WP Agency Care

This plugin provides a simple and lightweight solution to add Google Analytics tracking to your WordPress website. It supports both Universal Analytics (analytics.js and gtag.js) and the latest Google Analytics 4 (GA4).
Key Features: 
* Easy setup with your Tracking ID. 
* Supports Universal Analytics (UA) and Google Analytics 4 (GA4). 
* Choice between analytics.js and gtag.js for Universal Analytics. 
* Option to place tracking code in the header or footer. 
* Simple, no-frills interface. 
* Lightweight and performant.
<h3>External Services</h3>
This plugin connects to Google Analytics and Google Tag Manager services to provide website analytics tracking functionality.
Google Analytics (analytics.google.com): 
* What it is used for: Website analytics and visitor tracking 
* What data is sent: Page views, user interactions, and website usage statistics 
* When data is sent: Every time a visitor loads a page on your website 
* Terms of Service: <a href="https://marketingplatform.google.com/about/analytics/terms/" rel="nofollow ugc">Google Analytics Terms of Service</a> 
* Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a>
Google Tag Manager (googletagmanager.com): 
* What it is used for: Loading Google Analytics tracking code and managing tags 
* What data is sent: Page load requests to load the tracking script 
* When data is sent: Every time a visitor loads a page on your website 
* Terms of Service: <a href="https://developers.google.com/tag-manager/terms" rel="nofollow ugc">Google Tag Manager Terms of Service</a> 
* Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a>
Note: This plugin only sends data to Google services when tracking is enabled in the plugin settings. Users can disable tracking at any time through the WordPress admin panel.

WPAC Integration for Google Analytics

Simple and effective Google Analytics integration for WordPress with Universal Analytics, GA4, and flexible code placement.

thehowarde

This plugin makes it easy to add Google Analytics Events <a href="https://developers.google.com/analytics/devguides/collection/gtagjs/events" rel="nofollow ugc">GTAG Events</a> for inbound or outbound links from your website. Especially useful for click tracking or analyzing landing page interactions.
You can also choose via the settings page to use the analytics.js or Universal Analytics event tracking code.
This plugin will add a simple to use WP Editor Button for entry of link, link text, and the Analytics event information.
Within the WP Editor, the track-able links will be colored red instead of blue.
Also adds a lightweight frontend Javascript file to enable the tracking.
<h3>1.2</h3>
Fix error using universal.
<h3>1.1</h3>
Add options page to include universal analytics events
<h3>1.0</h3>
Initial Build

Analytics Event Tracking for GTAG

Adds a button to the WP Editor for easy insertion of links that can be tracked as Events in Google Analytics using the gtag.

WPAC Integration for Google Analytics vs Analytics Event Tracking for GTAG