wayby

Wayby makes it easy to personalize your WordPress website for different visitors and run A/B tests – no coding required.
Show different content to different audiences, test variations of your pages, and improve your conversion rates – all managed from the Wayby dashboard.
This plugin connects your WordPress site to Wayby with just one setting: your Website ID. Once activated, you can start creating personalizations and experiments right away from the <a href="https://www.wayby.io" rel="nofollow ugc">Wayby dashboard</a>.
A Wayby account is required to use this plugin. Visit <a href="https://www.wayby.io" rel="nofollow ugc">wayby.io</a> to get started.
<h4>Why Wayby?</h4>
<ul>
<li>No coding needed – create personalizations and A/B tests visually from the Wayby dashboard</li>
<li>One-step setup – just enter your Website ID and you’re ready to go</li>
<li>Privacy-friendly – no cookies are used for personalization and all performance metrics are anonymized and GDPR compliant</li>
<li>Lightweight – minimal impact on page load speed with no extra dependencies</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Enter your Website ID (found in your Wayby dashboard)</li>
<li>Create personalizations and A/B tests from the Wayby dashboard</li>
<li>Wayby handles the rest – delivering the right content to the right visitors automatically</li>
</ol>
<h3>External Services</h3>
This plugin connects to the Wayby personalization service hosted at <code>app.wayby.io</code>.
What data is transmitted:
<ul>
<li>Your Website ID (configured in settings)</li>
<li>Page URL and visitor information for delivering personalizations</li>
<li>Anonymized, GDPR-compliant performance metrics about created personalizations</li>
</ul>
When data is transmitted:
<ul>
<li>On every front-end page load (to deliver personalizations)</li>
<li>When saving settings (to validate your Website ID)</li>
</ul>
Service links:
<ul>
<li><a href="https://www.wayby.io" rel="nofollow ugc">Wayby Website</a></li>
<li><a href="https://www.wayby.io/terms-of-usage" rel="nofollow ugc">Terms of Service</a></li>
<li><a href="https://www.wayby.io/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>

Wayby

Add Wayby personalization and A/B testing to your WordPress site with a simple one-step setup.

Sergiu Cazac

Personizely helps you improve your website performance through A/B testing, real-time personalization, and engaging popups. It’s an all-in-one optimization toolkit that allows marketers and developers to test ideas, tailor content to each visitor, and convert more traffic — all without writing code.
With Personizely, you can easily experiment with different versions of pages and elements, personalize user experiences, and display targeted popups that encourage visitors to subscribe, buy, or engage before leaving your site.
<a href="https://app.personizely.net/register?utm_source=wordpress" rel="nofollow ugc">Create a Personizely account for free now</a> 
<a href="https://www.personizely.net/demo?utm_source=wordpress&utm_medium=plugin-description" rel="nofollow ugc">Book a live demo</a> 
<a href="https://www.personizely.net/?utm_source=wordpress" rel="nofollow ugc">Find out more about Personizely</a>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/e3C_pD_9RgQ?version=3&rel=0&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Key Features
A/B Testing 
Run experiments to discover what works best. Test popup variations, landing page URLs, and on-page content elements such as headlines, buttons, or images. Review results directly in your Personizely dashboard to make confident, data-driven decisions.
Personalization & Targeting 
Deliver relevant experiences for every visitor. Show personalized messages based on factors like geographic location, device type, referral source, and on-site behavior. Segment your audience and adapt campaigns for new vs. returning users.
Popups & Widgets 
Build and launch popups, bars, callouts, and embedded forms using a simple drag-and-drop builder. Choose from pre-made templates for lead generation, sales promotions, or announcements, or design your own from scratch. All popups are mobile-responsive and fully customizable.
Analytics 
Monitor results with reliable performance analytics. Understand views, click-throughs, and conversions in real time. Combine insights from A/B testing and personalization campaigns to continuously improve user experience and conversion rates.
Behavioral Triggers 
Engage users based on behavior. Trigger popups on exit intent, scroll depth, link clicks, or time on page. Customize when and where popups appear to maximize relevance and impact.
Integrations 
Seamlessly connect Personizely with leading email, CRM, and analytics platforms such as Klaviyo, Omnisend, HubSpot, Mailchimp, Google Analytics, Heap, Mixpanel, Segment, and Microsoft Clarity. You can also use Zapier or webhooks to integrate Personizely with the rest of your marketing stack.
How It Works
<ul>
<li>Install the Personizely plugin and connect your account.</li>
<li>Create your first A/B test, personalization rule, or popup campaign.</li>
<li>Set display and targeting options.</li>
<li>Launch and track performance in the analytics dashboard.</li>
</ul>
Use Cases
<ul>
<li>Run A/B tests to improve content and design.</li>
<li>Personalize messaging for different audience segments.</li>
<li>Capture more leads with targeted popups.</li>
<li>Reduce cart abandonment and increase conversions.</li>
</ul>

Personizely — A/B Testing, Personalization, Popups & CRO

Personizely is a Conversion Optimization Toolkit that helps you boost engagement and sales through A/B testing, website personalization, and popups.

Wayby vs Personizely — A/B Testing, Personalization, Popups & CRO