Freemius

TrackSharp

Improve purchase conversion tracking accuracy for WooCommerce with native server-side tracking.
Browser-based tracking is blocked by modern privacy settings (ITP), ad blockers, and consent choices. This leads to missing purchase conversions in GA4 and incomplete ad reporting.
TrackSharp adds a reliable, first-party server-side tracking layer. It ensures your most important event — Purchase — is recorded in GA4 even when browser tags fail.
No GTM server container. No Google Cloud costs. No complex coding.
<blockquote>
“We previously used Google Tag Manager, but browser blocking still caused us to miss up to 40% of our conversions. With TrackSharp, our data is finally 100% accurate without us needing to change a thing.”
Jordi — Online Marketer at Hbeds.nl
</blockquote>
<h4>What Problem We Solve</h4>
Most store owners don’t know how much data they are losing. Setting up server-side tracking usually requires complex Google Tag Manager (GTM) containers, monthly cloud hosting fees (Stape/Google Cloud), and developer time.
TrackSharp removes that complexity and cost. 
It runs directly on your WordPress server as a native plugin. You can complete the setup in 5 minutes and immediately start auditing your data loss and fixing GA4 tracking.
<h4>Features & Capabilities</h4>
1. Instant Attribution Audit (Free) 
Unique to TrackSharp: we don’t just track, we diagnose. The dashboard uses your real historical order data to highlight risks: 
* Google Ads Blind Spots: See how many orders have Google Click IDs (gclid) that browser tracking might have missed. 
* Meta Pixel Health: Monitor if your browser Pixel is firing correctly or being blocked.
2. Reliable GA4 Server-Side Tracking 
Sends purchase events via the Measurement Protocol directly from your server. This bypasses ad blockers and iOS restrictions to close the gap between WooCommerce orders and Analytics reports.
3. Native WooCommerce Integration 
Unlike generic GTM solutions, TrackSharp is purpose-built for WooCommerce. It listens to internal order hooks to ensure data accuracy.
<h4>Supported WooCommerce Events</h4>
TrackSharp tracks the complete shopping journey server-side (GA4) to ensure full funnel visibility:
<ul>
<li>Shopper Activity: <code>view_item</code> (product view), <code>add_to_cart</code>, <code>view_cart</code></li>
<li>Checkout Flow: <code>begin_checkout</code>, <code>add_payment_info</code></li>
<li>Conversion: <code>purchase</code> (Order Completed)</li>
</ul>
Note: Non-purchase events are sent via the first-party collector endpoint included in the free version.
<h4>Best Fit For Which Stores?</h4>
<ul>
<li>Stores running Paid Ads: If you spend budget on Google Ads or Meta (Facebook/Instagram) and suspect your ROAS is inaccurate due to tracking loss.</li>
<li>Cost-Conscious Owners: Stores that want reliable Server-Side tracking without paying €20-€100/month for external hosting (like Stape or Google Cloud).</li>
<li>Agencies & Freelancers: Professionals looking for a “set-and-forget” solution for clients that doesn’t require maintaining complex GTM server containers.</li>
<li>Non-Technical Founders: Anyone who wants to fix their data accuracy in 5 minutes without writing code or hiring a developer.</li>
</ul>
<h4>Pro Version: Advanced Attribution</h4>
For stores running paid ads on Google or Meta, TrackSharp Pro adds the missing attribution layer:
<ul>
<li>Google Ads Attribution: Captures attribution parameters server-side so conversions are credited to the right campaign.</li>
<li>Meta Conversions API (CAPI): Full server-side backup for the Facebook Pixel.</li>
<li>Enhanced Conversions: Sends hashed user data (email/phone) to improve match rates on both platforms.</li>
<li>Priority Support: Direct access to the developers via email.</li>
</ul>
<h3>How It Works</h3>
<ol>
<li>Install: Activate the plugin on your WordPress site.</li>
<li>Connect: Use the Setup Wizard to link your GA4 Measurement ID.</li>
<li>Audit: Check the Dashboard to see your “Revenue Audit” and potential data loss.</li>
<li>Relax: TrackSharp now runs in the background, securing your data.</li>
</ol>
<h3>Third Party Services</h3>
<h4>Google Analytics 4 (Measurement Protocol)</h4>
TrackSharp sends server-side events to Google Analytics 4 when configured. 
* Service: https://www.google-analytics.com 
* Terms: https://policies.google.com/terms 
* Privacy Policy: https://policies.google.com/privacy
<h4>Meta (Facebook) Conversions API (Pro only)</h4>
When using TrackSharp Pro, purchase events can be sent to Meta via the Conversions API. 
* Service: https://graph.facebook.com 
* Terms: https://www.facebook.com/terms.php 
* Privacy Policy: https://www.facebook.com/privacy/policy
<h4>Freemius</h4>
TrackSharp uses Freemius for optional upgrades, licensing, and updates. 
* Service: https://freemius.com 
* Terms: https://freemius.com/terms/ 
* Privacy Policy: https://freemius.com/privacy/

