Involvz

TagSyncer enables you to add Google Tag Manager (GTM) to your WordPress site with up to two GTM IDs and empowers tracking options like scroll depth, Contact Form 7 submissions, Elementor forms, and WooCommerce events. It ensures that analytics stay intact by notifying you when GTM IDs are removed.
Key Features
<ol>
<li>
Google Tag Manager (GTM) Integration 
Allows insertion of up to two GTM IDs.
</li>
<li>
Scroll Tracking 
Tracks scroll depth on pages. Enable this feature in the Scroll Tracking Settings tab in the plugin settings.
</li>
<li>
GTM ID Removal Notification 
Provides a dashboard notification and sends an email to the WordPress administrator when a GTM ID is removed. 
Updated with improved subject and body formatting for clarity.
</li>
<li>
Contact Form 7 Tracking 
Tracks submissions from Contact Form 7 forms. Enable this feature in the Integrations tab.
</li>
<li>
Elementor Form Tracking 
Tracks form submissions from Elementor forms. Enable this feature in the Integrations tab.
</li>
<li>
WooCommerce Tracking 
Tracks WooCommerce eCommerce events with dataLayer support, capturing product views, add-to-cart actions, and purchases. Enable this in the Integrations tab.
</li>
<li>
dataLayer Events for Custom Tags 
Automatically pushes dataLayer events, allowing you to create custom GTM tags to track various interactions on your website.
</li>
<li>
Improved UI/UX 
Refreshed styling for a modern and user-friendly interface.
</li>
</ol>
<h3>External Services</h3>
This plugin relies on the external service Google Tag Manager(GTM) to enable advanced website tracking and analytics capabilities.
What the service is and what it is used for 
Google Tag Manager is a tag management system that allows users to deploy and manage marketing tags (such as analytics, conversion tracking, and remarketing tags) on their website without editing code directly. This plugin uses Google Tag Manager to integrate tracking features like scroll depth, form submissions, and WooCommerce events.
What data is sent and when 
– The plugin sends the configured Google Tag Manager ID to the Google Tag Manager service to load the appropriate container. 
– When enabled, the plugin may also send tracking events such as form submissions, scroll depth, and WooCommerce events to Google Tag Manager. 
– This data is used for creating custom tags, monitoring website interactions, and generating insights.
Links to the service’s terms of service and privacy policy 
– <a href="https://www.google.com/analytics/tag-manager/use-policy/" rel="nofollow ugc">Google Tag Manager Terms of Service</a> 
– <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a>
<h3>Additional Information</h3>
For advanced usage and custom GTM tag creation, refer to <a href="https://wordpress.org/" rel="ugc">WordPress</a> documentation.

TagSyncer – Free Google Tag Manager Plugin for WordPress

Easily integrate Google Tag Manager with tracking for scroll events, forms, and WooCommerce, all manageable from the WordPress dashboard.

digitalapps

<a href="https://digitalapps.com/wordpress-plugins/wp-global-site-tag/" title="WP Global Site Tag" rel="nofollow ugc">Global Site Tag</a> (gtag.js) is a new Google Analytics replacement. WP Global Site Tag provides a framework for streamlined web page tagging – giving you better control while making implementation easier. Using gtag.js lets you benefit from the latest tracking features and integrations as they become available. This is the WordPress version.
To use gtag.js to track your site, install the plugin and activate.
<ul>
<li>Simple to install and use even your clients can do it</li>
<li>Configure multiple Google Analytics properties</li>
<li>Minified version of the code is injected for faster loading times</li>
<li>Built using WordPress best practices and standards</li>
<li>Great for marketing agencies and individuals</li>
</ul>
<h3>Supercharge Your GTM Setup with gtag</h3>
Wondering if you can make the most of gtag and set up Google Tag Manager (GTM) simultaneously? Heck yeah, you can!
Setting up GTM with gtag is a breeze. Just swap out that initial GA_TRACKING_ID with your GTM container ID, and you’re good to go. You can still keep the universal analytics tag running smoothly within GTM, all while having gtag in the mix.
<h3>How to use Global Site Tag</h3>
To use gtag.js to track your site, install the plugin. Replace GA_TRACKING_ID with the tracking ID of the Google Analytics property you want to send data to.
<h3>Why use Global Site Tag</h3>
Global Site Tag streamlines tracking across all Google products, including their measurement, conversion tracking, and remarketing products. Global Site Tag is the new replacement for old Google Analytics script.
<h3>Difference between Universal Analytics & Global Site Tag</h3>
There are few differences you need to know before thinking of migrating to Global Site Tag.
Install: 
Universal Analytics(analytics.js) is only used for installing Google Analytics, and global tag can be used to install multiple tools like, GA and GTM.
Tracking: 
Universal Analytics uses trackers(ga(‘create’, ‘G-XXXXX-Y’, ‘auto’);) to send pageviews to Google Analytics while gtag send pageviews to GA property identified by the GA_Tracking_ID(gtag(‘config’,’GA_Tracking_ID’)).
Use: 
Global Site Tag can be used for conversion tracking and remarketing while universal analytics can’t.

WP Global Site Tag

Global Site Tag (gtag.js) is a new Google Analytics replacement – giving you better control while making implementation easier. Using gtag.

TagSyncer – Free Google Tag Manager Plugin for WordPress vs WP Global Site Tag