Freemius

alekv

wolfbaer

Boost your sales and cut advertising costs with the Pixel Manager, a plugin that excels in precise e-commerce tracking.
🚀 Endorsed by Google’s Tag Team – a big deal, right?
<blockquote>
This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough.
</blockquote>
<a href="https://wordpress.org/support/topic/simple-easy-to-use-does-what-it-says-on-the-tin/" rel="ugc">says @dpackert24</a>
<blockquote>
Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users.
</blockquote>
<a href="https://wordpress.org/support/topic/the-go-to-plugin-tracking-everything/" rel="ugc">says @chxz</a>
This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your shop and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise e-commerce tracking.
The Pixel Manager integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft (Pro), and TikTok (Pro).
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/BW0Tzyu2HaU?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Key Benefits
✅ User-friendly and intuitive. 
✅ Customizable filters for even more precise tracking. 
✅ GDPR-aligned with advanced data privacy features. 
✅ Standardized data output across platforms. 
✅ In-depth payment gateway reports – goodbye conversion drops. 
✅ Lightweight JavaScript library for a speedy site. 
✅ Auto Conversion Recovery (ACR) – catch those lost conversions (Pro).
This plugin goes beyond basic setup, offering comprehensive tracking of all e-commerce activities. Advanced features like Google Analytics Enhanced E-Commerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.
Why the Pixel Manager?
Accuracy, simplicity, innovation.
There is an extensive feature range in the free and especially the pro version.
Unique tools like the <a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a> and <a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">ACR</a> (Pro).
News
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/1_SoAVwU-Mw?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Plugin Integrations
<ul>
<li>Google Ads Pixel</li>
<li>Google Analytics Pixel (GA4)</li>
<li>HotJar Pixel</li>
<li>Meta Ads Pixel</li>
<li>LinkedIn Ads Pixel (Pro)</li>
<li>Microsoft Ads Pixel (Pro)</li>
<li>Outbrain Ads Pixel (Pro)</li>
<li>Pinterest Ads Pixel (Pro)</li>
<li>Reddit Ads Pixel (Pro)</li>
<li>Snapchat Ads Pixel (Pro)</li>
<li>Taboola Ads Pixel (Pro)</li>
<li>TikTok Ads Pixel (Pro)</li>
<li>X (Twitter) Ads Pixel (Pro)</li>
</ul>
Highlights
<ul>
<li>Google Tag Gateway for Advertisers</li>
<li>Google Consent Mode v2</li>
<li>Effective order duplication prevention</li>
<li>Dynamic remarketing audience collection</li>
<li>Google Ads Cart Data tracking</li>
<li>Consent management platform compatibility</li>
<li>Google Analytics Enhanced E-Commerce</li>
<li><a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a></li>
<li>Google Ads Enhanced Conversions (Pro)</li>
<li>Server-side tracking for many platforms (Pro)</li>
<li>Meta Conversion API (Pro)</li>
<li><a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">Automatic Conversion Recovery (ACR)</a> (Pro)</li>
</ul>
Free Features
<ul>
<li>Google Tag Gateway for Advertisers</li>
<li>Google Consent Mode v2</li>
<li>Google Ads Conversion Value Tracking</li>
<li>Google Ads Dynamic Remarketing</li>
<li>Google Ads Cart Item Tracking</li>
<li>Google Shopping New Customer Parameter</li>
<li>GA4 Enhanced E-Commerce</li>
<li>Meta Pixel (Facebook Pixel)</li>
<li>Meta Remarketing Events</li>
<li>Hotjar Pixel</li>
<li>Basic Order Duplication Prevention</li>
<li>Many useful filters that help tweak the plugin output</li>
<li>Works with lazy loaded product lists</li>
<li><a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment gateway accuracy report</a></li>
