Verfacto

<p>See what turns your visitors into customers and what are their behavioral patterns. Forget about boring graphs and useless reports. Act upon customer journeys details, not generalized website activity.</p>
<ul>
<li>Act upon customer journeys details, not generalized website activity;</li>
<li>Feed profiles data back to Klavyio, Facebook and Google for better targeting;</li>
<li>Introduce advanced metrics like: attention score, recency, frequency, life-time value.</li>
</ul>
<h3>Optimize Every Touchpoint in the Customer Experience</h3>
<p>Verfacto connects anonymous traffic with individual users across all devices.</p>
<ul>
<li>Find the perfect time to interact with your visitors based on their profiles, visit intent, and browsing behavior;</li>
<li>Give offers based on user’s intent and expectations;</li>
<li>Introduce your own rules to define segments.</li>
</ul>
<h3>Access customer profile in real-time</h3>
<p>Imagine the ability to separate returning customers from visitors. Or adapting your onsite marketing by customer’s interests. Real-time customer profiler does exactly that.</p>
<ul>
<li>Act upon customer journeys details, not generalized website activity;</li>
<li>Feed profiles data back to Klavyio, Facebook and Google for better targeting;</li>
<li>Introduce advanced metrics like: attention score, recency, frequency, life-time value.</li>
</ul>
<h3>Analytics with focus on privacy</h3>
<p>Use tracking that doesn’t violate the privacy of your users. Do not worry about GDPR, CCPA, or PECR.</p>
<ul>
<li>Get rid of cookie banners;</li>
<li>All collected data is yours and exportable only to you;</li>
<li>We don’t use cookies or collect any personal data.</li>
</ul>
<h3>We know where users come from</h3>
<p>Last click/channel attribution is often misleading. Verfacto uses an acquisition map to show where the user is coming from and what is his preferred channel.</p>
<ul>
<li>Define customer’s most converting channel;</li>
<li>Adapt communication to customer’s acquisition map.</li>
</ul>
<h3>Behavior insights via interest profile</h3>
<p>Our tracking is not cookie based, so we can store longer customer history and give you deeper insights about your audience preferred communication and engagement history</p>
<ul>
<li>Effectiveness of “organic” vs “paid” marketing activities on individual level;</li>
<li>Compare visit and purchase patterns;</li>
<li>Know the stage of customer’s journey and enable it with other tools you have onboard.</li>
</ul>
<h3>INTRODUCTION TO VERFACTO</h3>
<p><iframe loading="lazy" title="Verfacto - Feature Video" width="750" height="422" src="https://www.youtube.com/embed/TqET40BqkWU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>


Verfacto Marketing Analytics for WooCommerce

Analyze eCommerce data and turn it into actionable insights. As accurate as in your CRM.

Automattic

WooThemes

Facebook

<p>This is the official Facebook for WooCommerce plugin that connects your WooCommerce website to Facebook. With this plugin, you can install the Facebook pixel, and upload your online store catalog, enabling you to easily run dynamic ads.</p>
<p>Marketing on Facebook helps your business build lasting relationships with people, find new customers, and increase sales for your online store. With this Facebook ad extension, reaching the people who matter most to your business is simple. This extension will track the results of your advertising across devices. It will also help you:</p>
<ul>
<li>Maximize your campaign performance. By setting up the Facebook pixel and building your audience, you will optimize your ads for people likely to buy your products, and reach people with relevant ads on Facebook after they’ve visited your website.</li>
<li>Find more customers. Connecting your product catalog automatically creates carousel ads that showcase the products you sell and attract more shoppers to your website.</li>
<li>Generate sales among your website visitors. When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.</li>
</ul>
<h3>Support</h3>
<p>Before raising a question with Meta Support, please first take a look at the Meta <a href="https://www.facebook.com/business/help" rel="nofollow ugc">helpcenter docs</a>, by searching for keywords like ‘WooCommerce’ here. If you didn’t find what you were looking for, you can go to <a href="https://www.facebook.com/business-support-home" rel="nofollow ugc">Meta Direct Support</a> and ask your question.</p>
<p>When reporting an issue on Meta Direct Support, please give us as many details as possible.<br />
* Symptoms of your problem<br />
* Screenshot, if possible<br />
* Your Facebook page URL<br />
* Your website URL<br />
* Current version of Facebook-for-WooCommerce, WooCommerce, WordPress, PHP</p>
<p>To suggest technical improvements, you can raise an issue on our <a href="https://github.com/facebook/facebook-for-woocommerce/issues" rel="nofollow ugc">Github repository</a>.</p>


Facebook for WooCommerce

Latest version as of writing, 2.6.26, causes the WooCommerce settings page to throw a fatal error. Past releases have created similar fatal errors as well, exhibiting poor development and testing prior to release.

Poor development causing crashes on WooCommerce

Ones set and forget :)
I only miss some stats.

For me good enough


I knew for a long time that this plugin is horrible and to my amaze, got out of a call with a facebook representative, they guided our specialist in installing another plugin for pixel and capi integrations! This says a lot about the quality of the plugin!



They should just scrape it and rebuild it from ground up.


even facebook staff does not use this!


You can use this plugin to serve the Data Feed but you have to build your own consent tool to add the tracker script only after the user consent.


NOT GDPR compliant!


Like many others, I've excluded certain categories but the plugin doesn't like this so they will block you from updating or creating a product in these categories.



This should be banned from the WP plugin repo.



The only two options are (1) disabling the plugin while editing the product, or (2) remove the category from exclusion while editing the product.



This makes no sense at all.



EDIT: After posting this review (originally 1-star) review, the team was very fast to address the issue that I was complaining about and changed the implementation. I now like the plugin and recommend it.


Excluding a Category Becomes a Pain


Since recently I started noticing how my entire site, especially checkout page is slow. I upgraded my hosting plan to as high as possible, but still I got the same problem. Finally, I found when debugging this single plugin is responsible for the whole site to slow down. I strongly recommend to not install this plugin as it causes your entire site to be slow even if you are on a premium hosting plan. 


It causes the checkout page to slow down

Get the Official Facebook for WooCommerce plugin for powerful ways to help grow your business.

Verfacto Marketing Analytics for WooCommerce vs Facebook for WooCommerce