trueroas

<p>TrueROAS tracks your store orders and attributes results to the correct Meta/Google/TikTok ad.<br />
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Faster data updates enable you to test faster and scaling more predictably with the Promethean attribution model. All done using the new way to track ethically in a GDPR-friendly fashion. Save time by adding your product costs, and automatically, converting all different currencies into one, making it easier to see the whole picture.</p>
<p>-Ad Tracking</p>
<p>-Cost Tracking</p>
<p>-Creative Breakdown</p>
<p>-Product Analysis</p>
<p>-Conversion Paths</p>
<p>This app will allow TrueROAS get get orders and track the pageviews of your site, so that every order can be tracked down, so that you know exactly where your customers found you.</p>
<h3>Why TrueROAS</h3>
<p>Features</p>
<ol>
<li>Attribute 100% Orders</li>
<li>Instant Data Updates</li>
<li>Tracking Made for WooCommerce</li>
</ol>
<p>Benefits</p>
<ul>
<li>Stop wasting ad spend</li>
<li>Reduce testing ad spend by 63%</li>
<li>Trust your conversions</li>
</ul>
<p>Data Management<br />
* https://www.trueroas.com relies on order data to be able to track down which customer came from what source. This means that both customer and order details are stored. TrueROAS complies with GDPR, EU & NA privacy laws by encrypting and tokenizing all PII. To read more, check us out at trueroas.com or read up on our privacy policy here: https://trueroas.com/privacy-policy.</p>


TrueROAS AI Ad Attribution

Integrate TrueROAS into your WooCommerce store in 1 click.

