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This plugin provides a simple and lightweight solution to add Google Analytics tracking to your WordPress website. It supports both Universal Analytics (analytics.js and gtag.js) and the latest Google Analytics 4 (GA4).
Key Features: 
* Easy setup with your Tracking ID. 
* Supports Universal Analytics (UA) and Google Analytics 4 (GA4). 
* Choice between analytics.js and gtag.js for Universal Analytics. 
* Option to place tracking code in the header or footer. 
* Simple, no-frills interface. 
* Lightweight and performant.
<h3>External Services</h3>
This plugin connects to Google Analytics and Google Tag Manager services to provide website analytics tracking functionality.
Google Analytics (analytics.google.com): 
* What it is used for: Website analytics and visitor tracking 
* What data is sent: Page views, user interactions, and website usage statistics 
* When data is sent: Every time a visitor loads a page on your website 
* Terms of Service: <a href="https://marketingplatform.google.com/about/analytics/terms/" rel="nofollow ugc">Google Analytics Terms of Service</a> 
* Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a>
Google Tag Manager (googletagmanager.com): 
* What it is used for: Loading Google Analytics tracking code and managing tags 
* What data is sent: Page load requests to load the tracking script 
* When data is sent: Every time a visitor loads a page on your website 
* Terms of Service: <a href="https://developers.google.com/tag-manager/terms" rel="nofollow ugc">Google Tag Manager Terms of Service</a> 
* Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a>
Note: This plugin only sends data to Google services when tracking is enabled in the plugin settings. Users can disable tracking at any time through the WordPress admin panel.

WPAC Integration for Google Analytics

Simple and effective Google Analytics integration for WordPress with Universal Analytics, GA4, and flexible code placement.

SCAND

Easy Google Analytics Toolkit takes advantage of the latest and amazing features of Universal Analytics or Global Site Tag and makes it pretty easy to add a tracking code on your blog. It allows you to type in any css selector with the appropriate category and action values that will be placed into the ga function.
This is definitely one of the easiest-to-use WordPress plugins to insert the analytic snippet on your websites built in WordPress and track events for any HTML elements on your page.
<h4>Features:</h4>
<ul>
<li>Custom selectors – you can bind a Google Analytics send event to any selector you want. This feature requires administrator’s skills in CSS and JavaScript.</li>
<li>Force SSL – Setting Force SSL to true will force HTTP pages to also send all beacons using HTTPS.</li>
<li>Anonymize IP – The IP address of the user will be anonymized.</li>
<li>User ID – This is intended to be a known identifier for a user provided by the site owner/tracking library user.</li>
<li>Event – for Download, Email, Phone number, Outbound links, and Error 404.</li>
<li>File extension – type your own filename extension that you would like to track.</li>
<li>Production or development mode – for easy testing and tuning up a plugin.</li>
<li>JavaScript code snippet – type any JavaScript code in custom defined tracking event.</li>
<li>Use analytics.js or gtag.js library – you can select whether to use Universal Analytics or switch to a newly released Global Site Tag.</li>
</ul>
<h3>Localization</h3>
The Russian language translation is available.

Easy Google Analytics Toolkit

Easy Google Analytics Toolkit: analytics code integration on the WordPress website with setting up custom selectors to be checked

WPAC Integration for Google Analytics vs Easy Google Analytics Toolkit