digitalapps

<p><a href="https://digitalapps.com/wordpress-plugins/wp-global-site-tag/" title="WP Global Site Tag" rel="nofollow ugc">Global Site Tag</a> (gtag.js) is a new Google Analytics replacement. WP Global Site Tag provides a framework for streamlined web page tagging – giving you better control while making implementation easier. Using gtag.js lets you benefit from the latest tracking features and integrations as they become available. This is the WordPress version.</p>
<p>To use gtag.js to track your site, install the plugin and activate.</p>
<ul>
<li>Simple to install and use even your clients can do it</li>
<li>Configure multiple Google Analytics properties</li>
<li>Minified version of the code is injected for faster loading times</li>
<li>Built using WordPress best practices and standards</li>
<li>Great for marketing agencies and individuals</li>
</ul>
<h3>Supercharge Your GTM Setup with gtag</h3>
<p>Wondering if you can make the most of gtag and set up Google Tag Manager (GTM) simultaneously? Heck yeah, you can!</p>
<p>Setting up GTM with gtag is a breeze. Just swap out that initial GA_TRACKING_ID with your GTM container ID, and you’re good to go. You can still keep the universal analytics tag running smoothly within GTM, all while having gtag in the mix.</p>
<h3>How to use Global Site Tag</h3>
<p>To use gtag.js to track your site, install the plugin. Replace GA_TRACKING_ID with the tracking ID of the Google Analytics property you want to send data to.</p>
<h3>Why use Global Site Tag</h3>
<p>Global Site Tag streamlines tracking across all Google products, including their measurement, conversion tracking, and remarketing products. Global Site Tag is the new replacement for old Google Analytics script.</p>
<h3>Difference between Universal Analytics & Global Site Tag</h3>
<p>There are few differences you need to know before thinking of migrating to Global Site Tag.</p>
<p>Install:<br />
Universal Analytics(analytics.js) is only used for installing Google Analytics, and global tag can be used to install multiple tools like, GA and GTM.</p>
<p>Tracking:<br />
Universal Analytics uses trackers(ga(‘create’, ‘G-XXXXX-Y’, ‘auto’);) to send pageviews to Google Analytics while gtag send pageviews to GA property identified by the GA_Tracking_ID(gtag(‘config’,’GA_Tracking_ID’)).</p>
<p>Use:<br />
Global Site Tag can be used for conversion tracking and remarketing while universal analytics can’t.</p>


WP Global Site Tag

Global Site Tag (gtag.js) is a new Google Analytics replacement – giving you better control while making implementation easier. Using gtag.

SCAND

<p>Easy Google Analytics Toolkit takes advantage of the latest and amazing features of Universal Analytics or Global Site Tag and makes it pretty easy to add a tracking code on your blog. It allows you to type in any css selector with the appropriate category and action values that will be placed into the ga function.</p>
<p>This is definitely one of the easiest-to-use WordPress plugins to insert the analytic snippet on your websites built in WordPress and track events for any HTML elements on your page.</p>
<h4>Features:</h4>
<ul>
<li><strong>Custom selectors </strong> – you can bind a Google Analytics send event to any selector you want. This feature requires administrator’s skills in CSS and JavaScript.</li>
<li><strong>Force SSL</strong> – Setting Force SSL to true will force HTTP pages to also send all beacons using HTTPS.</li>
<li><strong>Anonymize IP</strong> – The IP address of the user will be anonymized.</li>
<li><strong>User ID</strong> – This is intended to be a known identifier for a user provided by the site owner/tracking library user.</li>
<li><strong>Event</strong> – for Download, Email, Phone number, Outbound links, and Error 404.</li>
<li><strong>File extension</strong> – type your own filename extension that you would like to track.</li>
<li><strong>Production or development mode</strong> – for easy testing and tuning up a plugin.</li>
<li><strong>JavaScript code snippet</strong> – type any JavaScript code in custom defined tracking event.</li>
<li><strong>Use analytics.js or gtag.js library</strong> – you can select whether to use Universal Analytics or switch to a newly released Global Site Tag.</li>
</ul>
<h3>Localization</h3>
<p>The Russian language translation is available.</p>


Easy Google Analytics Toolkit

Easy Google Analytics Toolkit: analytics code integration on the WordPress website with setting up custom selectors to be checked

WP Global Site Tag vs Easy Google Analytics Toolkit