vectorarrow

<h4>Features</h4>
<p><strong>Dynamic Content</strong> — Insert live data into any block using a simple template syntax: <code>{{ post.title }}</code>, <code>{{ user.name }}</code>, <code>{{ site.name }}</code>. No shortcodes, no PHP templates, no code.</p>
<p><strong>Personalization</strong> — Greet visitors by name, show role-specific content, or display custom messages based on login status. Expressions are evaluated server-side on every page load.</p>
<p><strong>Visibility Control</strong> — Show or hide any Gutenberg block based on conditions. Display content only for logged-in users, specific roles, or specific post states — all configured from the block sidebar.</p>
<p><strong>Dynamic CSS Classes</strong> — Inject CSS classes into any block based on live data. Style blocks differently for administrators vs. guests, published vs. draft posts, and more.</p>
<p><strong>20+ Built-in Filters</strong> — Transform values with chainable pipes: <code>upper</code>, <code>lower</code>, <code>truncate</code>, <code>date</code>, <code>default</code>, <code>match</code>, <code>replace</code>, <code>kebab</code>, and more. Chain them: <code>{{ post.title | upper | truncate 20 }}</code>.</p>
<p><strong>Custom Fields</strong> — Access any post or user meta with <code>post.meta.my_field</code> or <code>user.meta.my_field</code>. Sensitive keys are blocked by default.</p>
<p><strong>Full Expression Language</strong> — Arithmetic, comparison, ternary, logical operators, string interpolation, and bracket access. All evaluated server-side with zero frontend JavaScript.</p>
<p><strong>In-Editor Autocomplete</strong> — Typing <code>{{</code> triggers smart autocomplete with categorized suggestions, icons, and live previews.</p>
<p><strong>Extensible</strong> — Register custom data roots, custom filters, and custom autocomplete suggestions via WordPress hooks and JavaScript filters.</p>
<p>For complete syntax reference, filter documentation, and developer guides, visit the <a href="https://vectorarrow.com/docs/" rel="nofollow ugc">full documentation</a>.</p>
<h4>How It Works</h4>
<p>Add an expression to any block’s text content by typing <code>{{</code> and selecting your expression from the autocomplete menu. The plugin will automatically format it as an expression chip.</p>
<pre><code>{{ post.title }}
{{ user.name | default "Guest" }}
{{ post.date | date "F j, Y" }}
{{ user.is_logged_in ? "Welcome back!" : "Hello, visitor!" }}
</code></pre>
<p>Expressions are rendered as interactive chips in the editor and resolved server-side on every page render. No JavaScript runs on the frontend.</p>
<p>For the full syntax guide, data roots, and filter reference, see the <a href="https://vectorarrow.com/docs/" rel="nofollow ugc">documentation</a>.</p>
<h4>Source Code</h4>
<p>The full, uncompressed source code is publicly available on <a href="https://github.com/samuel-reinhardt/Vector-Expressions" rel="nofollow ugc">GitHub</a>.</p>


Vector Expressions

Embed dynamic expressions in the Gutenberg block editor to personalize content and control block visibility.

