Aaron D. Campbell

<p>WP Google Analytics makes it easy to track your site’s usage, with lots of<br />
helpful additional data.</p>
<p>Features:</p>
<ul>
<li>Uses Google’s asynchronous tracking method which is faster and more reliable.</li>
<li>Automatically tracks site speed</li>
<li>Option to log outgoing links as events</li>
<li>Option to log 404 errors as events</li>
<li>Use custom variables in Google Analytics to track additional data on pageviews including:
<ul>
<li>Author</li>
<li>Categories</li>
<li>Tags</li>
<li>Context (such as home, category, post, author, etc)</li>
<li>Date</li>
<li>Logged in</li>
<li>Anything – Use the built-in filter to add your own!</li>
</ul>
</li>
<li>Allows you to ignore any user roles (administrators, editors, authors, etc)</li>
</ul>
<p>Collaborate on the plugin: <a href="https://github.com/aaroncampbell/wp-google-analytics" rel="nofollow ugc">WP Google Analytics</a></p>
<p>Brought to you by <a href="http://aarondcampbell.com/" title="WordPress Plugins" rel="nofollow ugc">Aaron D. Campbell</a></p>


WP Google Analytics

Lets you use Google Analytics to track your WordPress site statistics

digitalapps

<p><a href="https://digitalapps.com/wordpress-plugins/wp-global-site-tag/" title="WP Global Site Tag" rel="nofollow ugc">Global Site Tag</a> (gtag.js) is a new Google Analytics replacement. WP Global Site Tag provides a framework for streamlined web page tagging – giving you better control while making implementation easier. Using gtag.js lets you benefit from the latest tracking features and integrations as they become available. This is the WordPress version.</p>
<p>To use gtag.js to track your site, install the plugin and activate.</p>
<ul>
<li>Simple to install and use even your clients can do it</li>
<li>Configure multiple Google Analytics properties</li>
<li>Minified version of the code is injected for faster loading times</li>
<li>Built using WordPress best practices and standards</li>
<li>Great for marketing agencies and individuals</li>
</ul>
<h3>Supercharge Your GTM Setup with gtag</h3>
<p>Wondering if you can make the most of gtag and set up Google Tag Manager (GTM) simultaneously? Heck yeah, you can!</p>
<p>Setting up GTM with gtag is a breeze. Just swap out that initial GA_TRACKING_ID with your GTM container ID, and you’re good to go. You can still keep the universal analytics tag running smoothly within GTM, all while having gtag in the mix.</p>
<h3>How to use Global Site Tag</h3>
<p>To use gtag.js to track your site, install the plugin. Replace GA_TRACKING_ID with the tracking ID of the Google Analytics property you want to send data to.</p>
<h3>Why use Global Site Tag</h3>
<p>Global Site Tag streamlines tracking across all Google products, including their measurement, conversion tracking, and remarketing products. Global Site Tag is the new replacement for old Google Analytics script.</p>
<h3>Difference between Universal Analytics & Global Site Tag</h3>
<p>There are few differences you need to know before thinking of migrating to Global Site Tag.</p>
<p>Install:<br />
Universal Analytics(analytics.js) is only used for installing Google Analytics, and global tag can be used to install multiple tools like, GA and GTM.</p>
<p>Tracking:<br />
Universal Analytics uses trackers(ga(‘create’, ‘G-XXXXX-Y’, ‘auto’);) to send pageviews to Google Analytics while gtag send pageviews to GA property identified by the GA_Tracking_ID(gtag(‘config’,’GA_Tracking_ID’)).</p>
<p>Use:<br />
Global Site Tag can be used for conversion tracking and remarketing while universal analytics can’t.</p>


WP Global Site Tag

Global Site Tag (gtag.js) is a new Google Analytics replacement – giving you better control while making implementation easier. Using gtag.

WP Google Analytics vs WP Global Site Tag