Adsmurai

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<p>OneTag is a powerful all-in-one WordPress plugin designed to help marketers and e-commerce stores easily automate their conversion tracking across multiple platforms—without code, complexity, or technical dependencies.</p>
<p>Whether you’re running a WooCommerce store or generating leads through popular form plugins, OneTag helps you send high-quality conversion data using Conversion APIs to ad platforms like Facebook, TikTok, Pinterest, LinkedIn, Quora, Snapchat, and Microsoft Ads.</p>
<h3>✅ Key Features:</h3>
<h4>Seamless Conversion API Integration</h4>
<p>Track events like purchase, add_to_cart, lead, and more—automatically sent to your advertising platforms via server-side APIs for improved accuracy and attribution.</p>
<h4>Works with Your Favorite Tools</h4>
<p>OneTag integrates effortlessly with WooCommerce, Contact Form 7, Forminator, WPForms, Fluent Forms, and Ninja Forms. No custom coding needed.</p>
<h4>Product Feed Generator</h4>
<p>Automatically create and update a daily product feed in JSONL format for Google Shopping, Adsmurai Marketing Platform, and other catalog-based advertising tools.</p>
<h4>Smart Event Enrichment</h4>
<p>OneTag enriches each event with maximum data—like price, currency, product ID, and more—so you get the best performance and insights from your campaigns.</p>
<h4>Customizable & Platform-Specific</h4>
<p>Choose exactly which events you want to track and where to send them. Flexible and future-proof.</p>
<h4>Free Monthly Quota</h4>
<p>Enjoy up to 5,000 server-side events per month absolutely free—no subscription required.</p>
<h3>📦 Built for E-commerce & Marketers</h3>
<p>OneTag is perfect for WooCommerce store owners, performance marketers, and agencies who want to simplify their tech stack and maximize conversion tracking efficiency.</p>
<h3>Integrations</h3>
<p>One Tag detects events from the following plugins:<br />
– WooCommerce (purchase, add_to_cart, initiate_checkout, view_content)<br />
– Forminator (submit)<br />
– Contact Form 7 (submit)<br />
– Fluent Forms (submit)<br />
– Ninja Forms (submit)<br />
– WPForms (submit)</p>
<h3>External services</h3>
<p>In order to avoid losing conversion events, all channels like Facebook or Tiktok recommend sending the events from both: Client and server side.<br />
To achieve this we directly send the data to those channels on client side and then we use OneTag on server side to also stream it to those same channels again.<br />
The sent data is the viewed product or lead details as well as where it happened (url, referrer, date, etc.) and the user or visitor that triggered it</p>
<p>On server side:<br />
– Service Name: OneTag<br />
– Service Use:<br />
To store pixels information as well as making CAPI requests against the selected channels by the user.<br />
– Sent data:<br />
event_name, event_time, event_date, domain, event_source_url, referrer, external_id, fbc, fbp, ttp, ttclid, gclid, wbraid, gbraid, ggau, subscription_id, value, currency, content_name, content_category, content_ids, contents, content_type, hashed email, order_id, predicted_ltv, num_items, search_string, status<br />
Full explanation of each field can be found at https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/server-event/<br />
– When:<br />
Whenever the user has decided to send it, on page views, on conversion events, on form submits, etc…</p>
<p>Terms of service and privacy policy links:<br />
https://www.adsmurai.com/en/legal-notice<br />
https://www.adsmurai.com/en/privacy</p>
<p>On front side:<br />
This plugin will also send the same data to the channels select by the user. Like Facebook, Tiktok, Pinterest, Linkedin, Microsoft Ads, Google Analytics, etc… at the same time<br />
as it sends it from the backend.</p>
<p>https://www.tiktok.com/legal/page/row/privacy-policy/en<br />
https://www.tiktok.com/legal/page/us/terms-of-service/en</p>
<p>https://www.facebook.com/terms/<br />
https://www.facebook.com/privacy/policy/</p>
<p>https://www.linkedin.com/legal/user-agreement<br />
https://www.linkedin.com/legal/privacy-policy</p>
<p>https://policy.pinterest.com/en/pinterest-content-claiming-portal-terms-of-service<br />
https://policy.pinterest.com/en</p>
<p>https://help.ads.microsoft.com/#apex/bing/ur/00001/0</p>
<p>https://support.google.com/analytics/answer/7318509?hl=en</p>
<p>https://help.quora.com/hc/en-us/sections/360000158766-Privacy<br />
https://www.quora.com/about/tos</p>
<p>https://values.snap.com/privacy/privacy-policy<br />
https://www.snap.com/terms</p>