swaptify

<p>This plugin integrates WordPress with Swaptify’s hosted personalization software. Swaptify’s free plan, “Nano,” allows you to perform 1000 instances of personalized “swaps” every month. Pricing is usage-based with full control over your monthly budget and swap limit.</p>
<p>Swaptify’s personalization engine allows for flicker-free dynamic content, event-tracking, analytics, influential content reports, and easy portability to new website designs and infrastructures.</p>
<h3>What Does Swaptify Do?</h3>
<ul>
<li>Build personalized segments of content that “swap” based on rules and visitor types.</li>
<li>Customize your user journey with relevant, contextual content at every stage of the purchase cycle.</li>
<li>Set up content experiments, and analyze your most influential content using a statical approach that is faster and more effective than A/B tests.</li>
<li>Use Swaptify personalization and analytics to improve conversion rates by making continual improvements to your user experience.</li>
</ul>
<h3>Why Choose Swaptify?</h3>
<ul>
<li>Intuitive swap builder that works with classic editor, Gutenberg, and any page builder that generates and accepts shortcodes, e.g. Elementor, WP Bakery, Divi, and more.</li>
<li>Hosted infrastructure allows your configurations and data to survive major website changes.</li>
<li>Flicker-free content display. This might seem like a small thing, but when you play with other personalization tools, you’ll quickly understand why this is a big deal.</li>
<li>Easy visitor type triggers on page load, element-click, or custom JavaScript.</li>
<li>Easy conversion tracking that can hook into existing Google Tag Manager setup or run independently.</li>
<li>Best-in-class Analytics system and Reports to analyze the influence of every swap that leads to a conversion.</li>
<li>Demonstrated lift in customer conversion rates by an average of 50%.</li>
</ul>
<h3>How Does it Work?</h3>
<ul>
<li>Create a content segment using the WordPress plugin.</li>
<li>Fill in your swappable content, optionally assigning each swap to a visitor type.</li>
<li>Paste the segment shortcode into your page builder wherever you want your swaps to show.</li>
<li>Set up your content display rules on the Swaptify website.</li>
<li>OPTIONAL: Create visitor type triggers to analyze user behavior and deduce what type of customer they are, and then power your swaps accordingly.</li>
<li>OPTIONAL: Set up conversion event tracking for page views, element clicks, form submissions, and any other detectable behavior. This will allow you to analyze your most influential content.</li>
<li>OPTIONAL: Set your maximum billing tier on the Swaptify website to control your costs and scale your usage based on success metrics.</li>
</ul>
<h3>Setting Visitor Types</h3>
<p>Visitor types can be set explicitly, with the customer selecting their own use case, or they can be set implicitly based on the visitors’ behavior. Currently, Swaptify only sets one visitor type at a time. This is in order to accurately break down conversion rates by visitor type.</p>
<p>To show dynamic content from a range of customer-selected preferences, use a cookie to set their content preferences and Swaptify’s cookie rules to control your swaps.</p>
<h3>Available Rule Conditions</h3>
<ul>
<li>First Time Visitor</li>
<li>Returning Visitor</li>
<li>Time Since Last Visit</li>
<li>Page Visited (any session)</li>
<li>Cookie Value</li>
<li>Date</li>
<li>Day of Week</li>
<li>Location</li>
<li>Referrer URL</li>
<li>Page Visit (this session)</li>
<li>Session Length</li>
<li>User Agent</li>
<li>Page URL</li>
<li>URL Parameters</li>
</ul>
<p>Note: Rules override visitor types.</p>
<h3>Analytics and Reports</h3>
<p>Conversion events can be triggered via click, page view, or custom JavaScript with our easy integration tools. The JavaScript conversion tag can be used inside your existing Tag Manager setup and fire based on existing triggers. Once conversion events are flowing, Swaptify’s analytics reports will deduce your most influential content. Please note that in order to attribute conversions to content, Swaptify’s data model is built differently than Google Analytics. When a conversion is triggered, Swaptify resets the session so that it can attribute that conversion to the content that was seen leading up to it. This means that your data will often not match GA4. Swaptify’s data model also contains browser validation, which tends to exclude more robot traffic than GA4, but if you want to include that traffic to compare metrics across Swaptify and GA4, you can turn off the browser validation feature.</p>
<h3>Getting Started Video Guide</h3>
<p>Visit <a href="https://swaptify.com/getting-started/" rel="nofollow ugc">https://swaptify.com/getting-started/</a> to watch a video of the Swaptify set up process from start to finish.</p>
<h3>External Services</h3>
<p>The Swaptify Plugin connects to the Swaptify API to send usage data and return content. The information passed to the Swaptify API includes visitor IP address and page URL. This information is stored with Swaptify and used when analyzing visitor activity from page to page.</p>
<p>All data passed and stored to Swaptify falls under the Swaptify <a href="https://swaptify.com/terms-and-conditions/" rel="nofollow ugc">Privacy Policy</a> and <a href="https://swaptify.com/terms-and-conditions/" rel="nofollow ugc">Terms and Conditions</a></p>


Swaptify

Cost-effective website personalization for perfected user experience and dramatically more conversions.

Vector Expressions vs Swaptify