Lee Willis

This plugin lets you set up two different templates with differences that you think might increase conversions, serve these different templates up to users, and track their activity using custom segments in Google Analytics.
Alternatively you can use it to “choose” a particular theme by setting a URL parameter so you can experiment using different themes yourself (Particularly useful when developing your “split” themes!

SES Theme Split Test

Split test your wordpress theme, and track test using Google Analytics user defined values.

midatest

mida is a free plugin that allows you to add the mida tracking script to your WordPress site. The tracking script lets mida run A/B test experimentation on your site.
<h3>External Services</h3>
This plugin relies on external third-party services to provide A/B testing functionality. By using this plugin, you acknowledge and agree to the following external service connections:
<h4>Mida CDN Service</h4>
<ul>
<li>Service Provider: Mida (mida.so)</li>
<li>Purpose: Loads the A/B testing JavaScript library to run experiments on your site</li>
<li>Data Sent: Project key, page URL, user session data (via cookies)</li>
<li>When: On every page load (frontend only)</li>
<li>Service URLs:
<ul>
<li>https://cdn.mida.so/js/optimize.js (US region)</li>
<li>https://cdn-eu.mida.so/js/optimize.js (EU region)</li>
</ul>
</li>
<li>Privacy Policy: <a href="https://www.mida.so/privacy-policy" rel="nofollow ugc">https://www.mida.so/privacy-policy</a></li>
<li>Terms of Service: <a href="https://www.mida.so/terms-of-service" rel="nofollow ugc">https://www.mida.so/terms-of-service</a></li>
</ul>
<h4>Mida API Service</h4>
<ul>
<li>Service Provider: Mida</li>
<li>Purpose: Tracks WooCommerce events (add to cart, checkout, orders) for A/B testing conversion goals</li>
<li>Data Sent:
<ul>
<li>Event data: cart actions, checkout initiation, order details</li>
<li>User data: customer ID, email, name, company (when available)</li>
<li>Order data: amount, quantity, currency</li>
<li>Session identifiers from cookies (optimize_session, optimize_uuid)</li>
</ul>
</li>
<li>When: Only when WooCommerce is active and specific events occur (add to cart, checkout, order placement)</li>
<li>Service URLs:
<ul>
<li>https://api-us.mida.so/event/addv2 (event tracking – US region)</li>
<li>https://api-us.mida.so/track/ (user identification – US region)</li>
<li>https://api-eu.mida.so/event/addv2 (event tracking – EU region)</li>
<li>https://api-eu.mida.so/track/ (user identification – EU region)</li>
</ul>
</li>
<li>Privacy Policy: <a href="https://www.mida.so/privacy-policy" rel="nofollow ugc">https://www.mida.so/privacy-policy</a></li>
<li>Terms of Service: <a href="https://www.mida.so/terms-of-service" rel="nofollow ugc">https://www.mida.so/terms-of-service</a></li>
</ul>
Important: These external services are required for the plugin to function. No A/B testing will work without connecting to these services. Users must have a Mida account and accept Mida’s terms of service and privacy policy to use this plugin.

Mida A/B Testing

A free plugin to add your mida tracking script to your WordPress site. The official mida Plugin for WordPress.

SES Theme Split Test vs Mida A/B Testing