</ul>
Have a look at the full feature list over <a href="https://sweetcode.com/docs/wpm/features" rel="nofollow ugc">here</a>.
Premium Pixels
<ul>
<li>LinkedIn Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
<li>Reddit Ads</li>
<li>Snapchat Ads</li>
<li>Taboola Ads</li>
<li>TikTok Ads</li>
<li>X (Twitter) Ads</li>
<li>VWO (Visual Website Optimizer) AB-testing tool</li>
</ul>
Premium Features
<ul>
<li><a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">Automatic Conversion Recovery (ACR)</a></li>
<li>Advanced Order Duplication Prevention</li>
<li>Google Ads Enhanced Conversions</li>
<li>Google Ads Conversion Adjustments</li>
<li>Meta CAPI (Facebook CAPI)</li>
<li>Pinterest APIC</li>
<li>Snapchat CAPI</li>
<li>Scroll Tracking</li>
<li>Automatic Phone and Link Click Tracking</li>
</ul>
Have a look at the full feature list over <a href="https://sweetcode.com/docs/wpm/features" rel="nofollow ugc">here</a>.
Are you interested in buying the <a href="https://sweetcode.com" rel="nofollow ugc">Pro version</a>? Come and visit us <a href="https://sweetcode.com" rel="nofollow ugc">here</a>.
Documentation
Link to the full documentation of the plugin: <a href="https://sweetcode.com/docs/wpm/?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs" rel="nofollow ugc">Open the documentation</a>
Consent Management
The plugin uses data from several Consent Management plugins to manage approvals and disapproval for injecting of marketing pixels.
It works with the following Consent Management plugins out of the box:
<ul>
<li><a href="https://wordpress.org/plugins/cookiebot/" rel="ugc">Cookiebot</a></li>
<li><a href="https://wordpress.org/plugins/cookie-script-com/" rel="ugc">Cookie Script</a></li>
<li><a href="https://wordpress.org/plugins/complianz-gdpr/" rel="ugc">Complianz GDPR/CCPA Cookie Consent</a></li>
<li><a href="https://wordpress.org/plugins/cookie-notice/" rel="ugc">Cookie Notice</a></li>
<li><a href="https://wordpress.org/plugins/cookie-notice/" rel="ugc">Cookie Notice & Compliance for GDPR / CCPA</a></li>
<li><a href="https://wordpress.org/plugins/cookie-law-info/" rel="ugc">Cookie Law Info</a></li>
<li><a href="https://wordpress.org/plugins/gdpr-cookie-compliance/" rel="ugc">GDPR Cookie Compliance</a></li>
<li><a href="https://wordpress.org/plugins/auto-terms-of-service-and-privacy-policy/" rel="ugc">WP AutoTerms</a></li>
<li><a href="https://wordpress.org/plugins/cookiepro/" rel="ugc">CookiePro by OneTrust</a></li>
<li><a href="https://wordpress.org/plugins/uk-cookie-consent/" rel="ugc">Termly</a></li>
<li><a href="https://wordpress.org/plugins/iubenda-cookie-law-solution/" rel="ugc">Iubenda</a></li>
<li><a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a></li>
<li><a href="https://wordpress.org/plugins/gdpr-cookie-consent/" rel="ugc">WP Cookie Consent</a></li>
</ul>
Please read the following for additional <a href="https://sweetcode.com/docs/wpm/consent-management/platforms?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=cookie-consent-plugins" rel="nofollow ugc">setup information</a>
Requirements
<a href="https://sweetcode.com/docs/wpm/setup/requirements?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=requirements" rel="nofollow ugc">List of requirements</a>
Security Review
Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by <a href="https://patchstack.com/" rel="nofollow ugc">Patchstack</a>, a cybersecurity company specializing in WordPress security.
The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”
Managed Vulnerability Disclosure Program
We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. <a href="https://patchstack.com/database/vdp/woocommerce-google-adwords-conversion-tracking-tag" rel="nofollow ugc">Report a vulnerability</a>

Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more


This plugin solved our issue with GA4/Google ads due to the new GCM coming into place. Worked straight away. We even upgraded to the premium plan as it integrated with so much and for £15ish a month it is well worth it for us.


Fantastic support & documentation


Good plugin, works well and easy to setup!


Great Plugin

Track visitors and conversions for WooCommerce Google Analytics GA4, Google Ads, Meta (Facebook, Instagram), TikTok, Microsoft, and many more!

Buildio

UniPixel brings next-level event tracking to WordPress with full client- and server-side support for Meta, TikTok and Google. 
No need for extra apps, external cloud servers, or separate custom domains for server-side sending. Easy install to your existing WordPress website. 
It solves the growing gaps caused by browser restrictions, ad blockers, and cookie limits — ensuring your conversion data stays accurate, complete, and privacy-safe.
<h3>Key Features</h3>
<ul>
<li>Fine-tuned control over client-side and server-side event sending for every platform. </li>
<li>Works with Meta Conversion API, “TikTok Events API” and Google Server-Side Tagging. </li>
<li>Tracks standard WooCommerce events (ViewContent, AddToCart, InitiateCheckout, Purchase) with full order and product data. </li>
<li>Create and manage your own custom events for clicks, views, and interactions. </li>
<li>Automatic deduplication keeps matching client/server events counted only once. </li>
<li>Built-in consent banner integrates with your site’s privacy framework to control when events are allowed to send. </li>
<li>Live event viewer for testing, plus optional database logging for full event history. </li>
<li>Simple setup with clear layouts, recommended defaults, and inline help.</li>
</ul>
<h3>Why Use UniPixel</h3>
Modern tracking needs more than browser pixels. 
UniPixel sends verified conversion events directly from your own server to Meta and Google — keeping data flowing even when scripts or cookies are blocked. 
No complex cloud setup or additioal hosting, easy installation, be setup in mintues. 
Client-side tracking still runs for richer, contextual insights, while server-side delivery ensures reliability and compliance. 
Everything is managed inside WordPress, giving you transparent control over how events send, when consent applies, and how data is logged.
The result: more complete measurement, better ad platform optimisation, and a future-proof tracking setup for your store or website.
<h3>Setup</h3>
<h4>Configure Meta (Facebook) Conversion API tracking?</h4>
To enable Meta (Facebook) Conversion API tracking, you need: 
– Facebook Pixel ID 
– Access Token
<h3>Getting Your Facebook Pixel ID</h3>
<ol>
<li>Log in to Facebook Business Manager: https://business.facebook.com/</li>
<li>Go to Events Manager.</li>
<li>Select your Pixel.</li>
<li>Copy the Pixel ID from the top-right corner.</li>
</ol>
<h3>Generating an Access Token</h3>
<ol>
<li>Go to Business Settings in Facebook Business Manager.</li>
<li>Navigate to System Users and click Add System User.</li>
<li>Assign Admin permissions and select your Business Account.</li>
<li>In the Permissions tab, ensure access to “Manage Ads”.</li>
<li>Click Generate Access Token.</li>
<li>Copy and save the token securely.</li>
</ol>
Enter these details in WordPress Admin > UniPixel Settings > Meta.
<h4>Configure TikTok Event Tracking?</h4>
UniPixel now includes full support for TikTok Events API, allowing you to send both client-side and server-side events directly to TikTok for accurate ad reporting.
To enable TikTok event tracking, you only need:
<ul>
<li>TikTok Pixel ID</li>
<li>Access Token</li>
</ul>
<h3>Getting Your TikTok Pixel ID</h3>
<ol>
<li>Log in to TikTok Ads Manager: https://ads.tiktok.com/</li>
<li>Go to Assets > Events.</li>
<li>Choose Web Events.</li>
<li>Select or create your TikTok Pixel.</li>
<li>Copy the Pixel ID shown under your Pixel name.</li>
</ol>
<h3>Getting Your TikTok Access Token</h3>
<ol>
<li>In TikTok Events Manager, open your Pixel.</li>
<li>Go to Settings > Advanced Settings > Access Token.</li>
<li>Click Generate Access Token.</li>
<li>Copy and save the token securely.</li>
</ol>
Enter both your Pixel ID and Access Token inWordPress Admin > UniPixel Settings > TikTok.
<h3>No extra steps required</h3>
Unlike other platforms, TikTok setup is quick and straightforward — 
you do not need to set up a Business Center App, external server, or custom domain for server-side sending. 
UniPixel handles both the client-side pixel and server-side Events API calls automatically inside WordPress.
Just activate TikTok in UniPixel settings, enter your credentials, and you’re ready to start tracking conversions and optimizing your TikTok campaigns.
<h4>configure Google Server-Side Tracking?</h4>
To enable Google Analytics (GA4) and Google Ads server-side tracking, you need: 
– GA4 Measurement ID 
– Google Tag Manager (GTM) Container ID (if using GTM) 
