trueroas

<p>TrueROAS tracks your store orders and attributes results to the correct Meta/Google/TikTok ad.<br />
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Faster data updates enable you to test faster and scaling more predictably with the Promethean attribution model. All done using the new way to track ethically in a GDPR-friendly fashion. Save time by adding your product costs, and automatically, converting all different currencies into one, making it easier to see the whole picture.</p>
<p>-Ad Tracking</p>
<p>-Cost Tracking</p>
<p>-Creative Breakdown</p>
<p>-Product Analysis</p>
<p>-Conversion Paths</p>
<p>This app will allow TrueROAS get get orders and track the pageviews of your site, so that every order can be tracked down, so that you know exactly where your customers found you.</p>
<h3>Why TrueROAS</h3>
<p>Features</p>
<ol>
<li>Attribute 100% Orders</li>
<li>Instant Data Updates</li>
<li>Tracking Made for WooCommerce</li>
</ol>
<p>Benefits</p>
<ul>
<li>Stop wasting ad spend</li>
<li>Reduce testing ad spend by 63%</li>
<li>Trust your conversions</li>
</ul>
<p>Data Management<br />
* https://www.trueroas.com relies on order data to be able to track down which customer came from what source. This means that both customer and order details are stored. TrueROAS complies with GDPR, EU & NA privacy laws by encrypting and tokenizing all PII. To read more, check us out at trueroas.com or read up on our privacy policy here: https://trueroas.com/privacy-policy.</p>


TrueROAS AI Ad Attribution

Integrate TrueROAS into your WooCommerce store in 1 click.

