wayby

Wayby makes it easy to personalize your WordPress website for different visitors and run A/B tests – no coding required.
Show different content to different audiences, test variations of your pages, and improve your conversion rates – all managed from the Wayby dashboard.
This plugin connects your WordPress site to Wayby with just one setting: your Website ID. Once activated, you can start creating personalizations and experiments right away from the <a href="https://www.wayby.io" rel="nofollow ugc">Wayby dashboard</a>.
A Wayby account is required to use this plugin. Visit <a href="https://www.wayby.io" rel="nofollow ugc">wayby.io</a> to get started.
<h4>Why Wayby?</h4>
<ul>
<li>No coding needed – create personalizations and A/B tests visually from the Wayby dashboard</li>
<li>One-step setup – just enter your Website ID and you’re ready to go</li>
<li>Privacy-friendly – no cookies are used for personalization and all performance metrics are anonymized and GDPR compliant</li>
<li>Lightweight – minimal impact on page load speed with no extra dependencies</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Enter your Website ID (found in your Wayby dashboard)</li>
<li>Create personalizations and A/B tests from the Wayby dashboard</li>
<li>Wayby handles the rest – delivering the right content to the right visitors automatically</li>
</ol>
<h3>External Services</h3>
This plugin connects to the Wayby personalization service hosted at <code>app.wayby.io</code>.
What data is transmitted:
<ul>
<li>Your Website ID (configured in settings)</li>
<li>Page URL and visitor information for delivering personalizations</li>
<li>Anonymized, GDPR-compliant performance metrics about created personalizations</li>
</ul>
When data is transmitted:
<ul>
<li>On every front-end page load (to deliver personalizations)</li>
<li>When saving settings (to validate your Website ID)</li>
</ul>
Service links:
<ul>
<li><a href="https://www.wayby.io" rel="nofollow ugc">Wayby Website</a></li>
<li><a href="https://www.wayby.io/terms-of-usage" rel="nofollow ugc">Terms of Service</a></li>
<li><a href="https://www.wayby.io/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>

Wayby

Add Wayby personalization and A/B testing to your WordPress site with a simple one-step setup.

midatest

mida is a free plugin that allows you to add the mida tracking script to your WordPress site. The tracking script lets mida run A/B test experimentation on your site.
<h3>External Services</h3>
This plugin relies on external third-party services to provide A/B testing functionality. By using this plugin, you acknowledge and agree to the following external service connections:
<h4>Mida CDN Service</h4>
<ul>
<li>Service Provider: Mida (mida.so)</li>
<li>Purpose: Loads the A/B testing JavaScript library to run experiments on your site</li>
<li>Data Sent: Project key, page URL, user session data (via cookies)</li>
<li>When: On every page load (frontend only)</li>
<li>Service URLs:
<ul>
<li>https://cdn.mida.so/js/optimize.js (US region)</li>
<li>https://cdn-eu.mida.so/js/optimize.js (EU region)</li>
</ul>
</li>
<li>Privacy Policy: <a href="https://www.mida.so/privacy-policy" rel="nofollow ugc">https://www.mida.so/privacy-policy</a></li>
<li>Terms of Service: <a href="https://www.mida.so/terms-of-service" rel="nofollow ugc">https://www.mida.so/terms-of-service</a></li>
</ul>
<h4>Mida API Service</h4>
<ul>
<li>Service Provider: Mida</li>
<li>Purpose: Tracks WooCommerce events (add to cart, checkout, orders) for A/B testing conversion goals</li>
<li>Data Sent:
<ul>
<li>Event data: cart actions, checkout initiation, order details</li>
<li>User data: customer ID, email, name, company (when available)</li>
<li>Order data: amount, quantity, currency</li>
<li>Session identifiers from cookies (optimize_session, optimize_uuid)</li>
</ul>
</li>
<li>When: Only when WooCommerce is active and specific events occur (add to cart, checkout, order placement)</li>
<li>Service URLs:
<ul>
<li>https://api-us.mida.so/event/addv2 (event tracking – US region)</li>
<li>https://api-us.mida.so/track/ (user identification – US region)</li>
<li>https://api-eu.mida.so/event/addv2 (event tracking – EU region)</li>
<li>https://api-eu.mida.so/track/ (user identification – EU region)</li>
</ul>
</li>
<li>Privacy Policy: <a href="https://www.mida.so/privacy-policy" rel="nofollow ugc">https://www.mida.so/privacy-policy</a></li>
<li>Terms of Service: <a href="https://www.mida.so/terms-of-service" rel="nofollow ugc">https://www.mida.so/terms-of-service</a></li>
</ul>
Important: These external services are required for the plugin to function. No A/B testing will work without connecting to these services. Users must have a Mida account and accept Mida’s terms of service and privacy policy to use this plugin.

Mida A/B Testing

A free plugin to add your mida tracking script to your WordPress site. The official mida Plugin for WordPress.

Wayby vs Mida A/B Testing