Hugo Carvalho

<p>Attribution usually breaks somewhere between the ad click and the conversion. ClickTrail makes it survive: cached pages, dynamic forms, multi-page journeys, repeat visits, and consent requirements.</p>
<p>ClickTrail keeps the source of the visit, not a profile of the visitor. Capture is first-party and consent-aware: the plugin does not call external services to identify or enrich visitors, and data only leaves your site through integrations you enable yourself (GTM, webhooks, server-side delivery).</p>
<p>ClickTrail stores first-touch and last-touch attribution from the landing page and keeps it available until the conversion point, where it becomes usable inside WordPress:</p>
<ul>
<li>WooCommerce orders</li>
<li>supported forms</li>
<li>browser events</li>
<li>optional server-side delivery</li>
</ul>
<p>In WooCommerce, ClickTrail stores attribution on the order, pushes enriched purchase events on the thank-you page, and can optionally emit GA4-style storefront events for <code>view_item</code>, <code>view_item_list</code>, <code>view_cart</code>, <code>add_to_cart</code>, <code>remove_from_cart</code>, and <code>begin_checkout</code>, plus post-purchase milestones, through the same ClickTrail pipeline.</p>
<h4>Pick a starting path</h4>
<ul>
<li><strong>WooCommerce store</strong>: enable Capture and WooCommerce. Orders carry campaign context from day one; add storefront events later if you want funnel signals.</li>
<li><strong>Lead-gen forms</strong>: enable Capture and Forms. Contact Form 7 and Fluent Forms get hidden fields automatically; Gravity Forms and WPForms fill the <code>ct_*</code> fields you add.</li>
<li><strong>GTM / sGTM stack</strong>: enable Capture, Events, and Delivery. Browser events push to the <code>dataLayer</code>, and the server-side adapters feed sGTM or platform APIs directly.</li>
</ul>
<h4>What problems it solves</h4>
<ul>
<li><strong>No paid order reports as “direct”</strong>: Paid traffic often ends up looking like direct traffic by the time an order is placed. ClickTrail stores attribution on the order and keeps purchase reporting tied to campaign context.</li>
<li><strong>No checkout journey goes dark</strong>: WooCommerce storefront journeys can emit opt-in <code>view_item</code>, <code>view_item_list</code>, <code>view_cart</code>, <code>add_to_cart</code>, <code>remove_from_cart</code>, and <code>begin_checkout</code> signals through the same ClickTrail event layer used elsewhere in the plugin.</li>
<li><strong>No cached or AJAX-rendered form drops attribution</strong>: Hidden fields often break on cached pages or dynamically rendered forms. ClickTrail includes client-side fallback and dynamic-content support.</li>
<li><strong>No cross-domain hop breaks continuity</strong>: Approved link decoration and attribution tokens keep continuity between domains or subdomains.</li>
<li><strong>No consent signal is ignored</strong>: Consent controls, browser events, webhook intake, and server-side transport live in the same plugin and respect the same consent state.</li>
</ul>
<h4>Core capabilities</h4>
<ul>
<li><strong>Capture</strong>: first-touch and last-touch UTMs, major ad click IDs, and referrers with automatic organic/social/referral fallback when UTMs are absent.</li>
<li><strong>WooCommerce</strong>: checkout attribution persistence, thank-you purchase event push, enriched commerce payloads, optional storefront commerce events, and optional order-status milestones.</li>
<li><strong>Forms</strong>: automatic hidden-field enrichment for Contact Form 7 and Fluent Forms, compatible hidden-field population for Gravity Forms and WPForms, client-side fallback, dynamic form support, and WhatsApp attribution continuity.</li>
<li><strong>Events</strong>: browser event collection with <code>dataLayer</code> pushes, canonical REST intake, webhook ingestion, lifecycle updates, one-time WordPress follow-up events such as <code>login</code>, <code>sign_up</code>, and <code>comment_submit</code>, and optional WooCommerce storefront events.</li>
<li><strong>Delivery</strong>: optional server-side transport, retry queue, diagnostics, consent-aware dispatch, and failure telemetry.</li>
</ul>
<h4>Recent additions</h4>
<p>Recent releases extended the Gravity Forms integration with channel classification, merge tags, and per-form controls:</p>
<ul>
<li><strong>Channel classification</strong>: every GF entry now receives a <code>ct_ft_channel</code> value — a human-readable label such as Google Ads, ChatGPT, or Mailchimp — derived from click IDs, UTM parameters, or referrer context. A server-side fallback covers sessions where JS attribution was unavailable.</li>
<li><strong>Expanded click ID capture</strong>: six additional click IDs (Reddit <code>rdt_cid</code>, Pinterest <code>pin_cid</code>, Snapchat <code>snap_cid</code>, Mailchimp <code>mc_cid</code> / <code>mc_eid</code>, and Display & Video 360 <code>dclid</code>) are now captured and stored.</li>
<li><strong>Merge tags</strong>: nine <code>{clicutcl_*}</code> merge tags are available in GF notifications and confirmations, including <code>{clicutcl_channel}</code>, <code>{clicutcl_click_id}</code>, and seven UTM-based tags.</li>
<li><strong>Per-form toggle</strong>: attribution tracking can be enabled or disabled per form via a dedicated ClickTrail section in Gravity Forms form settings.</li>
<li><strong>Admin QA mode</strong>: attribution data is stored in <code>sessionStorage</code> only when a <code>manage_options</code> user is logged in, preventing admin browsing from appearing in attribution reports.</li>
<li><strong>sessionStorage fallback</strong>: attribution capture now falls back to <code>sessionStorage</code> when the browser blocks cookies.</li>
<li><strong>Minification protection</strong>: ClickTrail script tags carry exclusion attributes recognised by Autoptimize, Cloudflare Rocket Loader, WP Rocket, and LiteSpeed Cache (corrected attribute set in 1.7.0).</li>
</ul>
<h4>Current admin structure</h4>
<p>The main settings experience is organized by capability:</p>
<ul>
<li>Capture</li>
<li>Forms</li>
<li>Events</li>
<li>Delivery</li>
</ul>
<p>Operational screens stay separate:</p>
<ul>
<li>Logs</li>
<li>Diagnostics</li>
</ul>
<h4>Supported integrations</h4>
<ul>
<li><strong>Forms</strong>: Contact Form 7, Elementor Forms (Pro), Fluent Forms, Gravity Forms, Ninja Forms, WPForms</li>
<li><strong>Commerce</strong>: WooCommerce</li>
<li><strong>CMP sources</strong>: ClickTrail banner, Cookiebot, OneTrust, Complianz, GTM, custom</li>
<li><strong>Webhook providers</strong>: Calendly, HubSpot, Typeform</li>
<li><strong>Server-side adapters</strong>: Generic collector, sGTM, Meta CAPI, Google Ads / GA4, LinkedIn CAPI, Pinterest Conversions API, TikTok Events API</li>
</ul>
<h4>Forms behavior by plugin</h4>
<ul>
<li><strong>Contact Form 7 and Fluent Forms</strong>: ClickTrail can add hidden attribution fields automatically.</li>
<li><strong>Gravity Forms and WPForms</strong>: ClickTrail can populate matching hidden fields you add to the form.</li>
<li><strong>Recommended for Gravity Forms and WPForms</strong>: add the hidden fields you want stored or exported, and ClickTrail will fill them.</li>
<li><strong>Elementor Forms (Pro)</strong>: ClickTrail uses the available submission hooks and attribution fallback, not automatic hidden-field injection.</li>
<li><strong>Ninja Forms</strong>: ClickTrail stores attribution with the submission and surfaces it in the submission record, not as automatic hidden-field injection.</li>
</ul>
<h4>Supported click IDs</h4>
<ul>
<li>Google: <code>gclid</code>, <code>wbraid</code>, <code>gbraid</code></li>
<li>Meta: <code>fbclid</code></li>
<li>TikTok: <code>ttclid</code></li>
<li>Microsoft: <code>msclkid</code></li>
<li>X / Twitter: <code>twclid</code></li>
<li>LinkedIn: <code>li_fat_id</code></li>
<li>Snapchat: <code>sccid</code></li>
<li>Pinterest: <code>epik</code></li>
</ul>
<h4>Additional capture fields</h4>
<ul>
<li>Extended UTMs: <code>utm_id</code>, <code>utm_source_platform</code>, <code>utm_creative_format</code>, <code>utm_marketing_tactic</code></li>
<li>Browser/platform identifiers: <code>fbc</code>, <code>fbp</code>, <code>_ttp</code>, <code>li_gc</code>, <code>ga_client_id</code>, <code>ga_session_id</code></li>
</ul>


ClickTrail – UTM, Click ID & Ad Tracking (with Consent)

Consent-aware attribution for WooCommerce, WordPress forms, and event flows. Capture UTMs and click IDs across conversion paths.

TrueROAS AI Ad Attribution vs ClickTrail – UTM, Click ID & Ad Tracking (with Consent)