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This plugin provides a simple and lightweight solution to add Google Analytics tracking to your WordPress website. It supports both Universal Analytics (analytics.js and gtag.js) and the latest Google Analytics 4 (GA4).
Key Features: 
* Easy setup with your Tracking ID. 
* Supports Universal Analytics (UA) and Google Analytics 4 (GA4). 
* Choice between analytics.js and gtag.js for Universal Analytics. 
* Option to place tracking code in the header or footer. 
* Simple, no-frills interface. 
* Lightweight and performant.
<h3>External Services</h3>
This plugin connects to Google Analytics and Google Tag Manager services to provide website analytics tracking functionality.
Google Analytics (analytics.google.com): 
* What it is used for: Website analytics and visitor tracking 
* What data is sent: Page views, user interactions, and website usage statistics 
* When data is sent: Every time a visitor loads a page on your website 
* Terms of Service: <a href="https://marketingplatform.google.com/about/analytics/terms/" rel="nofollow ugc">Google Analytics Terms of Service</a> 
* Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a>
Google Tag Manager (googletagmanager.com): 
* What it is used for: Loading Google Analytics tracking code and managing tags 
* What data is sent: Page load requests to load the tracking script 
* When data is sent: Every time a visitor loads a page on your website 
* Terms of Service: <a href="https://developers.google.com/tag-manager/terms" rel="nofollow ugc">Google Tag Manager Terms of Service</a> 
* Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a>
Note: This plugin only sends data to Google services when tracking is enabled in the plugin settings. Users can disable tracking at any time through the WordPress admin panel.

WPAC Integration for Google Analytics

Simple and effective Google Analytics integration for WordPress with Universal Analytics, GA4, and flexible code placement.

Freemius

Passionate Brains

<h4>Simple Google Analytics Integration plugin for WordPress</h4>
With advanced ways and technology to track important data associated with your WordPress website, We can bring you most reliable data by connecting Google Analytics with your website.
<blockquote>
Connects Google Analytics to WordPress 
 Supports Universal Analytics 
 Supports Google Analytics Version 4 
 Connect Facebook Pixel with WordPress 
 Connect Google Optimize with WordPress 
 Connect Google Ads with WordPress
</blockquote>
This plugin adds Google Analytics, Facebook Pixel, Google Ads Conversion Tracking and Google Optimize code for your WordPress website. Lightweight, Easy to connect and plenty of great features.
<h3>Features</h3>
<ul>
<li>Easy to connect</li>
<li>Light weight plugin does effect performance of website</li>
<li>Regular Updates for Future</li>
<li>Avoid Tracking for Admin Users</li>
<li>Supports User ID tracking</li>
<li>Supports Enhanced Link Attribution</li>
<li>In-built Analytics Dashboard</li>
<li>Essential WooCommerce events tracking</li>
<li>Supports IP Anonymization</li>
<li>Built with latest gtag.js</li>
</ul>
<h3>Pro Features</h3>
<ul>
<li>Audience reports</li>
<li>Acquisition reports</li>
<li>Behavior reports</li>
<li>WooCommerce reports</li>
<li>Google Ads reports</li>
<li>Google Adsense reports</li>
<li>In-detail WooCommerce associated data tracking</li>
<li>Priority Support</li>
<li>Regular future updates and new features</li>
</ul>
Unlock more advanced tracking for your WordPress website? Give a try to <a href="https://ga4wp.com/" rel="follow nofollow ugc">GA4WP: Google Analytics for WordPress pro version.</a>

GA4WP

bueno

Google Analytics Dashboard for WordPress Plugin by GA4WP is Lightweight, Easy to connect and comes with plenty of great features.

WPAC Integration for Google Analytics vs GA4WP