Andrew Woods

A functionality plugin is one that provides a common set of functionality that is 
used across a wide range of WordPress based websites. This plugin contains a set 
of functionality that has been deemed useful by the Seattle WordPress community.
<ul>
<li>Contact Form shortcode</li>
<li>Popular posts widget</li>
<li>Random post widget</li>
<li>provides an easy way to disable some meta info from wp_head</li>
</ul>

Seattle WordPress Functionality

A functionality plugin is one that provides a common set of functionality that is

Facebook

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.
You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. <a href="https://www.facebook.com/business/learn/facebook-ads-pixel" rel="nofollow ugc">Learn More</a>
The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. <a href="https://www.facebook.com/business/help/2041148702652965?id=818859032317965" rel="nofollow ugc">Learn More</a>
You can find more information about our Privacy Policy <a href="https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0" rel="nofollow ugc">here</a>.

Meta pixel for WordPress


I am thrilled that this plugin is modernized to PHP 8+. PHP 7 is history and unbelieavably how much people rely on it. When I stumble on plugin which reports errors on PHP 8.2, I immediately discard it.


PHP 8+


There is nothing more to write, just look at the Wordpress and PHP compatibility table.


PHP 7.4

Grow your business with Meta for WordPress!

Seattle WordPress Functionality vs Meta pixel for WordPress