TrackSharp: Server-Side GA4 Tracking + Attribution Audit for WooCommerce

Secure server-side GA4 tracking for WooCommerce + a built-in Audit Dashboard to detect Google Ads & Meta attribution risks.

Buildio

Ad blockers, iOS privacy changes and cookie restrictions mean your browser-based tracking pixel is only reporting a fraction of your actual conversions. Your ads cannot optimise on data they never receive.
UniPixel fixes this by sending conversion events directly from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft — bypassing the browser entirely. No external cloud hosting, no GTM server container. Install, paste your credentials, and server-side tracking is live.
<h3>What It Does</h3>
<ul>
<li>Meta Conversion API (CAPI) — server-side and client-side event sending with full deduplication.</li>
<li>Pinterest Conversions API — server-side and client-side tracking with full deduplication.</li>
<li>TikTok Events API — server-side and client-side tracking with automatic deduplication.</li>
<li>GA4 Measurement Protocol — server-side event delivery to Google Analytics and Google Ads.</li>
<li>Microsoft UET & Conversions API — client-side tracking via UET with early support for Microsoft’s Conversions API (CAPI) pilot program. WooCommerce events and custom events supported.</li>
<li>WooCommerce events — ViewContent, AddToCart, InitiateCheckout and Purchase tracked automatically with full product data (names, categories, variants, values).</li>
<li>Custom events — create your own click, view and interaction events for any WordPress page. Not limited to WooCommerce.</li>
<li>Automatic deduplication — each event gets a unique ID shared between client and server, so platforms count it once.</li>
<li>Built-in consent management — includes its own consent banner or reads from OneTrust, Cookiebot, Osano, Silktide, Orest Bida, Complianz, CookieYes and Moove GDPR.</li>
<li>Live event testing — real-time console shows events as they fire, with full payload data.</li>
<li>Event logging — optional database storage of every event sent, for debugging and audit.</li>
</ul>
<h3>Why Server-Side Tracking Matters</h3>
Around 43% of internet users run ad blockers. Safari limits cookies to 7 days. iOS App Tracking Transparency reduced reported conversions by 30-40% for many advertisers. When your tracking relies only on a browser pixel, these restrictions silently discard your conversion data.
Server-side tracking sends conversion data directly from your server to the ad platform API. Ad blockers cannot touch it. Cookie limits do not apply. The result: your ad platforms see your real conversions, optimise better, and your ad spend works harder.
<h3>Why UniPixel</h3>
UniPixel sends API calls directly from your own WordPress server. No GTM server container, no external cloud, no routing your data through third-party services.
<ul>
<li>Meta, Pinterest, TikTok, Google and Microsoft — server-side and client-side tracking for all five platforms.</li>
<li>No GTM required — no server container setup, no custom subdomain, no separate hosting.</li>
<li>No external cloud — your data goes from your server to the ad platform. Nothing in between.</li>
<li>Works on any WordPress site — WooCommerce stores get automatic ecommerce event tracking. Non-WooCommerce sites use custom events for lead gen, SaaS, content or anything else.</li>
<li>Five-minute setup — install, enter your Pixel ID and access token, enable the platform. Done.</li>
</ul>
Optional <a href="https://buildio.dev/unipixel-docs/advanced-matching-setting-with-unipixel/" rel="nofollow ugc">Advanced Matching</a> sends hashed user data (email, phone, address) alongside events to help platforms improve Event Match Quality.
<h3>Tips</h3>
<h4>Deduplication</h4>
UniPixel automatically prevents duplicate counting when both client-side and server-side events are enabled.
Each event is assigned a unique event_id when triggered. This same ID is sent to both the browser pixel and the server API, allowing platforms to merge identical events.
<ul>
<li>Meta (Facebook / Instagram) — uses <code>event_id</code> to match Pixel and Conversion API events so they count once.</li>