Hugo Carvalho

<p>ClickTrail stores attribution data from landing pages and keeps it available for later form submissions, WooCommerce orders, and event flows.</p>
<p>In WooCommerce, ClickTrail stores attribution on the order, pushes enriched purchase events on the thank-you page, and can optionally emit GA4-style storefront events for <code>view_item</code>, <code>view_item_list</code>, <code>view_cart</code>, <code>add_to_cart</code>, <code>remove_from_cart</code>, and <code>begin_checkout</code>, plus post-purchase milestones, through the same ClickTrail pipeline.</p>
<p>It is designed for cases where attribution often breaks in practice: cached pages, dynamic forms, multi-page journeys, repeat visits, consent requirements, and optional server-side delivery.</p>
<p>The plugin keeps first-touch and last-touch context available until the conversion point and makes that context usable inside WordPress.</p>
<p>It captures first-touch and last-touch source data, keeps it available during the user journey, and makes that data usable where conversions actually happen:</p>
<ul>
<li>WooCommerce orders</li>
<li>supported forms</li>
<li>browser events</li>
<li>optional server-side delivery</li>
</ul>
<p>Teams can start with order or form attribution first, then add browser events, consent handling, or server-side transport when needed.</p>
<h4>What problems it solves</h4>
<ul>
<li><strong>WooCommerce orders losing source data</strong>: Paid traffic often ends up looking like direct traffic by the time an order is placed. ClickTrail stores attribution on the order and keeps purchase reporting tied to campaign context.</li>
<li><strong>Checkout continuity breaking before purchase</strong>: WooCommerce storefront journeys can now emit opt-in <code>view_item</code>, <code>view_item_list</code>, <code>view_cart</code>, <code>add_to_cart</code>, <code>remove_from_cart</code>, and <code>begin_checkout</code> signals through the same ClickTrail event layer used elsewhere in the plugin.</li>
<li><strong>Cached or dynamic forms</strong>: Hidden fields often break on cached pages or AJAX-rendered forms. ClickTrail includes client-side fallback and dynamic-content support.</li>
<li><strong>Cross-domain breaks</strong>: Approved link decoration and attribution tokens help keep continuity between domains or subdomains.</li>
<li><strong>Consent and transport complexity</strong>: Consent controls, browser events, webhook intake, and server-side transport live in the same plugin.</li>
</ul>
<h4>Core capabilities</h4>
<ul>
<li><strong>Capture</strong>: first-touch and last-touch UTMs, major ad click IDs, and referrers with automatic organic/social/referral fallback when UTMs are absent.</li>
<li><strong>WooCommerce</strong>: checkout attribution persistence, thank-you purchase event push, enriched commerce payloads, optional storefront commerce events, and optional order-status milestones.</li>
<li><strong>Forms</strong>: automatic hidden-field enrichment for Contact Form 7 and Fluent Forms, compatible hidden-field population for Gravity Forms and WPForms, client-side fallback, dynamic form support, and WhatsApp attribution continuity.</li>
<li><strong>Events</strong>: browser event collection with <code>dataLayer</code> pushes, canonical REST intake, webhook ingestion, lifecycle updates, one-time WordPress follow-up events such as <code>login</code>, <code>sign_up</code>, and <code>comment_submit</code>, and optional WooCommerce storefront events.</li>
<li><strong>Delivery</strong>: optional server-side transport, retry queue, diagnostics, consent-aware dispatch, and failure telemetry.</li>
</ul>
<h4>What is new in 1.5.2</h4>
<p>This maintenance release focuses on code-quality cleanup and standards compliance without changing runtime behavior:</p>
<ul>
<li><strong>Line-ending cleanup</strong>: normalized mixed line endings in key PHP handlers so packaging and standards checks stay consistent across environments.</li>
<li><strong>Standards cleanup</strong>: resolved PHPCS findings in the consent, attribution-token, and privacy handlers, including targeted documentation for intentional exceptions.</li>
<li><strong>No runtime change</strong>: behavior remains the same as <code>1.5.1</code>; this is a maintenance release focused on code hygiene.</li>
</ul>
<h4>Current admin structure</h4>
<p>The main settings experience is organized by capability:</p>
<ul>
<li>Capture</li>
<li>Forms</li>
<li>Events</li>
<li>Delivery</li>
</ul>
<p>Operational screens stay separate:</p>
<ul>
<li>Logs</li>
<li>Diagnostics</li>
</ul>
<h4>Supported integrations</h4>
<ul>
<li><strong>Forms</strong>: Contact Form 7, Elementor Forms (Pro), Fluent Forms, Gravity Forms, Ninja Forms, WPForms</li>
<li><strong>Commerce</strong>: WooCommerce</li>
<li><strong>CMP sources</strong>: ClickTrail banner, Cookiebot, OneTrust, Complianz, GTM, custom</li>
<li><strong>Webhook providers</strong>: Calendly, HubSpot, Typeform</li>
<li><strong>Server-side adapters</strong>: Generic collector, sGTM, Meta CAPI, Google Ads / GA4, LinkedIn CAPI, Pinterest Conversions API, TikTok Events API</li>
</ul>
<h4>Forms behavior by plugin</h4>
<ul>
<li><strong>Contact Form 7 and Fluent Forms</strong>: ClickTrail can add hidden attribution fields automatically.</li>
<li><strong>Gravity Forms and WPForms</strong>: ClickTrail can populate matching hidden fields you add to the form.</li>
<li><strong>Recommended for Gravity Forms and WPForms</strong>: add the hidden fields you want stored or exported, and ClickTrail will fill them.</li>
<li><strong>Elementor Forms (Pro)</strong>: ClickTrail uses the available submission hooks and attribution fallback, not automatic hidden-field injection.</li>
<li><strong>Ninja Forms</strong>: ClickTrail stores attribution with the submission and surfaces it in the submission record, not as automatic hidden-field injection.</li>
</ul>
<h4>Supported click IDs</h4>
<ul>
<li>Google: <code>gclid</code>, <code>wbraid</code>, <code>gbraid</code></li>
<li>Meta: <code>fbclid</code></li>
<li>TikTok: <code>ttclid</code></li>
<li>Microsoft: <code>msclkid</code></li>
<li>X / Twitter: <code>twclid</code></li>
<li>LinkedIn: <code>li_fat_id</code></li>
<li>Snapchat: <code>sccid</code></li>
<li>Pinterest: <code>epik</code></li>
</ul>
<h4>Additional capture fields</h4>
<ul>
<li>Extended UTMs: <code>utm_id</code>, <code>utm_source_platform</code>, <code>utm_creative_format</code>, <code>utm_marketing_tactic</code></li>
<li>Browser/platform identifiers: <code>fbc</code>, <code>fbp</code>, <code>_ttp</code>, <code>li_gc</code>, <code>ga_client_id</code>, <code>ga_session_id</code></li>
</ul>


ClickTrail – UTM, Click ID & Ad Tracking (with Consent)

Consent-aware attribution for WooCommerce, WordPress forms, and event flows. Capture UTMs and click IDs across conversion paths.

TrueROAS AI Ad Attribution vs ClickTrail – UTM, Click ID & Ad Tracking (with Consent)