates by making continual improvements to your user experience.</li>
</ul>
<h3>Why Choose Swaptify?</h3>
<ul>
<li>Intuitive swap builder that works with classic editor, Gutenberg, and any page builder that generates and accepts shortcodes, e.g. Elementor, WP Bakery, Divi, and more.</li>
<li>Hosted infrastructure allows your configurations and data to survive major website changes.</li>
<li>Flicker-free content display. This might seem like a small thing, but when you play with other personalization tools, you’ll quickly understand why this is a big deal.</li>
<li>Easy visitor type triggers on page load, element-click, or custom JavaScript.</li>
<li>Easy conversion tracking that can hook into existing Google Tag Manager setup or run independently.</li>
<li>Best-in-class Analytics system and Reports to analyze the influence of every swap that leads to a conversion.</li>
<li>Demonstrated lift in customer conversion rates by an average of 50%.</li>
</ul>
<h3>How Does it Work?</h3>
<ul>
<li>Create a content segment using the WordPress plugin.</li>
<li>Fill in your swappable content, optionally assigning each swap to a visitor type.</li>
<li>Paste the segment shortcode into your page builder wherever you want your swaps to show.</li>
<li>Set up your content display rules on the Swaptify website.</li>
<li>OPTIONAL: Create visitor type triggers to analyze user behavior and deduce what type of customer they are, and then power your swaps accordingly.</li>
<li>OPTIONAL: Set up conversion event tracking for page views, element clicks, form submissions, and any other detectable behavior. This will allow you to analyze your most influential content.</li>
<li>OPTIONAL: Set your maximum billing tier on the Swaptify website to control your costs and scale your usage based on success metrics.</li>
</ul>
<h3>Setting Visitor Types</h3>
Visitor types can be set explicitly, with the customer selecting their own use case, or they can be set implicitly based on the visitors’ behavior. Currently, Swaptify only sets one visitor type at a time. This is in order to accurately break down conversion rates by visitor type.
To show dynamic content from a range of customer-selected preferences, use a cookie to set their content preferences and Swaptify’s cookie rules to control your swaps.
<h3>Available Rule Conditions</h3>
<ul>
<li>First Time Visitor</li>
<li>Returning Visitor</li>
<li>Time Since Last Visit</li>
<li>Page Visited (any session)</li>
<li>Cookie Value</li>
<li>Date</li>
<li>Day of Week</li>
<li>Location</li>
<li>Referrer URL</li>
<li>Page Visit (this session)</li>
<li>Session Length</li>
<li>User Agent</li>
<li>Page URL</li>
<li>URL Parameters</li>
</ul>
Note: Rules override visitor types.
<h3>Analytics and Reports</h3>
Conversion events can be triggered via click, page view, or custom JavaScript with our easy integration tools. The JavaScript conversion tag can be used inside your existing Tag Manager setup and fire based on existing triggers. Once conversion events are flowing, Swaptify’s analytics reports will deduce your most influential content. Please note that in order to attribute conversions to content, Swaptify’s data model is built differently than Google Analytics. When a conversion is triggered, Swaptify resets the session so that it can attribute that conversion to the content that was seen leading up to it. This means that your data will often not match GA4. Swaptify’s data model also contains browser validation, which tends to exclude more robot traffic than GA4, but if you want to include that traffic to compare metrics across Swaptify and GA4, you can turn off the browser validation feature.
<h3>Getting Started Video Guide</h3>
Visit <a href="https://swaptify.com/getting-started/" rel="nofollow ugc">https://swaptify.com/getting-started/</a> to watch a video of the Swaptify set up process from start to finish.
<h3>External Services</h3>
The Swaptify Plugin connects to the Swaptify API to send usage data and return content. The information passed to the Swaptify API includes visitor IP address and page URL. This information is stored with Swaptify and used when analyzing visitor activity from page to page.
All data passed and stored to Swaptify falls under the Swaptify <a href="https://swaptify.com/terms-and-conditions/" rel="nofollow ugc">Privacy Policy</a> and <a href="https://swaptify.com/terms-and-conditions/" rel="nofollow ugc">Terms and Conditions</a>

Swaptify

Cost-effective website personalization for perfected user experience and dramatically more conversions.

