trueroas

TrueROAS tracks your store orders and attributes results to the correct Meta/Google/TikTok ad. 
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Faster data updates enable you to test faster and scaling more predictably with the Promethean attribution model. All done using the new way to track ethically in a GDPR-friendly fashion. Save time by adding your product costs, and automatically, converting all different currencies into one, making it easier to see the whole picture.
-Ad Tracking
-Cost Tracking
-Creative Breakdown
-Product Analysis
-Conversion Paths
This app will allow TrueROAS get get orders and track the pageviews of your site, so that every order can be tracked down, so that you know exactly where your customers found you.
<h3>Why TrueROAS</h3>
Features
<ol>
<li>Attribute 100% Orders</li>
<li>Instant Data Updates</li>
<li>Tracking Made for WooCommerce</li>
</ol>
Benefits
<ul>
<li>Stop wasting ad spend</li>
<li>Reduce testing ad spend by 63%</li>
<li>Trust your conversions</li>
</ul>
Data Management 
* https://www.trueroas.com relies on order data to be able to track down which customer came from what source. This means that both customer and order details are stored. TrueROAS complies with GDPR, EU & NA privacy laws by encrypting and tokenizing all PII. To read more, check us out at trueroas.com or read up on our privacy policy here: https://trueroas.com/privacy-policy.

TrueROAS AI Ad Attribution

Integrate TrueROAS into your WooCommerce store in 1 click.

