trueroas

<p>TrueROAS tracks your store orders and attributes results to the correct Meta/Google/TikTok ad.<br />
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Faster data updates enable you to test faster and scaling more predictably with the Promethean attribution model. All done using the new way to track ethically in a GDPR-friendly fashion. Save time by adding your product costs, and automatically, converting all different currencies into one, making it easier to see the whole picture.</p>
<p>-Ad Tracking</p>
<p>-Cost Tracking</p>
<p>-Creative Breakdown</p>
<p>-Product Analysis</p>
<p>-Conversion Paths</p>
<p>This app will allow TrueROAS get get orders and track the pageviews of your site, so that every order can be tracked down, so that you know exactly where your customers found you.</p>
<h3>For Developers: Deploying New Versions</h3>
<p>This plugin uses GitHub Actions to automatically deploy to WordPress.org when you create a new tag.</p>
<h4>How to create and deploy a new version</h4>
<ol>
<li>Make sure all your changes are committed to the main branch</li>
<li>Update the version number in the following files:
<ul>
<li>readme.txt (Stable tag line)</li>
<li>true-roas.php (Version in plugin header)</li>
</ul>
</li>
<li>Add a changelog entry in readme.txt for the new version</li>
<li>
<p>Commit these version updates</p>
</li>
<li>
<p>Create a new tag matching the version number:<br />
   git tag 3.5<br />
(Replace 3.5 with your version number)</p>
</li>
<li>
<p>Push the tag to GitHub:<br />
   git push origin 3.5<br />
(Or use <code>git push origin --tags</code> to push all tags)</p>
</li>
<li>
<p>The GitHub Action will automatically:</p>
<ul>
<li>Detect the new tag</li>
<li>Deploy the plugin to WordPress.org SVN repository</li>
<li>Make it available to all WordPress users</li>
</ul>
</li>
</ol>
<h4>Useful Git tag commands</h4>
<p>View all existing tags:<br />
    git tag</p>
<p>View tags with their messages:<br />
    git tag -n</p>
<p>Create an annotated tag with a message:<br />
    git tag -a 3.5 -m “Release version 3.5”</p>
<p>Delete a local tag (if you made a mistake):<br />
    git tag -d 3.5</p>
<p>Delete a remote tag:<br />
    git push origin –delete 3.5</p>
<h3>Why TrueROAS</h3>
<p>Features</p>
<ol>
<li>Attribute 100% Orders</li>
<li>Instant Data Updates</li>
<li>Tracking Made for WooCommerce</li>
</ol>
<p>Benefits</p>
<ul>
<li>Stop wasting ad spend</li>
<li>Reduce testing ad spend by 63%</li>
<li>Trust your conversions</li>
</ul>
<p>Data Management<br />
* https://www.trueroas.com relies on order data to be able to track down which customer came from what source. This means that both customer and order details are stored. TrueROAS complies with GDPR, EU & NA privacy laws by encrypting and tokenizing all PII. To read more, check us out at trueroas.io or read up on our privacy policy here: https://trueroas.io/privacy-policy.</p>


TrueROAS AI Ad Attribution

Integrate TrueROAS into your WooCommerce store in 1 click.

Attribution

<p>Plugin for <a href="http://attributionapp.com/?utm_source=wordpress&utm_medium=partners&utm_campaign=plugin_directory" title="Attribution" rel="nofollow ugc">Attribution</a></p>
<ul>
<li>Attribute marketing spend to revenue growth with precise calculations</li>
<li>Automatically pull in cost data from Google adwords and Facebook Ads</li>
<li>See a full browsing and purchase history of any specific customer</li>
</ul>
<p>Attribution uses precise methods to calculate the ROI from your online ads.</p>
<p>Attribution diligently tracks every touchpoint each visitor makes before a purchase is made.</p>
<p>We automatically track Organic and Social traffic broken down into categories for each search engine and social network.</p>
<p>When Google and Facebook are connected we pull in your campaigns and automatically tag your your Facebook ad URLs so we can see which ad each customer came from.</p>
<p>Attribution allows you to define custom traffic sources by URL path, referrer, or any combination of UTM tags or URL params.</p>
<p>When a purchase is made, we divide credit between each touchpoint that influenced the purchase decision.</p>
<p>We divide credit based on the attribution model you choose: time decay, linear, first touch, or last touch.</p>
<h4>See Your True ROI</h4>
<p>Attribution is the only platform that pulls your cost data from ad platforms, correlates that cost to specific users, then tracks revenue from those users over time.</p>
<h4>Eliminate Duplicate Tracking</h4>
<p>Use multi-touch attribution models to accurately spread credit across ad platforms, social channels and content marketing. Get the full picture with first touch, last touch, linear and time decay attribution models.</p>
<h4>Tracking Any Type of Spending</h4>
<p>Apply any type of spending to any channel. Want to track ROI on a niche ad platform? No problem. Want to track the ROI of your social media consultants? We can do that too.</p>
<h4>Get Your Customer’s Full Story</h4>
<p>Each customer tells an interesting story that you’ll never get from a spreadsheet or an ad platform. Understand those stories and use them to power better marketing decisions.</p>
<h4>Track Real Lifetime Value</h4>
<p>Attribution lets you track both the revenue collected as it happens, and the revenue expected based on the account. You define your lifetime value and we track the ROI.</p>
<h4>Track Real People Across All Devices</h4>
<p>Our model is based on people, not devices, so you can seamlessly track customers across multiple devices, phones, and apps.</p>


TrueROAS AI Ad Attribution vs Attribution for WordPress