digitalapps

<p><a href="https://digitalapps.com/wordpress-plugins/wp-global-site-tag/" title="WP Global Site Tag" rel="nofollow ugc">Global Site Tag</a> (gtag.js) is a new Google Analytics replacement. WP Global Site Tag provides a framework for streamlined web page tagging – giving you better control while making implementation easier. Using gtag.js lets you benefit from the latest tracking features and integrations as they become available. This is the WordPress version.</p>
<p>To use gtag.js to track your site, install the plugin and activate.</p>
<ul>
<li>Simple to install and use even your clients can do it</li>
<li>Configure multiple Google Analytics properties</li>
<li>Minified version of the code is injected for faster loading times</li>
<li>Built using WordPress best practices and standards</li>
<li>Great for marketing agencies and individuals</li>
</ul>
<h3>Supercharge Your GTM Setup with gtag</h3>
<p>Wondering if you can make the most of gtag and set up Google Tag Manager (GTM) simultaneously? Heck yeah, you can!</p>
<p>Setting up GTM with gtag is a breeze. Just swap out that initial GA_TRACKING_ID with your GTM container ID, and you’re good to go. You can still keep the universal analytics tag running smoothly within GTM, all while having gtag in the mix.</p>
<h3>How to use Global Site Tag</h3>
<p>To use gtag.js to track your site, install the plugin. Replace GA_TRACKING_ID with the tracking ID of the Google Analytics property you want to send data to.</p>
<h3>Why use Global Site Tag</h3>
<p>Global Site Tag streamlines tracking across all Google products, including their measurement, conversion tracking, and remarketing products. Global Site Tag is the new replacement for old Google Analytics script.</p>
<h3>Difference between Universal Analytics & Global Site Tag</h3>
<p>There are few differences you need to know before thinking of migrating to Global Site Tag.</p>
<p>Install:<br />
Universal Analytics(analytics.js) is only used for installing Google Analytics, and global tag can be used to install multiple tools like, GA and GTM.</p>
<p>Tracking:<br />
Universal Analytics uses trackers(ga(‘create’, ‘G-XXXXX-Y’, ‘auto’);) to send pageviews to Google Analytics while gtag send pageviews to GA property identified by the GA_Tracking_ID(gtag(‘config’,’GA_Tracking_ID’)).</p>
<p>Use:<br />
Global Site Tag can be used for conversion tracking and remarketing while universal analytics can’t.</p>


WP Global Site Tag

Global Site Tag (gtag.js) is a new Google Analytics replacement – giving you better control while making implementation easier. Using gtag.

Valeriu Tihai

<blockquote>
<p>If you like the plugin, feel free to <a href="https://wordpress.org/support/view/plugin-reviews/analytics-tracker?rate=5#postform" rel="ugc">rate it</a>. Thank You!</p>
</blockquote>
<p>Analytics Tracker utilizes the latest and greatest features of Google global site tag (gtag.js) and makes it super easy to add tracking code on your blog.</p>
<p>Note: Google ended Universal Analytics (UA-) processing on July 1, 2023. We keep UA tracking IDs for legacy compatibility, but for active reporting we strongly recommend using Google Analytics 4 with a G-XXXXXXXX Measurement ID.</p>
<p>This is one of the simplest to use WordPress plugins to insert Google Analytics code on your websites built in WordPress.</p>
<p>Google Analytics is now the most widely used web analytics service on the Internet.</p>
<h4>Features:</h4>
<ul>
<li><strong>GA4 Measurement ID setup</strong> – Configure your Google tag with a valid GA4 Measurement ID (for example: G-XXXXXXXXXX).</li>
<li><strong>User ID (optional)</strong> – Send an anonymous hashed user identifier for logged-in users.</li>
<li><strong>Enriched page_view event</strong> – Adds contextual parameters for home, singular, taxonomy, author, search, and 404 pages.</li>
<li><strong>Comment Event (optional)</strong> – Enable or disable the event sent when a comment becomes visible on your site.</li>
<li><strong>Minimal compatibility mode for non-GA4 IDs</strong> – Loads basic gtag config without custom events.</li>
</ul>
<blockquote>
<p><strong>Analytics Tracker on GitHub</strong><br />
  You can submit feature requests or bugs on <a href="https://github.com/valeriu/analytics-tracker" rel="nofollow ugc">Analytics Tracker</a> repository.</p>
</blockquote>
<h3>Localization</h3>
<p>You can translate Analytics Tracker on <a href="https://translate.wordpress.org/projects/wp-plugins/analytics-tracker" rel="nofollow ugc">translate.wordpress.org</a>.</p>


Analytics Tracker

Easy to use

Analytics Tracker makes it super easy to add Google Analytics tracking code on your site

WP Global Site Tag vs Analytics Tracker