Automattic

WooCommerce

Claudio Sanches

royho

Boro Sitnikovski

laurendavissmith001

Chris Shultz

mmjones

Tomek

This plugin provides the integration between Google Analytics and the WooCommerce plugin. You can link a referral to a purchase and add transaction information to your Google Analytics data. It supports Global Site Tag (GA4) and eCommerce event tracking.
Please visit the <a href="https://woocommerce.com/document/google-analytics-integration/" rel="nofollow ugc">documentation page for additional information</a>.
Contributions are welcome via the <a href="https://github.com/woocommerce/woocommerce-google-analytics-integration" rel="nofollow ugc">GitHub repository</a>.

Google Analytics for WooCommerce

Good plugin

I see the faq about SUHOSIN and maybe that's the cause.  I think its possible to create plugins that don't require changes to server config just to save options.  And this plugin is as useless as the rest of the analytics plugins if I can't track ecommerce.

Settings won't save


The support forum is full of people complaining that page views are not sent correctly using GA4 - which everyone will be using seeing as universal is now being imminently retired.



The only advice given by plugin devs is to disable "add to cart" events, or modify the plugin code directly to fix their fault plugin logic. This issue has been around for 2 years.


Does not work with GA4

Provides integration between Google Analytics and WooCommerce.

tracesignals

TraceSignals makes marketing tracking effortless for WooCommerce stores. Send your conversion data to GA4, Google Ads, and Meta (Facebook) Pixel in minutes — no developer needed.
Supported platforms
<ul>
<li>GA4 (Google Analytics)</li>
<li>Google Ads</li>
<li>Meta (Facebook) Pixel</li>
</ul>
Configure one or all three. Each event below is sent to every platform you enable, mapped to that platform’s standard eCommerce event.
One-Click Setup 
Enter your Measurement ID or Pixel ID, save, and you’re done. No coding required.
Multi-Pixel Support 
Track all your enabled platforms simultaneously from a single settings screen.
eCommerce events tracked
<ul>
<li>Product / page views — fires when a shopper views a product or page</li>
<li>Add to cart — fires when an item is added to the cart</li>
<li>View cart / remove from cart — fires on cart changes</li>
<li>Begin checkout — fires when checkout is initiated</li>
<li>Purchase — fires on a completed order, including order revenue</li>
</ul>
This means you get full funnel visibility, from first product view through to completed purchase with revenue attribution.
Standards Compliant
<ul>
<li>No external dependencies bundled with the plugin</li>
<li>Follows standard WordPress coding practices</li>
<li>Secure (nonce verification, sanitization, escaping)</li>
<li>Translation ready</li>
</ul>
Perfect For
<ul>
<li>Store owners who want a simple analytics setup</li>
<li>Marketers who need accurate conversion attribution</li>
</ul>
<h4>External services</h4>
This plugin connects to external analytics services (Google Analytics and Meta/Facebook Pixel) to track user interactions and conversions on your site.
Depending on your configuration, it sends page views, product interactions, and eCommerce purchase data (including order totals and product IDs) to these services when users browse your storefront. This data is required to provide conversion attribution and remarketing capabilities.
<ul>
<li>Google Analytics / Google Ads: Data is sent directly to Google’s servers. See the <a href="https://policies.google.com/terms" rel="nofollow ugc">Google Terms of Service</a> and <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a>.</li>
<li>Meta (Facebook) Pixel: Data is sent directly to Meta’s servers. See the <a href="https://www.facebook.com/legal/terms" rel="nofollow ugc">Meta Terms of Service</a> and <a href="https://www.facebook.com/privacy/policy/" rel="nofollow ugc">Meta Privacy Policy</a>.</li>
</ul>
By using this plugin you acknowledge that the data described above is transmitted to the third-party services you configure.

TraceSignals Conversion Tracking

Track conversions and connect GA4, Google Ads, and Meta Pixel to your WooCommerce store in minutes. One-click setup, no coding required.

Google Analytics for WooCommerce vs TraceSignals Conversion Tracking