– Google API Secret
<h3>Getting Your GA4 Measurement ID</h3>
<ol>
<li>Log in to Google Analytics: https://analytics.google.com/</li>
<li>Click Admin > Data Streams.</li>
<li>Select your website data stream.</li>
<li>Copy the Measurement ID (format: G-XXXXXXXXXX).</li>
</ol>
<h3>Getting Your Google Tag Manager (GTM) Container ID</h3>
<ol>
<li>Log in to Google Tag Manager: https://tagmanager.google.com/</li>
<li>Select your container.</li>
<li>Copy the Container ID (format: GTM-XXXXXX).</li>
</ol>
<h3>Getting Your Google API Secret</h3>
<ol>
<li>Go to Google Analytics Admin.</li>
<li>Under Data Streams, select your website stream.</li>
<li>Scroll down to Measurement Protocol API Secret.</li>
<li>Click Create, name it (e.g., “Server-Side Tracking”), and copy the API Secret.</li>
</ol>
Enter these details in WordPress Admin > UniPixel Settings > Google.
<h4>What if I already have Meta or Google tracking installed?</h4>
If your site already includes tracking via another plugin or manually, select “Pixel Already Included” in UniPixel settings. This prevents duplicate tracking scripts but still allows UniPixel to send custom events.
<h4>How does server-side event tracking work?</h4>
UniPixel supports both client-side and server-side event tracking: 
– Client-side events are sent directly from the browser. 
– Server-side events use API calls to prevent ad blockers from blocking conversions.
To enable server-side tracking for Meta, enter your Access Token. 
For Google, enter your API Secret.
<h4>How does UniPixel prevent duplicate events?</h4>
UniPixel uses event deduplication by assigning a unique event ID to each event. This ensures that events sent via both client-side and server-side are not counted twice.
<h3>Tips</h3>
<h4>Deduplication</h4>
UniPixel automatically prevents duplicate counting when both client-side and server-side events are enabled.
Each event is assigned a unique event_id when triggered. This same ID is sent to both the browser pixel and the server API, allowing platforms to merge identical events.
<ul>
<li>Meta (Facebook / Instagram) – Uses <code>event_id</code> to match Pixel and Conversion API events so they count once. </li>
<li>Google (GA4 / Ads) – Uses shared <code>client_id</code> and <code>session_id</code> values for client/server matching. Works automatically for both client-first and server-first setups. </li>
<li>TikTok – Uses shared event IDs across Pixel and Events API for seamless deduplication.</li>
</ul>
No extra setup is required — UniPixel handles ID creation and matching automatically.
<h3>Privacy and 3rd Party Services</h3>
This plugin uses external services provided by Meta (Facebook) and Google to track and log user events for analytics and advertising purposes. The plugin interacts with the following services:
<ul>
<li>Meta (Facebook) Pixel: Sends user event data (e.g., PageView, Purchase) to Facebook for tracking purposes.</li>
<li>Meta’s Graph API: Sends user event data server-side for tracking and logging purposes.</li>
<li>Google Analytics: Sends user event data to Google for analytics and tracking via the Measurement Protocol and Google Tag Manager.</li>
</ul>
<h3>Domains</h3>
This plugin communicates with the following domains: 
– Meta (Facebook): 
 – https://www.facebook.com 
 – https://graph.facebook.com 
– Google: 
 – https://www.google-analytics.com 
 – https://www.googletagmanager.com 
– Buildio: 
 – https://buildio.dev
<h3>Data Sent</h3>
Data sent to these domains may include: 
– User interactions (e.g., clicks, page views, purchases) 
– IP address and user agent (collected by tracking mechanisms) 
– Custom event data such as purchase amount, currency, and transaction ID (depending on how the plugin is configured) 
– Diagnostic information may be sent to Buildio to assist with plugin performance and bug fixes, including site url, ip address and basic interactions. No sensitive information or keys are sent.
<h3>Privacy and Terms</h3>
For more details on Meta’s and Google’s privacy policies and terms of use, please visit the following links:
<ul>
<li><a href="https://www.facebook.com/about/privacy" rel="nofollow ugc">Meta (Facebook) Privacy Policy</a></li>
<li><a href="https://www.facebook.com/terms.php" rel="nofollow ugc">Meta (Facebook) Terms of Service</a></li>
<li><a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li><a href="https://policies.google.com/terms" rel="nofollow ugc">Google Terms of Service</a></li>
<li><a href="https://buildio.dev/privacy" rel="nofollow ugc">Buildio Privacy Policy</a></li>
</ul>
<h3>License</h3>
This plugin is licensed under the GPLv2 or later.

UniPixel: Server-side Event Tracking & Consent for Meta, TikTok and Google

Server-side event tracking for Meta, TikTok and Google using. One install to connect your sites with event tracking APIs. Includes custom events and c …

Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more vs UniPixel: Server-side Event Tracking & Consent for Meta, TikTok and Google