Adsmurai

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<p>OneTag is a powerful all-in-one WordPress plugin designed to help marketers and e-commerce stores easily automate their conversion tracking across multiple platforms—without code, complexity, or technical dependencies.</p>
<p>Whether you’re running a WooCommerce store or generating leads through popular form plugins, OneTag helps you send high-quality conversion data using Conversion APIs to ad platforms like Facebook, TikTok, Pinterest, LinkedIn, Quora, Snapchat, and Microsoft Ads.</p>
<h3>✅ Key Features:</h3>
<h4>Seamless Conversion API Integration</h4>
<p>Track events like purchase, add_to_cart, lead, and more—automatically sent to your advertising platforms via server-side APIs for improved accuracy and attribution.</p>
<h4>Works with Your Favorite Tools</h4>
<p>OneTag integrates effortlessly with WooCommerce, Contact Form 7, Forminator, WPForms, Fluent Forms, and Ninja Forms. No custom coding needed.</p>
<h4>Product Feed Generator</h4>
<p>Automatically create and update a daily product feed in JSONL format for Google Shopping, Adsmurai Marketing Platform, and other catalog-based advertising tools.</p>
<h4>Smart Event Enrichment</h4>
<p>OneTag enriches each event with maximum data—like price, currency, product ID, and more—so you get the best performance and insights from your campaigns.</p>
<h4>Customizable & Platform-Specific</h4>
<p>Choose exactly which events you want to track and where to send them. Flexible and future-proof.</p>
<h4>Free Monthly Quota</h4>
<p>Enjoy up to 5,000 server-side events per month absolutely free—no subscription required.</p>
<h3>📦 Built for E-commerce & Marketers</h3>
<p>OneTag is perfect for WooCommerce store owners, performance marketers, and agencies who want to simplify their tech stack and maximize conversion tracking efficiency.</p>
<h3>Integrations</h3>
<p>One Tag detects events from the following plugins:<br />
– WooCommerce (purchase, add_to_cart, initiate_checkout, view_content)<br />
– Forminator (submit)<br />
– Contact Form 7 (submit)<br />
– Fluent Forms (submit)<br />
– Ninja Forms (submit)<br />
– WPForms (submit)</p>
<h3>External services</h3>
<p>In order to avoid losing conversion events, all channels like Facebook or Tiktok recommend sending the events from both: Client and server side.<br />
To achieve this we directly send the data to those channels on client side and then we use OneTag on server side to also stream it to those same channels again.<br />
The sent data is the viewed product or lead details as well as where it happened (url, referrer, date, etc.) and the user or visitor that triggered it</p>
<p>On server side:<br />
– Service Name: OneTag<br />
– Service Use:<br />
To store pixels information as well as making CAPI requests against the selected channels by the user.<br />
– Sent data:<br />
event_name, event_time, event_date, domain, event_source_url, referrer, external_id, fbc, fbp, ttp, ttclid, gclid, wbraid, gbraid, ggau, subscription_id, value, currency, content_name, content_category, content_ids, contents, content_type, hashed email, order_id, predicted_ltv, num_items, search_string, status<br />
Full explanation of each field can be found at https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/server-event/<br />
– When:<br />
Whenever the user has decided to send it, on page views, on conversion events, on form submits, etc…</p>
<p>Terms of service and privacy policy links:<br />
https://www.adsmurai.com/en/legal-notice<br />
https://www.adsmurai.com/en/privacy</p>
<p>On front side:<br />
This plugin will also send the same data to the channels select by the user. Like Facebook, Tiktok, Pinterest, Linkedin, Microsoft Ads, Google Analytics, etc… at the same time<br />
as it sends it from the backend.</p>
<p>https://www.tiktok.com/legal/page/row/privacy-policy/en<br />
https://www.tiktok.com/legal/page/us/terms-of-service/en</p>
<p>https://www.facebook.com/terms/<br />
https://www.facebook.com/privacy/policy/</p>
<p>https://www.linkedin.com/legal/user-agreement<br />
https://www.linkedin.com/legal/privacy-policy</p>
<p>https://policy.pinterest.com/en/pinterest-content-claiming-portal-terms-of-service<br />
https://policy.pinterest.com/en</p>
<p>https://help.ads.microsoft.com/#apex/bing/ur/00001/0</p>
<p>https://support.google.com/analytics/answer/7318509?hl=en</p>
<p>https://help.quora.com/hc/en-us/sections/360000158766-Privacy<br />
https://www.quora.com/about/tos</p>
<p>https://values.snap.com/privacy/privacy-policy<br />
https://www.snap.com/terms</p>


