MartijnScheijbeler

Add support for Google Analytics and Google Tag Manager to your AMP pages 
(Accelerated Mobile Pages) on WordPress. The plugin will provide you with an 
easy set-up of your accounts on both GA & GTM to make sure you can start 
measuring and supporting your AMP pages better.
<h4>Features</h4>
<ul>
<li>Enable the tracking codes for Google Tag Manager & Google Analytics.</li>
<li>Provide custom variables and data for AMP.</li>
<li>Be able to customize the custom dimensions for Google Analytics.</li>
<li>Add outbound link tracking for Google Analytics.</li>
</ul>

Google Tag Manager & Google Analytics for AMP

Provide support for Google Analytics & Google Tag Manager on pages supported by the AMP Project (Accelerated Mobile Pages).

Stape

bukashk0zzz

If you are looking for the easiest way to implement server-side tracking on your WordPress website, the GTM Server Side plugin by stape.io is the best solution. It helps to easily modify the gtm script with the tagging server URL, adds a custom loader, and sends data layer events and webhooks.
GTM Server Side plugin by stape.io features:
<ul>
<li>Add web Google Tag Manager script on every website page.</li>
<li>Work with any other WP plugin that inserts gtm script on the website.</li>
<li>Adds custom loader, which makes Google Tag Manager and Google Analytics tracking invisible to ad blockers and other tracking prevention mechanisms.</li>
<li>Sends events to GTM server side without any JS library and optimizes page speed.</li>
<li>Adds e-commerce Data Layer events.</li>
<li>Adds user data to Data Layer events.</li>
<li>Sends webhooks.</li>
<li>Provides the possibility to manage dynamic generation of data layer fields.</li>
</ul>
Benefits of GTM Server Side plugin by stape.io:
<ul>
<li>Increase cookies lifetime when using a custom domain for server Google Tag Manager container.</li>
<li>Increases the accuracy of tracking when the custom loader is enabled.</li>
<li>Simplifies the process of adding GTM script on the website and delivering e-commerce and user data.</li>
</ul>

Stape Conversion Tracking

Google Tag Manager Server Side Integration Made Easy

Google Tag Manager & Google Analytics for AMP vs Stape Conversion Tracking