Simple and effective Google Analytics integration for WordPress with Universal Analytics, GA4, and flexible code placement.

Freemius

Passionate Brains

GA4WP – Analytics Dashboard for the Website

Google Analytics Dashboard for WordPress Plugin by GA4WP is Lightweight, Easy to connect and comes with plenty of great features.

Daan van den Bergh

CAOS | Host Google Analytics Locally

The fastest, lightest way to integrate Google Analytics in WordPress.

saltagency

Web Vitals

thehowarde

Analytics Event Tracking for GTAG

Adds a button to the WP Editor for easy insertion of links that can be tracked as Events in Google Analytics using the gtag.

SCAND

Easy Google Analytics Toolkit

Easy Google Analytics Toolkit: analytics code integration on the WordPress website with setting up custom selectors to be checked

WP Agency Care

This plugin provides a simple and lightweight solution to add Google Analytics tracking to your WordPress website. It supports both Universal Analytics (analytics.js and gtag.js) and the latest Google Analytics 4 (GA4).
Key Features: 
* Easy setup with your Tracking ID. 
* Supports Universal Analytics (UA) and Google Analytics 4 (GA4). 
* Choice between analytics.js and gtag.js for Universal Analytics. 
* Option to place tracking code in the header or footer. 
* Simple, no-frills interface. 
* Lightweight and performant. 
* Fully compliant with WordPress Coding Standards. 
* Enhanced security with proper input sanitization and output escaping. 
* Tracking ID validation for GA4 and Universal Analytics formats. 
* Modern PHP 8.0+ code with type declarations.
<h3>External Services</h3>
This plugin connects to Google Analytics and Google Tag Manager services to provide website analytics tracking functionality.
Google Analytics (analytics.google.com): 
* What it is used for: Website analytics and visitor tracking 
* What data is sent: Page views, user interactions, and website usage statistics 
* When data is sent: Every time a visitor loads a page on your website 
* Terms of Service: <a href="https://marketingplatform.google.com/about/analytics/terms/" rel="nofollow ugc">Google Analytics Terms of Service</a> 
* Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a>
Google Tag Manager (googletagmanager.com): 
* What it is used for: Loading Google Analytics tracking code and managing tags 
* What data is sent: Page load requests to load the tracking script 
* When data is sent: Every time a visitor loads a page on your website 
* Terms of Service: <a href="https://developers.google.com/tag-manager/terms" rel="nofollow ugc">Google Tag Manager Terms of Service</a> 
* Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a>
Note: This plugin only sends data to Google services when tracking is enabled in the plugin settings. Users can disable tracking at any time through the WordPress admin panel.

Alternatives to WPAC Integration for Google Analytics

Top alternatives