Adsmurai One Tag

OneTag is a no-code WordPress and Woocommerce plugin that automates conversion tracking across ad platforms using Conversion APIs—no coding required.

suhanduman

<p>You shouldn’t have to pay for a GTM Server Container or a premium plugin just to send your WooCommerce events to Meta and Pinterest. This plugin does it for free, directly from your WordPress server.</p>
<p>It connects your store to the Meta (Facebook) Conversions API and the Pinterest Conversions API, sends all the important e-commerce events server-side, and sets up a clean GTM dataLayer so your browser-side tags (Pixel, GA4, Pinterest Tag) work perfectly alongside it. Same event ID on both sides, no duplicates.</p>
<p><strong>What you get:</strong></p>
<ul>
<li><strong>Meta & Pinterest CAPI</strong> — PageView, ViewContent, AddToCart, Checkout, Purchase, Search, and more. Sent from your server with hashed user data for high match quality.</li>
<li><strong>GTM dataLayer</strong> — Automatic script injection and a standards-compliant dataLayer for GA4, Meta Pixel, Pinterest Tag, and whatever else you run through GTM.</li>
<li><strong>Full WooCommerce coverage</strong> — 14 event types including checkout funnel steps (AddShippingInfo, AddPaymentInfo), wishlist, lead forms, and login tracking.</li>
<li><strong>Event batching</strong> — CAPI events are queued and sent in bulk every 60 seconds. Your pages load fast, your server stays calm.</li>
<li><strong>Built-in debug log</strong> — See exactly what was sent, to which platform, and whether it worked. Filterable, with stats.</li>
</ul>
<p><strong>What you don’t need:</strong></p>
<ul>
<li>No GTM Server Container (saves ~$30-150/month in cloud costs)</li>
<li>No premium plugin tier (everything works, nothing is locked)</li>
<li>No external tracking service subscriptions</li>
</ul>
<p><strong>Please check the installation page for the recommended GTM settings for deduplication.</strong></p>
<h3>Our Philosophy</h3>
<p>This plugin is free. Not “free with limits” — just free. Every feature works, there is no pro version waiting behind a paywall.</p>
<p>I built it because setting up server-side tracking shouldn’t require a cloud engineering degree or a monthly bill. If it helps your store, that’s good enough.</p>
<h3>External Services</h3>
<p>This plugin connects your website to external services to send event data.</p>
<ul>
<li><strong>Service Used:</strong> Meta Conversion API
<ul>
<li><strong>Purpose:</strong> To send user interaction and e-commerce event data from your server to Meta’s servers for ad performance measurement, optimization, and audience building.</li>
<li><strong>Data Sent:</strong> Event details (product ID, price) and user parameters (IP address, user agent, hashed email/name/phone, Facebook cookies) are sent when a user performs a key action.</li>
</ul>
</li>
<li><strong>Service Used:</strong> Pinterest Conversions API
<ul>
<li><strong>Purpose:</strong> Same as the Meta CAPI, providing reliable tracking for ad performance and audience building on Pinterest.</li>
<li><strong>Data Sent:</strong> Event details and hashed user parameters are sent upon user action.</li>
</ul>
</li>
<li><strong>Service Used:</strong> Google Tag Manager
<ul>
<li><strong>Purpose:</strong> To load a JavaScript container from Google’s servers that allows you to manage and deploy marketing and analytics tags.</li>
<li><strong>Data Sent:</strong> The plugin provides your GTM Container ID to Google to fetch the correct script. GTM itself may collect data based on how you configure your tags.</li>
</ul>
</li>
</ul>


All-in-one CAPI for Meta & Pinterest + GTM

Free server-side CAPI for Meta & Pinterest + GTM dataLayer. No cloud server needed, no premium tier.

Adsmurai One Tag vs All-in-one CAPI for Meta & Pinterest + GTM