Crelora

<a href="https://onelence.com" rel="nofollow ugc">OneLence</a> is a marketing decision layer that helps teams understand which channels, campaigns, creators, affiliates, and customer journeys actually contribute to growth—so decisions are based on evidence, not guesswork.
OneLence Connect is the official WordPress integration for the OneLence platform. It sends reliable server-side attribution and conversion data from your WordPress site into your OneLence workspace, including WooCommerce activity, with less data loss from ad blockers and browser restrictions.
Once connected, your WordPress data becomes part of the broader OneLence decision workflow: attribution, channel evaluation, conversion analysis, reinvestment decisions, and growth prioritization.
This plugin is focused on reliable data collection and delivery for OneLence. Reporting, decision workflows, and strategic insights happen inside your OneLence workspace.
What you get
<ul>
<li>More reliable attribution with server-side tracking and reduced data loss</li>
<li>WooCommerce conversion tracking with automatic retry handling when delivery fails</li>
<li>Consent-aware tracking compatible with popular CMPs and OneLence Consent</li>
<li>Hybrid tracking mode that combines server reliability with browser SDK capabilities without duplicate page views</li>
<li>No-code event setup using the Events tab with visual selectors and rule builders</li>
<li>Diagnostics and validation tools in wp-admin, including Test Connection before launch</li>
<li>Reliable inputs for OneLence decisions about channels, campaigns, creators, affiliates, and growth priorities</li>
</ul>
What you need
<ul>
<li>A <a href="https://onelence.com" rel="nofollow ugc">OneLence account</a> (<a href="https://onelence.com/pricing" rel="nofollow ugc">free trial available</a>)</li>
<li>Use Connect to OneLence in the plugin dashboard—your site is linked and credentials are configured automatically</li>
</ul>
Works on any WordPress site, including WooCommerce stores, SaaS sites, landing pages, content-driven brands, and lead-generation websites.
WooCommerce support is optional but fully supported for order and conversion tracking.
Learn more
<ul>
<li><a href="https://onelence.com" rel="nofollow ugc">OneLence — marketing decision layer</a></li>
<li><a href="https://onelence.com/docs/integrations/start-integration/website-builder-setup/wordpress" rel="nofollow ugc">WordPress setup guide</a></li>
<li><a href="https://onelence.com/docs/integrations/start-integration" rel="nofollow ugc">Integrations overview</a></li>
</ul>
<h3>External services</h3>
This plugin connects to external services. Data is only sent when tracking is enabled and your consent settings allow it.
<h4>OneLence ingestion API</h4>
Used to deliver server-side attribution events and WooCommerce conversions to your OneLence workspace.
<ul>
<li>What is sent: page URLs, visitor identifiers (<code>olm_vid</code>), UTM and attribution parameters, event names and configured properties, WooCommerce order metadata when store tracking is enabled, and optional user email on login for identify events.</li>
<li>When: on page views, configured events, conversions, and related server-side actions according to your tracking mode and consent mode.</li>
<li>Where: <code>https://ingest.onelence.com</code></li>
<li>Provider: Crelora / OneLence — <a href="https://onelence.com/terms-of-service" rel="nofollow ugc">Terms of Service</a>, <a href="https://onelence.com/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Mark browser SDK (Hybrid / JS-only modes)</h4>
Used for client-side tracking when Hybrid or JS-only tracking modes are enabled.
<ul>
<li>What is sent: analytics and attribution data configured in the plugin, including page views and custom events, subject to your CMP and consent settings.</li>
<li>When: after consent is granted (or immediately when no CMP is detected and your consent mode allows it).</li>
<li>Where: the Mark SDK bundled inside this plugin (<code>assets/js/mark.browser.umd.js</code>). No third-party script host is used on WordPress.org builds.</li>
<li>Provider: Crelora / OneLence — <a href="https://onelence.com/terms-of-service" rel="nofollow ugc">Terms of Service</a>, <a href="https://onelence.com/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>Connect to OneLence (setup)</h4>
Used when an administrator clicks Connect to OneLence in wp-admin to link the WordPress site to a OneLence workspace.
<ul>
<li>What is sent: OAuth/session tokens and site metadata required to obtain API credentials.</li>
<li>When: during the administrator-initiated connect flow.</li>
<li>Where: OneLence web properties under <code>onelence.com</code></li>
<li>Provider: Crelora / OneLence — <a href="https://onelence.com/terms-of-service" rel="nofollow ugc">Terms of Service</a>, <a href="https://onelence.com/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h4>OneLence Consent (optional separate plugin)</h4>
Not required. If installed, OneLence Connect reads consent signals from that plugin and may forward optional coverage metrics when forwarding is enabled in settings.
<ul>
<li>What is sent: consent state required for tracking decisions and optional lightweight coverage metrics when forwarding is enabled.</li>
<li>When: while visitors interact with the consent banner and when forwarding is enabled.</li>
<li>Where: local WordPress installation (OneLence Consent plugin). Download: <a href="https://onelence.com/consent/download" rel="nofollow ugc">onelence.com/consent/download</a></li>
<li>Provider: Crelora / OneLence — <a href="https://onelence.com/terms-of-service" rel="nofollow ugc">Terms of Service</a>, <a href="https://onelence.com/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<h3>Privacy</h3>
<ul>
<li>Cookies: <code>olm_vid</code> (visitor identity) and <code>olm_utm</code> (attribution parameters). These are set according to your consent mode and detected CMP.</li>
<li>Consent: OneLence Connect reads consent signals from your CMP; it does not replace your cookie banner. Optional OneLence Consent is available as a separate plugin.</li>
<li>WordPress tools: Personal data export is registered with WordPress privacy tools. Use Keep Data on Uninstall in Tracking settings if you want plugin options retained after uninstall.</li>
<li>Policy: <a href="https://onelence.com/privacy-policy" rel="nofollow ugc">OneLence privacy policy</a></li>
</ul>
<h3>For developers</h3>
OneLence Connect exposes WordPress hooks for custom integrations, including:
<ul>
<li><code>onelco_should_track</code></li>
<li><code>onelco_event_payload</code></li>
<li><code>onelco_conversion_payload</code></li>
<li><code>onelco_visitor_id</code></li>
<li><code>onelco_event_sent</code></li>
<li><code>onelco_conversion_sent</code></li>
<li><code>onelco_load_mark_sdk</code></li>
</ul>
Custom conversions can use:
<ul>
<li><code>ONELCO_Tracker::track_custom_conversion()</code></li>
<li><code>onelco_track_custom_conversion</code> action</li>
</ul>
Full integration reference:
<a href="https://onelence.com/docs/integrations/start-integration/website-builder-setup/wordpress" rel="nofollow ugc">WordPress setup docs</a>

OneLence Connect for WordPress

Connect WordPress to OneLence for reliable attribution, cleaner marketing signals, and clearer decisions about what deserves more investment.

TrueROAS AI Ad Attribution vs OneLence Connect for WordPress