ZDAPPS

ZDAnalytics Connector helps you connect Google Analytics 4 (GA4) and/or Google Tag Manager (GTM) to your WordPress site without editing theme files.
Key features 
* Simple settings page (Settings → ZDAnalytics Connector) 
* Supports GA4 Measurement ID (G-XXXXXXXXXX) and GTM Container ID (GTM-XXXXXXX) 
* Consent-friendly: when enabled, the plugin waits for consent before loading Google scripts 
* Cache-friendly: consent checking happens in the browser, so it works with full-page caches (LiteSpeed, server cache, CDN, etc.) 
* Optional: do not load tracking for logged-in users
<h3>External services</h3>
This plugin connects to external services provided by Google:
1) Google Analytics 4 
* What it is used for: Website analytics/measurement. 
* What data is sent: When loaded, Google scripts may collect usage data (e.g., page views, events, device/browser information) as configured in your Google Analytics property. 
* When it is sent: When tracking is enabled and (if configured) the user has consented. 
* Terms: https://policies.google.com/terms 
* Privacy: https://policies.google.com/privacy
2) Google Tag Manager 
* What it is used for: Tag management (loading additional tags you configure in GTM). 
* What data is sent: Data collection depends on the tags you configure inside your GTM container. 
* When it is sent: When tracking is enabled and (if configured) the user has consented. 
* Terms: https://policies.google.com/terms 
* Privacy: https://policies.google.com/privacy

ZDAnalytics Connector (GA4 + GTM)

Consent-friendly GA4 + GTM connector for WordPress (opt-in, cache-safe, no theme edits).

manishah

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ZDAnalytics Connector (GA4 + GTM) vs Easy WP Google Tag Manager