Lee Willis

This plugin lets you set up two different templates with differences that you think might increase conversions, serve these different templates up to users, and track their activity using custom segments in Google Analytics.
Alternatively you can use it to “choose” a particular theme by setting a URL parameter so you can experiment using different themes yourself (Particularly useful when developing your “split” themes!

SES Theme Split Test

Split test your wordpress theme, and track test using Google Analytics user defined values.

abtestkit

<h4>The simplest way to A/B test in WordPress</h4>
abtestkit lets you run clean, fast, privacy-friendly AB tests without coding or complicated interfaces. 
Create full-page split tests in seconds, track performance automatically, and apply the winner with one click.
<h3>Why abtestkit?</h3>
<ul>
<li>Reach your goals faster – turn guesses into data-driven decisions. </li>
<li>Earn more from your website – optimise call-to-actions, headlines, and designs. </li>
<li>WooCommerce product testing – Optimize your products and boost profits.</li>
<li>Keep control – your data stays in your WordPress database. (GDPR friendly)</li>
<li>Works with any builder — Gutenberg, Elementor, Beaver Builder, Bricks, Oxygen, Brizy, Breakdance, and more.</li>
<li>Caching compatible — built for modern caching and performance plugins. </li>
<li>No analysis needed – abtestkit tracks impressions & clicks, then automatically declares the winning variant with 95% confidence. </li>
</ul>
abtestkit isn’t just another plugin. It’s a growth tool that helps you experiment, learn, and keep moving forward.
<h3>Use cases</h3>
<ul>
<li>Validate which headline pulls more readers in.</li>
<li>Optimize product pricing, descriptions images and gallery images.</li>
<li>Optimise your call-to-action button for higher clicks. </li>
<li>Discover the image that makes visitors trust you more. </li>
<li>Test different paragraphs or titles to improve sales. </li>
<li>Let the plugin crunch the numbers and tell you the winner automatically. </li>
</ul>
Stop guessing. Start growing.

abtestkit – universal AB testing for WooCommerce & WordPress

Split testing for WooCommerce & WordPress, compatible with all themes, page builders & caching plugins.

SES Theme Split Test vs abtestkit – universal AB testing for WooCommerce & WordPress