digitalapps

<p><a href="https://digitalapps.com/wordpress-plugins/wp-global-site-tag/" title="WP Global Site Tag" rel="nofollow ugc">Global Site Tag</a> (gtag.js) is a new Google Analytics replacement. WP Global Site Tag provides a framework for streamlined web page tagging – giving you better control while making implementation easier. Using gtag.js lets you benefit from the latest tracking features and integrations as they become available. This is the WordPress version.</p>
<p>To use gtag.js to track your site, install the plugin and activate.</p>
<ul>
<li>Simple to install and use even your clients can do it</li>
<li>Configure multiple Google Analytics properties</li>
<li>Minified version of the code is injected for faster loading times</li>
<li>Built using WordPress best practices and standards</li>
<li>Great for marketing agencies and individuals</li>
</ul>
<h3>Supercharge Your GTM Setup with gtag</h3>
<p>Wondering if you can make the most of gtag and set up Google Tag Manager (GTM) simultaneously? Heck yeah, you can!</p>
<p>Setting up GTM with gtag is a breeze. Just swap out that initial GA_TRACKING_ID with your GTM container ID, and you’re good to go. You can still keep the universal analytics tag running smoothly within GTM, all while having gtag in the mix.</p>
<h3>How to use Global Site Tag</h3>
<p>To use gtag.js to track your site, install the plugin. Replace GA_TRACKING_ID with the tracking ID of the Google Analytics property you want to send data to.</p>
<h3>Why use Global Site Tag</h3>
<p>Global Site Tag streamlines tracking across all Google products, including their measurement, conversion tracking, and remarketing products. Global Site Tag is the new replacement for old Google Analytics script.</p>
<h3>Difference between Universal Analytics & Global Site Tag</h3>
<p>There are few differences you need to know before thinking of migrating to Global Site Tag.</p>
<p>Install:<br />
Universal Analytics(analytics.js) is only used for installing Google Analytics, and global tag can be used to install multiple tools like, GA and GTM.</p>
<p>Tracking:<br />
Universal Analytics uses trackers(ga(‘create’, ‘G-XXXXX-Y’, ‘auto’);) to send pageviews to Google Analytics while gtag send pageviews to GA property identified by the GA_Tracking_ID(gtag(‘config’,’GA_Tracking_ID’)).</p>
<p>Use:<br />
Global Site Tag can be used for conversion tracking and remarketing while universal analytics can’t.</p>


WP Global Site Tag

Global Site Tag (gtag.js) is a new Google Analytics replacement – giving you better control while making implementation easier. Using gtag.

Valeriu Tihai

<blockquote>
<p>If you like the plugin, feel free to <a href="https://wordpress.org/support/view/plugin-reviews/analytics-tracker?rate=5#postform" rel="ugc">rate it</a>. Thank You!</p>
</blockquote>
<p>Analytics Tracker utilizes the latest and greatest features of Google global site tag (gtag.js) and makes it super easy to add tracking code on your blog.</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/emtS4LMBFI0?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p>This is one of the simplest to use WordPress plugins to insert Google Analytics code on your websites built in WordPress.</p>
<p>Google Analytics is now the most widely used web analytics service on the Internet.</p>
<h4>Features:</h4>
<ul>
<li><strong>Support AMP</strong> – Insert code to Accelerated Mobile Pages, require <a href="https://wordpress.org/plugins/amp/" rel="ugc">AMP</a> plugin created by Automattic.</li>
<li><strong>Force SSL</strong> – Setting forceSSL to true will force http pages to also send all beacons using https.</li>
<li><strong>User ID</strong> – This is intended to be a known identifier for a user provided by the site owner/tracking library user.</li>
<li><strong>Anonymize IP</strong> – The IP address of the sender will be anonymized</li>
<li><strong>Display Features</strong> – The plugin works by sending an additional request to stats.g.doubleclick.net that is used to provide advertising features like remarketing and demographics and interest reporting in Google Analytics.</li>
<li><strong>Enhanced Link Attribution</strong> – Enhanced Link Attribution improves the accuracy of your In-Page Analytics report by automatically differentiating between multiple links to the same URL on a single page by using link element IDs.</li>
<li><strong>Custom Dimensions</strong> – You can use custom dimensions to track: Tags, Category, Archive, Author, Post Format, Post Type</li>
<li><strong>Event</strong> –  for Download, Email, Phone number, Outbound links, Error 404, Search, Add a comment, Scroll Depth</li>
</ul>
<blockquote>
<p><strong>Analytics Tracker on GitHub</strong><br />
  You can submit feature requests or bugs on <a href="https://github.com/valeriu/analytics-tracker" rel="nofollow ugc">Analytics Tracker</a> repository.</p>
</blockquote>
<h3>Localization</h3>
<p>You can translate Analytics Tracker on <a href="https://translate.wordpress.org/projects/wp-plugins/analytics-tracker" rel="nofollow ugc">translate.wordpress.org</a>.</p>


Analytics Tracker

Easy to use

Analytics Tracker makes it super easy to add Google Analytics tracking code on your site

WP Global Site Tag vs Analytics Tracker