<li>Pinterest — uses <code>event_id</code> to match Tag and Conversions API events for full deduplication.</li>
<li>TikTok — uses shared event IDs across Pixel and Events API for seamless deduplication.</li>
<li>Google (GA4 / Ads) — uses shared <code>client_id</code> and <code>session_id</code> values for client/server matching. Works automatically for both client-first and server-first setups.</li>
<li>Microsoft (Bing / UET) — uses <code>eventId</code> to match UET tag and Conversions API events for deduplication.</li>
</ul>
No extra setup is required — UniPixel handles ID creation and matching automatically.
<h3>Privacy and 3rd Party Services</h3>
This plugin sends event data to external services for analytics and advertising purposes. Data is only sent to platforms you have enabled in UniPixel settings.
<ul>
<li>Meta (Facebook) Pixel and Conversion API: Sends user event data (e.g., PageView, Purchase) to Meta for tracking and ad optimisation.</li>
<li>Pinterest Tag and Conversions API: Sends event data to Pinterest for ad tracking and campaign optimisation.</li>
<li>TikTok Pixel and Events API: Sends event data to TikTok for ad tracking and campaign optimisation.</li>
<li>Google Analytics and Measurement Protocol: Sends event data to Google for analytics and conversion tracking via GA4 and Google Tag Manager.</li>
<li>Microsoft UET and Conversions API: Sends event data to Microsoft for ad tracking and conversion optimisation via Bing Ads.</li>
</ul>
<h3>Domains</h3>
This plugin communicates with the following domains: 
– Meta (Facebook): 
 – https://www.facebook.com 
 – https://graph.facebook.com 
– Google: 
 – https://www.google-analytics.com 
 – https://www.googletagmanager.com 
– Pinterest: 
 – https://api.pinterest.com 
 – https://s.pinimg.com 
– TikTok: 
 – https://business-api.tiktok.com 
– Microsoft: 
 – https://bat.bing.com 
 – https://capi.uet.microsoft.com 
– Buildio: 
 – https://buildio.dev
<h3>Data Sent</h3>
Data sent to these domains may include: 
– User interactions (e.g., clicks, page views, purchases) 
– IP address and user agent (collected by tracking mechanisms) 
– Custom event data such as purchase amount, currency, and transaction ID (depending on configuration) 
– Diagnostic information may be sent to Buildio to assist with plugin performance and bug fixes, including site URL, IP address and basic interactions. No sensitive information or keys are sent.
<h3>Privacy and Terms</h3>
For more details on privacy policies and terms of use, please visit the following links:
<ul>
<li><a href="https://www.facebook.com/about/privacy" rel="nofollow ugc">Meta (Facebook) Privacy Policy</a></li>
<li><a href="https://www.facebook.com/terms.php" rel="nofollow ugc">Meta (Facebook) Terms of Service</a></li>
<li><a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li><a href="https://policies.google.com/terms" rel="nofollow ugc">Google Terms of Service</a></li>
<li><a href="https://policy.pinterest.com/privacy-policy" rel="nofollow ugc">Pinterest Privacy Policy</a></li>
<li><a href="https://policy.pinterest.com/terms-of-service" rel="nofollow ugc">Pinterest Terms of Service</a></li>
<li><a href="https://www.tiktok.com/legal/privacy-policy" rel="nofollow ugc">TikTok Privacy Policy</a></li>
<li><a href="https://www.tiktok.com/legal/terms-of-service" rel="nofollow ugc">TikTok Terms of Service</a></li>
<li><a href="https://privacy.microsoft.com/privacystatement" rel="nofollow ugc">Microsoft Privacy Statement</a></li>
<li><a href="https://about.ads.microsoft.com/en-us/resources/policies/microsoft-advertising-agreement" rel="nofollow ugc">Microsoft Advertising Agreement</a></li>
<li><a href="https://buildio.dev/privacy" rel="nofollow ugc">Buildio Privacy Policy</a></li>
</ul>
<h3>License</h3>
This plugin is licensed under the GPLv2 or later.

UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce

Send conversion events from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft. No cloud, no GTM. WooCommerce and custom events.

TrackSharp: Server-Side GA4 Tracking + Attribution Audit for WooCommerce vs UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce