pixelflow

PixelFlow is the official WordPress plugin for <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow</a> – a powerful solution for implementing Meta’s Conversions API on your website.
Why PixelFlow?
Meta’s Conversions API helps you track customer actions beyond the limitations of browser-based tracking, ensuring accurate data collection for your advertising campaigns. PixelFlow makes it simple to set up and manage without technical expertise.
Key Features:
<ul>
<li>🚀 Easy Installation – Add your PixelFlow tracking code with just a few clicks</li>
<li>🛒 WooCommerce Integration – Automatic event tracking for your online store</li>
<li>📊 Complete Event Tracking – Track purchases, add to cart, checkout, and more</li>
<li>⚙️ Flexible Configuration – Control which events and elements to track</li>
<li>🎨 Theme Compatible – Works with most of WordPress themes</li>
<li>🔒 User Role Exclusion – Exclude admins or specific user roles from tracking</li>
<li>🐛 Debug Mode – Visual debugging tools for testing and validation</li>
<li>🎯 Custom Class Assignment – Automatically adds tracking classes to WooCommerce elements</li>
</ul>
WooCommerce Features:
When WooCommerce integration is active, PixelFlow automatically:
<ul>
<li>Tracks purchase events with complete order details</li>
<li>Adds event tracking classes to product, cart, and checkout pages</li>
<li>Captures product names, prices, quantities, and totals</li>
<li>Works with most WooCommerce themes out of the box</li>
</ul>
Tracked Events Include:
<ul>
<li>Purchase</li>
<li>Add to Cart</li>
<li>Initiate Checkout</li>
<li>View Content</li>
<li>Lead Events</li>
<li>And more…</li>
</ul>
Perfect for:
<ul>
<li>E-commerce stores using WooCommerce</li>
<li>Businesses running Facebook/Meta advertising campaigns</li>
<li>Marketers who need accurate conversion tracking</li>
<li>Anyone looking to improve their Meta Pixel implementation</li>
</ul>
<h3>Privacy Policy</h3>
PixelFlow integrates with Meta’s Conversions API to track customer actions on your website (when configured). This may include:
<ul>
<li>Page views</li>
<li>Product interactions</li>
<li>Purchase events</li>
<li>Form submissions</li>
</ul>
All data is processed according to Meta’s privacy policies and your local privacy regulations. Please ensure you have appropriate user consent mechanisms in place if required by law (e.g., GDPR, CCPA).
For more information: 
* <a href="https://pixelflow.so/privacy" rel="nofollow ugc">PixelFlow Privacy Policy</a> 
* <a href="https://www.facebook.com/business/tools" rel="nofollow ugc">Meta Business Tools</a>
<h3>Additional Information</h3>
Links: 
* <a href="https://pixelflow.so" rel="nofollow ugc">PixelFlow Website</a> 
* <a href="https://docs.pixelflow.so" rel="nofollow ugc">Documentation</a> 
* <a href="https://docs.pixelflow.so/pixelflow-classes-document" rel="nofollow ugc">Event Classes Reference</a> 
* <a href="https://pixelflow.so/contact" rel="nofollow ugc">Support</a>
Requirements: 
* WordPress 5.0 or higher 
* PHP 7.4 or higher 
* WooCommerce 4.0+ (optional, for e-commerce features)
Developer Resources: 
* The plugin is developer-friendly with filters and hooks 
* