Wuoz

WUOZ Connect is a plugin that connects your WooCommerce store with the WUOZ platform, enabling powerful marketing automation, advanced analytics, and seamless integration with Meta Ads.
Key Features:
<ul>
<li>Automatic Contact Import: Sync customers and segments from your store to Wuoz for targeted campaigns.</li>
<li>Emails with Dynamic Products: Send personalized recommendations based on shopping behavior.</li>
<li>Powerful Automations: Recover abandoned carts, send welcome emails, follow-ups, and much more.</li>
<li>Advanced Analytics (WZTM): Track the complete customer journey, from email click to purchase.</li>
<li>Meta Campaigns Integration: Connect your store and launch Meta Ads campaigns directly from Wuoz.</li>
<li>Smart Popups & Banners: Create and publish lead-capture popups and promotional banners on your site.</li>
</ul>
<h3>External Services</h3>
This plugin connects to external services to provide its core functionality.
<h4>WUOZ Platform API (wuoz.it / app.wuoz.it)</h4>
The plugin communicates with the WUOZ platform to validate the connection, sync marketing content (snippets/popups), and send tracking/automation events needed to run campaigns.
Data sent can include: 
* Site URL and basic site metadata (during connection and sync operations) 
* WooCommerce customer identifiers (e.g., user ID/email) and cart/product identifiers (when enabled features are used) 
* Event metadata (page URL, timestamps, UTM parameters, and similar analytics fields)
When data is sent: 
* During connection/disconnection actions in the plugin settings 
* During scheduled/background sync (e.g., abandoned cart sync) 
* When snippets/tracking features are enabled and the related events occur
Service provider: WUOZ (https://wuoz.it) 
Terms of Service: https://wuoz.it/en/terms-and-conditions 
Privacy Policy: https://wuoz.it/en/privacy-policy
You can opt out by disconnecting the store in the plugin settings and/or disabling tracking options in the plugin settings.
<h3>Third-Party Libraries</h3>
This plugin bundles the following third-party libraries (GPL-compatible licenses):
<ul>
<li>Tailwind CSS – MIT License. License text: licenses/TailwindCSS-LICENSE.txt</li>
<li>Lucide – ISC License. License text: licenses/Lucide-LICENSE.txt</li>
</ul>

WUOZ Connect

A Plugin to connect WUOZ with WordPress and Woocommerce website.

Automattic

WooThemes

Facebook

meta

This is the official Meta for WooCommerce plugin that connects your WooCommerce website to Facebook, Instagram and WhatsApp. With this plugin, you can install the Facebook pixel, upload your online store catalog, enabling you to easily run dynamic ads and connect your WhatsApp Business account to automatically update customers about their orders.
Marketing on Meta platforms helps your business build lasting relationships with people, find new customers, and increase sales for your online store. With this Facebook ad extension, reaching the people who matter most to your business is simple. This extension will track the results of your advertising across devices. It will also help you:
<ul>
<li>Maximize your campaign performance. By setting up the Facebook pixel and building your audience, you will optimize your ads for people likely to buy your products, and reach people with relevant ads on Facebook after they’ve visited your website.</li>
<li>Find more customers. Connecting your product catalog automatically creates carousel ads that showcase the products you sell and attract more shoppers to your website.</li>
<li>Generate sales among your website visitors. When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Meta for WooCommerce.</li>
<li>Engage with customers on WhatsApp by updating your customers about their orders at every step, freeing up more time for you to focus on your business.</li>
</ul>
<h3>Support</h3>
Before raising a question with Meta Support, please first take a look at the Meta <a href="https://www.facebook.com/business/help" rel="nofollow ugc">helpcenter docs</a>, by searching for keywords like ‘WooCommerce’ here. If you didn’t find what you were looking for, you can go to <a href="https://www.facebook.com/business-support-home" rel="nofollow ugc">Meta Direct Support</a> and ask your question.
When reporting an issue on Meta Direct Support, please give us as many details as possible. 
* Symptoms of your problem 
* Screenshot, if possible 
* Your Facebook page URL 
* Your website URL 
* Current version of Facebook-for-WooCommerce, WooCommerce, WordPress, PHP
To suggest technical improvements, you can raise an issue on our <a href="https://github.com/facebook/facebook-for-woocommerce/issues" rel="nofollow ugc">Github repository</a>.

Meta for WooCommerce

Latest version as of writing, 2.6.26, causes the WooCommerce settings page to throw a fatal error. Past releases have created similar fatal errors as well, exhibiting poor development and testing prior to release.

Poor development causing crashes on WooCommerce

Ones set and forget :)
I only miss some stats.

For me good enough


I knew for a long time that this plugin is horrible and to my amaze, got out of a call with a facebook representative, they guided our specialist in installing another plugin for pixel and capi integrations! This says a lot about the quality of the plugin!



They should just scrape it and rebuild it from ground up.


even facebook staff does not use this!


You can use this plugin to serve the Data Feed but you have to build your own consent tool to add the tracker script only after the user consent.


NOT GDPR compliant!


Like many others, I've excluded certain categories but the plugin doesn't like this so they will block you from updating or creating a product in these categories.



This should be banned from the WP plugin repo.



The only two options are (1) disabling the plugin while editing the product, or (2) remove the category from exclusion while editing the product.



This makes no sense at all.



EDIT: After posting this review (originally 1-star) review, the team was very fast to address the issue that I was complaining about and changed the implementation. I now like the plugin and recommend it.


Excluding a Category Becomes a Pain


Since recently I started noticing how my entire site, especially checkout page is slow. I upgraded my hosting plan to as high as possible, but still I got the same problem. Finally, I found when debugging this single plugin is responsible for the whole site to slow down. I strongly recommend to not install this plugin as it causes your entire site to be slow even if you are on a premium hosting plan. 


It causes the checkout page to slow down

WhatsApp, Facebook and Instagram help you reach more customers and drive sales with the official Meta for WooCommerce plugin.

WUOZ Connect vs Meta for WooCommerce