sperpina

JEVNET

<p>“Easy Pixels for WooCommerce” is the <a href="https://wordpress.org/plugins/easy-pixels-by-jevnet/" rel="ugc">“Easy Pixels” plugin</a> extension to set the tracking codes on WooCommerce.</p>
<ul>
<li>Google Analytics tracking</li>
<li>Google Ads tracking</li>
<li>Microsoft Advertising (Bing) tracking</li>
<li>Facebook Ads Pixel tracking</li>
<li>Twitter Ads Pixel tracking</li>
<li>Google Tag Manager Events</li>
</ul>
<h4>Enhanced Analytics tracking for WooCommerce</h4>
<p>It tracks standard Enhanced Analytics events in WooCommerce:</p>
<ul>
<li>Google Analytics purchase event</li>
<li>Single product views </li>
<li>Product views in listings</li>
<li>Add to cart events (ajax and no ajax methods)</li>
<li>Initiate checkout</li>
</ul>
<h4>Requeriments</h4>
<p>This plugin requires The <a href="https://wordpress.org/plugins/easy-pixels-by-jevnet/" rel="ugc">“Easy Pixels” plugin</a> and <a href="https://wordpress.org/plugins/woocommerce/" rel="ugc">“Woocommerce” plugin</a> .</p>


Easy Pixels eCommerce extension

"Easy Pixels for Woocommerce" is the "Easy Pixels" plugin extension to set the tracking codes on WooCommerce.

Facebook

<p>This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.</p>
<p>You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. <a href="https://www.facebook.com/business/learn/facebook-ads-pixel" rel="nofollow ugc">Learn More</a></p>
<p>The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. <a href="https://www.facebook.com/business/help/2041148702652965?id=818859032317965" rel="nofollow ugc">Learn More</a></p>
<p>You can find more information about our Privacy Policy <a href="https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0" rel="nofollow ugc">here</a>.</p>


Meta pixel for WordPress


I am thrilled that this plugin is modernized to PHP 8+. PHP 7 is history and unbelieavably how much people rely on it. When I stumble on plugin which reports errors on PHP 8.2, I immediately discard it.


PHP 8+


The fact that after 4 years they added minimum requirement PHP 8.1 without notice just from one update to another is a nightmare for developers that will automatically break their site, and for that is -1 star not even 1, I like the latest technologies too but its not for personal work.


PHP 8.1 code with auto updates can crash websites with older versions


There is nothing more to write, just look at the Wordpress and PHP compatibility table.


PHP 7.4

Grow your business with Meta for WordPress!

Easy Pixels eCommerce extension vs Meta pixel for WordPress