pixelflow

PixelFlow is the official WordPress plugin for <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow</a> – a powerful solution for implementing Meta’s Conversions API on your website.
Why PixelFlow?
Meta’s Conversions API helps you track customer actions beyond the limitations of browser-based tracking, ensuring accurate data collection for your advertising campaigns. PixelFlow makes it simple to set up and manage without technical expertise.
Key Features:
<ul>
<li>🚀 Easy Installation – Add your PixelFlow tracking code with just a few clicks</li>
<li>🛒 WooCommerce Integration – Automatic event tracking for your online store</li>
<li>📊 Complete Event Tracking – Track purchases, add to cart, checkout, and more</li>
<li>⚙️ Flexible Configuration – Control which events and elements to track</li>
<li>🎨 Theme Compatible – Works with most of WordPress themes</li>
<li>🔒 User Role Exclusion – Exclude admins or specific user roles from tracking</li>
<li>🐛 Debug Mode – Visual debugging tools for testing and validation</li>
<li>🎯 Custom Class Assignment – Automatically adds tracking classes to WooCommerce elements</li>
</ul>
WooCommerce Features:
When WooCommerce integration is active, PixelFlow automatically:
<ul>
<li>Tracks purchase events with complete order details</li>
<li>Adds event tracking classes to product, cart, and checkout pages</li>
<li>Captures product names, prices, quantities, and totals</li>
<li>Works with most WooCommerce themes out of the box</li>
</ul>
Tracked Events Include:
<ul>
<li>Purchase</li>
<li>Add to Cart</li>
<li>Initiate Checkout</li>
<li>View Content</li>
<li>Lead Events</li>
<li>And more…</li>
</ul>
Perfect for:
<ul>
<li>E-commerce stores using WooCommerce</li>
<li>Businesses running Facebook/Meta advertising campaigns</li>
<li>Marketers who need accurate conversion tracking</li>
<li>Anyone looking to improve their Meta Pixel implementation</li>
</ul>
<h3>Privacy Policy</h3>
PixelFlow integrates with Meta’s Conversions API to track customer actions on your website (when configured). This may include:
<ul>
<li>Page views</li>
<li>Product interactions</li>
<li>Purchase events</li>
<li>Form submissions</li>
</ul>
All data is processed according to Meta’s privacy policies and your local privacy regulations. Please ensure you have appropriate user consent mechanisms in place if required by law (e.g., GDPR, CCPA).
For more information: 
* <a href="https://pixelflow.so/privacy" rel="nofollow ugc">PixelFlow Privacy Policy</a> 
* <a href="https://www.facebook.com/business/tools" rel="nofollow ugc">Meta Business Tools</a>
<h3>Additional Information</h3>
Links: 
* <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow Website</a> 
* <a href="https://docs.pixelflow.so" rel="nofollow ugc">Documentation</a> 
* <a href="https://docs.pixelflow.so/pixelflow-classes-document" rel="nofollow ugc">Event Classes Reference</a> 
* <a href="https://pixelflow.so/contact" rel="nofollow ugc">Support</a>
Requirements: 
* WordPress 5.0 or higher 
* PHP 7.4 or higher 
* WooCommerce 4.0+ (optional, for e-commerce features)
Developer Resources: 
* The plugin is developer-friendly with filters and hooks 
* Custom event tracking can be implemented using PixelFlow classes 
* Compatible with custom WooCommerce themes 
* <a href="https://github.com/PixelFlow-org/pixelflow-wordpress" rel="nofollow ugc">GitHub Repository</a> – feel free to contribute or report issues

PixelFlow

PixelFlow official WordPress plugin. Easily install Meta's Conversions API on your website with WooCommerce integration and event tracking

Automattic

WooThemes

Facebook

This is the official Facebook for WooCommerce plugin that connects your WooCommerce website to Facebook. With this plugin, you can install the Facebook pixel, and upload your online store catalog, enabling you to easily run dynamic ads.
Marketing on Facebook helps your business build lasting relationships with people, find new customers, and increase sales for your online store. With this Facebook ad extension, reaching the people who matter most to your business is simple. This extension will track the results of your advertising across devices. It will also help you:
<ul>
<li>Maximize your campaign performance. By setting up the Facebook pixel and building your audience, you will optimize your ads for people likely to buy your products, and reach people with relevant ads on Facebook after they’ve visited your website.</li>
<li>Find more customers. Connecting your product catalog automatically creates carousel ads that showcase the products you sell and attract more shoppers to your website.</li>
<li>Generate sales among your website visitors. When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.</li>
</ul>
<h3>Support</h3>
Before raising a question with Meta Support, please first take a look at the Meta <a href="https://www.facebook.com/business/help" rel="nofollow ugc">helpcenter docs</a>, by searching for keywords like ‘WooCommerce’ here. If you didn’t find what you were looking for, you can go to <a href="https://www.facebook.com/business-support-home" rel="nofollow ugc">Meta Direct Support</a> and ask your question.
When reporting an issue on Meta Direct Support, please give us as many details as possible. 
* Symptoms of your problem 
* Screenshot, if possible 
* Your Facebook page URL 
* Your website URL 
* Current version of Facebook-for-WooCommerce, WooCommerce, WordPress, PHP
To suggest technical improvements, you can raise an issue on our <a href="https://github.com/facebook/facebook-for-woocommerce/issues" rel="nofollow ugc">Github repository</a>.

Facebook for WooCommerce

Latest version as of writing, 2.6.26, causes the WooCommerce settings page to throw a fatal error. Past releases have created similar fatal errors as well, exhibiting poor development and testing prior to release.

Poor development causing crashes on WooCommerce

Ones set and forget :)
I only miss some stats.

For me good enough


I knew for a long time that this plugin is horrible and to my amaze, got out of a call with a facebook representative, they guided our specialist in installing another plugin for pixel and capi integrations! This says a lot about the quality of the plugin!



They should just scrape it and rebuild it from ground up.


even facebook staff does not use this!


You can use this plugin to serve the Data Feed but you have to build your own consent tool to add the tracker script only after the user consent.


NOT GDPR compliant!


Like many others, I've excluded certain categories but the plugin doesn't like this so they will block you from updating or creating a product in these categories.



This should be banned from the WP plugin repo.



The only two options are (1) disabling the plugin while editing the product, or (2) remove the category from exclusion while editing the product.



This makes no sense at all.



EDIT: After posting this review (originally 1-star) review, the team was very fast to address the issue that I was complaining about and changed the implementation. I now like the plugin and recommend it.


Excluding a Category Becomes a Pain


Since recently I started noticing how my entire site, especially checkout page is slow. I upgraded my hosting plan to as high as possible, but still I got the same problem. Finally, I found when debugging this single plugin is responsible for the whole site to slow down. I strongly recommend to not install this plugin as it causes your entire site to be slow even if you are on a premium hosting plan. 


It causes the checkout page to slow down

Get the Official Facebook for WooCommerce plugin for powerful ways to help grow your business.

PixelFlow vs Facebook for WooCommerce