OneTag is a no-code WordPress and Woocommerce plugin that automates conversion tracking across ad platforms using Conversion APIs—no coding required.

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<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/hEoERNLggho?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p>OneTag is a powerful all-in-one WordPress plugin designed to help marketers and e-commerce stores easily automate their conversion tracking across multiple platforms—without code, complexity, or technical dependencies.</p>
<p>Whether you’re running a WooCommerce store or generating leads through popular form plugins, OneTag helps you send high-quality conversion data using Conversion APIs to ad platforms like Facebook, TikTok, Pinterest, LinkedIn, Quora, Snapchat, and Microsoft Ads.</p>
<h3>✅ Key Features:</h3>
<h4>Seamless Conversion API Integration</h4>
<p>Track events like purchase, add_to_cart, lead, and more—automatically sent to your advertising platforms via server-side APIs for improved accuracy and attribution.</p>
<h4>Works with Your Favorite Tools</h4>
<p>OneTag integrates effortlessly with WooCommerce, Contact Form 7, Forminator, WPForms, Fluent Forms, and Ninja Forms. No custom coding needed.</p>
<h4>Product Feed Generator</h4>
<p>Automatically create and update a daily product feed in JSONL format for Google Shopping, Adsmurai Marketing Platform, and other catalog-based advertising tools.</p>
<h4>Smart Event Enrichment</h4>
<p>OneTag enriches each event with maximum data—like price, currency, product ID, and more—so you get the best performance and insights from your campaigns.</p>
<h4>Customizable & Platform-Specific</h4>
<p>Choose exactly which events you want to track and where to send them. Flexible and future-proof.</p>
<h4>Free Monthly Quota</h4>
<p>Enjoy up to 5,000 server-side events per month absolutely free—no subscription required.</p>
<h3>📦 Built for E-commerce & Marketers</h3>
<p>OneTag is perfect for WooCommerce store owners, performance marketers, and agencies who want to simplify their tech stack and maximize conversion tracking efficiency.</p>
<h3>Integrations</h3>
<p>One Tag detects events from the following plugins:<br />
– WooCommerce (purchase, add_to_cart, initiate_checkout, view_content)<br />
– Forminator (submit)<br />
– Contact Form 7 (submit)<br />
– Fluent Forms (submit)<br />
– Ninja Forms (submit)<br />
– WPForms (submit)</p>
<h3>External services</h3>
<p>In order to avoid losing conversion events, all channels like Facebook or Tiktok recommend sending the events from both: Client and server side.<br />
To achieve this we directly send the data to those channels on client side and then we use OneTag on server side to also stream it to those same channels again.<br />
The sent data is the viewed product or lead details as well as where it happened (url, referrer, date, etc.) and the user or visitor that triggered it</p>
<p>On server side:<br />
– Service Name: OneTag<br />
– Service Use:<br />
To store pixels information as well as making CAPI requests against the selected channels by the user.<br />
– Sent data:<br />
event_name, event_time, event_date, domain, event_source_url, referrer, external_id, fbc, fbp, ttp, ttclid, gclid, wbraid, gbraid, ggau, subscription_id, value, currency, content_name, content_category, content_ids, contents, content_type, hashed email, order_id, predicted_ltv, num_items, search_string, status<br />
Full explanation of each field can be found at https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/server-event/<br />
– When:<br />
Whenever the user has decided to send it, on page views, on conversion events, on form submits, etc…</p>
<p>Terms of service and privacy policy links:<br />
https://www.adsmurai.com/en/legal-notice<br />
https://www.adsmurai.com/en/privacy</p>
<p>On front side:<br />
This plugin will also send the same data to the channels select by the user. Like Facebook, Tiktok, Pinterest, Linkedin, Microsoft Ads, Google Analytics, etc… at the same time<br />
as it sends it from the backend.</p>
<p>https://www.tiktok.com/legal/page/row/privacy-policy/en<br />
https://www.tiktok.com/legal/page/us/terms-of-service/en</p>
<p>https://www.facebook.com/terms/<br />
https://www.facebook.com/privacy/policy/</p>
<p>https://www.linkedin.com/legal/user-agreement<br />
https://www.linkedin.com/legal/privacy-policy</p>
<p>https://policy.pinterest.com/en/pinterest-content-claiming-portal-terms-of-service<br />
https://policy.pinterest.com/en</p>
<p>https://help.ads.microsoft.com/#apex/bing/ur/00001/0</p>
<p>https://support.google.com/analytics/answer/7318509?hl=en</p>
<p>https://help.quora.com/hc/en-us/sections/360000158766-Privacy<br />
https://www.quora.com/about/tos</p>
<p>https://values.snap.com/privacy/privacy-policy<br />
https://www.snap.com/terms</p>


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