Adsmurai One Tag

OneTag is a no-code WordPress and Woocommerce plugin that automates conversion tracking across ad platforms using Conversion APIs—no coding required.

suhanduman

<p>Stop losing sales to ad blockers and browser restrictions. Send accurate events to Meta CAPI & Pinterest CAPI and manage all tags with GTM. This plugin creates a direct, reliable server-side bridge between your store and the Meta (Facebook) and Pinterest Conversions APIs (CAPI), while also integrating Google Tag Manager (GTM) for your browser-side tags.</p>
<p>The key advantage is getting all the benefits of server-side tracking—like improved data accuracy and better ad optimization—without the cost and complexity of a separate GTM Server Container. This powerful approach helps you capture more conversions, build stronger lookalike audiences, and achieve a higher ROI on your ad campaigns.</p>
<p><strong>Key Benefits:</strong></p>
<ul>
<li><strong>Maximize Your Ad ROI:</strong> Feed Meta and Pinterest’s algorithms with accurate, server-side data to improve ad optimization, build higher-quality lookalike audiences, and run more profitable retargeting campaigns.</li>
<li><strong>Eliminate Extra Cloud Costs:</strong> Get the full power of server-side tracking without the complexity and monthly fees of a Google Tag Manager Server Container or other cloud services.</li>
<li><strong>Prevent Data Loss:</strong> By sending data directly from your server, you bypass ad blockers and browser tracking restrictions, capturing conversions that the Pixel might miss.</li>
<li><strong>Ensure Perfect Data Integrity:</strong> Our unified dataLayer guarantees that your server (CAPI) and browser (Pixel) events use the same ID, completely eliminating duplicate conversion data.</li>
</ul>
<p><strong>Core Features:</strong></p>
<ul>
<li><strong>Direct CAPI for Meta & Pinterest:</strong> Integrates directly with both Meta (Facebook) and Pinterest’s Conversions API, sending rich e-commerce events from your server.</li>
<li><strong>Smart GTM Integration:</strong> Automatically injects the Google Tag Manager script and creates a comprehensive, standards-compliant dataLayer for all your browser-side tags (Meta Pixel, Pinterest, GA4, etc.).</li>
<li><strong>Full WooCommerce Event Coverage:</strong> Tracks all critical e-commerce events right out of the box.</li>
<li><strong>Built-in Debug Log:</strong> Easily monitor and debug every server-side event with a real-time, filterable log that shows success and failure responses from the APIs.</li>
</ul>
<p><strong>Please check the installation page for the recommended GTM settings for deduplication.</strong></p>
<h3>Our Philosophy</h3>
<p>This plugin is <strong>completely free and fully functional</strong>. There are no hidden “pro” versions or locked features. We believe in providing powerful, accessible tools for the WordPress community. If you find this plugin useful, please consider supporting its continued development with a <a href="https://buymeacoffee.com/suhanduman" rel="nofollow ugc">donation</a>. Thank you!</p>
<h3>External Services</h3>
<p>This plugin connects your website to external services to send event data.</p>
<ul>
<li><strong>Service Used:</strong> Meta Conversion API
<ul>
<li><strong>Purpose:</strong> To send user interaction and e-commerce event data from your server to Meta’s servers for ad performance measurement, optimization, and audience building.</li>
<li><strong>Data Sent:</strong> Event details (product ID, price) and user parameters (IP address, user agent, hashed email/name/phone, Facebook cookies) are sent when a user performs a key action.</li>
</ul>
</li>
<li><strong>Service Used:</strong> Pinterest Conversions API
<ul>
<li><strong>Purpose:</strong> Same as the Meta CAPI, providing reliable tracking for ad performance and audience building on Pinterest.</li>
<li><strong>Data Sent:</strong> Event details and hashed user parameters are sent upon user action.</li>
</ul>
</li>
<li><strong>Service Used:</strong> Google Tag Manager
<ul>
<li><strong>Purpose:</strong> To load a JavaScript container from Google’s servers that allows you to manage and deploy marketing and analytics tags.</li>
<li><strong>Data Sent:</strong> The plugin provides your GTM Container ID to Google to fetch the correct script. GTM itself may collect data based on how you configure your tags.</li>
</ul>
</li>
</ul>


All-in-one CAPI for Meta & Pinterest + GTM

Short Description All-in-one server-side tracking for Meta (Facebook) CAPI, Pinterest CAPI, and Google Tag Manager (GTM)

Adsmurai One Tag vs All-in-one CAPI for Meta & Pinterest + GTM