If-So Dynamic Content

Looking for a simple yet powerful display conditions or visibility control solution (that actually works with page caching)?
If-So is the premier conditional logic and personalization plugin for WordPress. It lets you dynamically show, hide, or swap content based on who your visitor is, where they are located, and how they interact with your site. While generic visibility add-ons break under strict server caching or force you to exclude pages from your cache, If-So is built from the ground up to deliver fast, cache-immune marketing automation across all page builders.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/8kCPE1CH2GY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>🚀 Key Features at a Glance</h3>
If-So is the most comprehensive geotargeting, personalization and conditional logic plugin for WordPress. It combines enterprise-level features with a simple, no-code setup:
<ul>
<li>Simple Setup – Configure and launch your first campaign in under 60 seconds. No coding.</li>
<li>For All Page Builders – Universal shortcode system brings dynamic functionality to any editor or theme setup.</li>
<li>Elementor and Gutenberg Integration – For quick element, widget, and block visibility control.</li>
<li>360° Geolocation Solution – Highly accurate IP-to-location, HTML5 geolocation, and visitor self-selection.</li>
<li>Advanced Conditional Logic – Unlimited visibility rules based on visitor data.</li>
<li>WooCommerce Integration – Target buyers by location, cart items, history, or total spend.</li>
<li>Built-in Analytics & A/B Testing – Track real-time views, measure conversions, and optimize.</li>
<li>Behavioral Segmentation – Assign visitors to dynamic audiences and deliver a cohesive, personalized journey across multiple pages.</li>
</ul>
<h3>🌍 360° Geolocation – Straight Out of the Box</h3>
Deliver highly accurate localized experiences with absolutely no setup required. Enjoy ultimate flexibility in determining a visitor’s location by combining premium IP-to-location mapping, a precise HTML5 geolocation API, and user self-selection forms.
<ul>
<li>Show, Hide, or Swap Content: Instantly personalize text, banners, images, or pricing fields for specific countries, cities, states, or continents.</li>
<li>Geolocation Redirects: Automatically route visitors to country-specific landing pages or localized subdomains.</li>
<li>Geo-Blocking: Restrict, lock, or grant access to specific elements or pages based on geographic regions.</li>
<li>Geo Pop-ups: Trigger lightweight, location-specific pop-up overlays tailored directly to local audiences.</li>
</ul>
And more; take your personalization further with advanced options like Dynamic Keyword Insertion (Geo DKI), auto-local time displays, timezone-based scheduling, and more. <a href="https://www.if-so.com/location-based-content-wordpress-plugin/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=geo-advanced" rel="nofollow ugc">Discover all geolocation capabilities >></a>
<h3>🛠️ Elite Visibility Control for All Page Builders</h3>
Compatible with any page builder and WordPress setup, If-So offers deep visual integration for top editors alongside a flexible shortcode system for everything else:
<ul>
<li>Elementor Native – Adds a dedicated “If-So Display Conditions” tab to every widget, section, column, or flexbox container.</li>
<li>Gutenberg Native – Set smart conditional visibility rules directly on core WordPress blocks.</li>
<li>For All Page Builders – Use dynamic triggers and shortcodes to easily apply conditional content inside Divi, Bricks, Breakdance, and more.</li>
</ul>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/yRroTk7EDF8?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>WHY MARKETING EXPERTS CHOOSE IF-SO</h3>
<ul>
<li>100% Page Cache Immune: Unlike generic visibility plugins that break when caching is enabled, If-So uses advanced page-load handling to ensure dynamic content renders perfectly alongside WP Rocket, LiteSpeed, Cloudflare, or server-level caching.</li>
<li>Built-in Conversion Analytics: Stop guessing what works. Track real-time views and conversion results for each content version right inside your dashboard.</li>
<li>Zero Complex Rules: Create advanced multi-layered personalization loops in under 60 seconds without writing a single line of code.</li>
</ul>
<h3>HOW IT WORKS</h3>
<h3>Using Elementor or Gutenberg</h3>
<ol>
<li>Select any widget, element, or block in your editor.</li>
<li>Open the If-So Conditions panel on the side menu.</li>
<li>Choose your condition (e.g., Geolocation -> Country is United States) and input the variation.</li>
</ol>
<h3>Using Any Other Page Builder</h3>
<ol>
<li>Go to the If-So dashboard and click Add New Trigger.</li>
<li>Select your target rules and enter the personalized version.</li>
<li>Define your default fallback content.</li>
<li>Copy the shortcode and place it anywhere on your layout.</li>
</ol>
<h3>WHICH CONDITIONS CAN BE SET WITH IF-SO?</h3>
<h3>🎯 Powerful Display Conditions & Personalization Rules</h3>
Choose from our massive library of native conditions to target your audience. You can combine multiple rules using smart conditional logic to build the ultimate personalized user experience.
🌍 Geotargeting: 
* Country-level detection – Target visitors by country. 
* City-level precision – Personalize down to specific cities. 
