trueroas

TrueROAS tracks your store orders and attributes results to the correct Meta/Google/TikTok ad. 
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Faster data updates enable you to test faster and scaling more predictably with the Promethean attribution model. All done using the new way to track ethically in a GDPR-friendly fashion. Save time by adding your product costs, and automatically, converting all different currencies into one, making it easier to see the whole picture.
-Ad Tracking
-Cost Tracking
-Creative Breakdown
-Product Analysis
-Conversion Paths
This app will allow TrueROAS get get orders and track the pageviews of your site, so that every order can be tracked down, so that you know exactly where your customers found you.
<h3>For Developers: Deploying New Versions</h3>
This plugin uses GitHub Actions to automatically deploy to WordPress.org when you create a new tag.
<h4>How to create and deploy a new version</h4>
<ol>
<li>Make sure all your changes are committed to the main branch</li>
<li>Update the version number in the following files:
<ul>
<li>readme.txt (Stable tag line)</li>
<li>true-roas.php (Version in plugin header)</li>
</ul>
</li>
<li>Add a changelog entry in readme.txt for the new version</li>
<li>
Commit these version updates
</li>
<li>
Create a new tag matching the version number: 
 git tag 3.5 
(Replace 3.5 with your version number)
</li>
<li>
Push the tag to GitHub: 
 git push origin 3.5 
(Or use <code>git push origin --tags</code> to push all tags)
</li>
<li>
The GitHub Action will automatically:
<ul>
<li>Detect the new tag</li>
<li>Deploy the plugin to WordPress.org SVN repository</li>
<li>Make it available to all WordPress users</li>
</ul>
</li>
</ol>
<h4>Useful Git tag commands</h4>
View all existing tags: 
 git tag
View tags with their messages: 
 git tag -n
Create an annotated tag with a message: 
 git tag -a 3.5 -m “Release version 3.5”
Delete a local tag (if you made a mistake): 
 git tag -d 3.5
Delete a remote tag: 
 git push origin –delete 3.5
<h3>Why TrueROAS</h3>
Features
<ol>
<li>Attribute 100% Orders</li>
<li>Instant Data Updates</li>
<li>Tracking Made for WooCommerce</li>
</ol>
Benefits
<ul>
<li>Stop wasting ad spend</li>
<li>Reduce testing ad spend by 63%</li>
<li>Trust your conversions</li>
</ul>
Data Management 
* https://www.trueroas.com relies on order data to be able to track down which customer came from what source. This means that both customer and order details are stored. TrueROAS complies with GDPR, EU & NA privacy laws by encrypting and tokenizing all PII. To read more, check us out at trueroas.io or read up on our privacy policy here: https://trueroas.io/privacy-policy.

TrueROAS AI Ad Attribution

Integrate TrueROAS into your WooCommerce store in 1 click.

dwynkoop

ngwkoop

This WordPress plugin that lets you intelligently evaluate your marketing campaign effectiveness. It is based on weighted lags – the time from when customers click on a marketing channel to when they buy or convert – to assign likelihood of that marketing channel’s influence on the convertion or purchase. It attributes a percentage of each conversion to each marketing channel the customer used, shows you the entire path of the customer, and which campaigns are performing well.
First, you should define all your digital marketing channels; affiliates, pay per click, SEO, email, social, etc. You can then define the number of days that the channel can influence a conversion. Of course, as time passes, the likelihood that an interaction influences a conversion is diminished in a lag curve. For example, if a customer clicks through on an email and converts, that email is almost guaranteed to have influenced that conversion.
Over time though, say a few days later, if the customer comes back to your site and converts without a new click-through, the email probably had some influence but it’s not as certain. So we would weight the conversion after click-through much higher than the conversion a few days after click-through.
Each channel’s lag curve will differ. Some digital marketing channels assist the purchase such as affiliate coupons. The may not be that influential since the customer’s is already along the journey to conversion. Some channels are subscription-based such as email or SMS. People who subscribe are already aware of your brand and while the marketing contact is influential, there’s an element of brand awareness that comes into play. Of course, there is marketing where the customer is doing a search, finds your product, may or may not have ever heard of your company, but clicks through to find out more. That path is highly influential.
Once each channel’s lag curve is setup (there is a wizard to help), then you can setup campaigns and delivery events. Campaigns are marketing programs that may or may not be tied to specific channels, e.g., \”father’s day sale\”). Usually they have a budget and a fixed period of time. Delivery events then are the channels used to deliver the marketing message for that campaign. For our father’s day sale, perhaps you will send a general email blast and then follow that up with some display ads and maybe even a followup targeted email.
Each delivery event is assigned a number. Simply add that number to the click-through URL such as vs_evt={delivery event number}. That is the trick to help the plugin track the responses to the marketing. There is no opportunity on SEO to add any parameters to the click-through. The plugin is smart enough to detect SEO from the referrers as long as your landing page is HTTPS.
Conversion can be tracking from WooCommerce or from a thank you page on your site. Currently, thank yous served from Ajax are not supported but are on the list for a future enhancement.
Once we have click-throughs and conversions, there is a procedure which will interrogate the data and assign influence and attribution and present that information in reports. It will also detect the path to conversion, that is, the marketing channel interactions that worked together in concert to influence the conversion.
See more on <a href="http://marketingperformanceplugin.com?vs_evt=1224" rel="nofollow ugc">MarketingPerformancePlugin.com</a>.
<h3>Support</h3>
Besides using WordPress.org plugin page, you can also email us directly from <a href="http://marketingperformanceplugin.com?vs_evt=1224" rel="nofollow ugc">MarketingPerformancePlugin.com</a>.

Marketing Performance

Get the real picture of marketing channels customers use to convert! Weighted paths across multiple channels, timing, channel characteristics, etc.

TrueROAS AI Ad Attribution vs Marketing Performance