Press75

nickpelton

With this plugin you can define search keywords that redirect to specified URLs. Some example of usage:
<ol>
<li>Optimizing search to get users to desired content fast.</li>
<li>Marketing with search keywords. Much easier for user to remember “search free stuff” than expecting a user to remember/type a URL.</li>
<li>Search keyword easter-eggs. Search “guacamole” -> http://mysite.com/awesome-guac-recipe.</li>
<li>Fun!</li>
</ol>
<h3>Credits</h3>
Originally inspired and some code originally borrowed from the Simple 301 Redirects Plugin by scottnelle. Code has been completely re-written since 0.1.0.

Search Keyword Redirect

Define search keywords that redirect to URLs

Alex Blackham

garethmorgans

The Insertr allows marketers and site owners to dynamically insert words and phrases into landing pages. Control your parameters using a shortcode and simple query string in the page URL.
A fallback can be entered for cases where the URL does not contain the expected query string. Options are available for uppercase, lowercase and title case text.
<h3>Usage</h3>
To use the plugin, add the following shortcode where you wish to insert a dynamic word or phrase:
[insertr key=”urlParameter” fallback=”fallbackWord”]
In the shortcode, the “key” option contains the URL parameter you’d like to use.
The “fallback” option contains the fallback word to be displayed if the URL does not contain a query string using the URL parameter you’ve defined.
For example:
We’ll set the URL parameter to be “key” which we’ll assign a value for in the URL. Our fallback word will be “PPC Agency” if the correct query string isn’t used.
[insertr key=”Digital Agency” fallback=”PPC Agency”]
The link for the landing page will use a query string with the parameter set above, “key”, and the value we’d like to use – in this case we want to dynamically insert “Digital Agency”.
example.com?key=”digital%20agency”
When this URL is used to visit the landing page, all instances of the shortcode will display “Digital Agency”. If the query string is not used, all instances of the shortcode will display “PPC Agency”.
For reference, “%20” is the URL encoded value for a space.
<h3>Support</h3>
For support, please visit the <a href="https://wordpress.org/support/plugin/the-insertr" rel="ugc">support forum</a>.

The Insertr

Using this on sites where I am running PPC campaigns to improve landing page experience

Great for Dynamic Ads

WordPress dynamic keyword insertion plugin.

Search Keyword Redirect vs The Insertr