* State & Region tracking – Adapt content by state or province. 
* Continent grouping – Apply broad rules for entire continents. 
* IP Address & Ranges – Filter or target specific IP networks.
📣 Traffic & Marketing: 
* UTM Parameters – Target by Source, Medium, Campaign, and Content. 
* Google Ads Campaigns – Personalize dynamically via GCLID tracking. 
* Referral Site URL – Display content based on the originating site. 
* Search Engine Referrers – Adapt for Google, Bing, or Yahoo traffic. 
* URL Query Strings – Read custom parameters straight from the URL.
👤 Visitor Behavior: 
* Logged-in Status – Swap elements for members vs. public guests. 
* WordPress User Roles – Tailor views for Admins, Authors, or Customers. 
* New vs. Returning – Welcome fresh eyes or reward repeat visitors. 
* Page View Frequency – Trigger shifts based on site interaction history. 
* Dynamic A/B Testing – Set automated split percentage distribution.
🕒 Time & Context: 
* Exact Date & Time – Schedule time-sensitive sales or deadlines. 
* Weekly Schedules – Set recurring hours or daily specials. 
* Local Time Zone – Display schedules aligned with the visitor’s clock. 
* Current Page Path – Set contextual triggers for specific sections. 
* Custom Sessions – Store temporary parameters during user visits.
💻 Technology & Data: 
* Device Type – Optimize explicitly for Mobile, Tablet, or Desktop. 
* Browser & OS – Target Chrome, Safari, iOS, Android, and more. 
* Language Detection – Read browser languages automatically. 
* Cookies & Local Storage – Hook into your own custom browser data.
🔌 E-Commerce & Extensions: 
* Show/Hide Products by Location – Restrict or display specific items based on regional availability. 
* WooCommerce Cart Products – Target specific items chosen by shoppers. 
* WooCommerce Cart Value – Upsell dynamically based on total cart value. 
* WooCommerce Order History – Identify and reward high-value lifetime buyers. 
* Membership Tiers – Native rules for MemberPress, Wishlist, and PMPro. 
* Advanced Data Sync – Seamlessly read fields from ACF, Forms, and LearnDash.
<h3>👤 Behavioral Audiences & User Segmentation</h3>
Don’t just personalize a single element — build a cohesive user journey. If-So allows you to automatically assign visitors into predefined audiences based on their location, traffic source, or on-site interactions. Once grouped, you can deliver tailored content variations across multiple pages throughout their entire session. <a href="https://www.if-so.com/behavioral-segmentation-wordpress/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=audiences" rel="nofollow ugc">Learn more about Audiences >></a>
<h3>🚀 Powerful Extra Features</h3>
Discover the advanced tools that make If-So the ultimate conversion optimization suite for WordPress:
<ul>
<li>Dynamic Keyword Insertion (DKI) – Drop real-time values instantly into your text blocks. Display the visitor’s city/country, capture UTM parameters, or show auto-localized event times using smart shortcodes. <a href="https://www.if-so.com/dynamic-keyword-insertion/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=dki" rel="nofollow ugc">See DKI options >></a></li>
<li>User Self-Selection Forms – Let visitors choose their own experience. Embed intuitive dropdown filter forms that allow users to select their own segment or target audience choice. <a href="https://www.if-so.com/user-selection-form/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=user-selection" rel="nofollow ugc">Learn more >></a></li>
<li>Conditional Pop-ups – Launch lightweight, high-converting overlays that trigger dynamically based on any chosen If-So targeting condition. <a href="https://www.if-so.com/conditional-popups/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=popups" rel="nofollow ugc">Learn more >></a></li>
<li>Dynamic Content from CSV – Scale your personalization effortlessly. Manage thousands of geo-targeted locations, regional details, or translation variables using a simple spreadsheet upload. <a href="https://www.if-so.com/csv-bulk-loading/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=csv" rel="nofollow ugc">Learn more >></a></li>
</ul>

If-So Dynamic Content – Elementor & All Page Builders Personalization


I'm using the premium version, but the features and support have been great so far. It's easier to output personalized information using simple shortcodes, and the dynamic visibility conditions available in the block editor & within Elementor are a big time saver.



I use this plugin on a LearnDash site and use the dynamic visibility to show/hide different elements based on Course Enrollment.



I also like the user meta fields that you can add to different pages via a simple shortcode or via query strings. I'm using those to capture additional data that we collect on each user so we can further cross-sell and upsell other items in the future to specific users.



I did reach out to their support after finding a bug in their premium plugin and they patched it within 24 business hours and communicated with me very clearly.


Powerful plugin for visibility & personalization

The ultimate solution for advanced display conditions and Geolocation - easy to use with Elementor, Gutenberg, and all page builders.

Swaptify vs If-So Dynamic Content – Elementor & All Page Builders Personalization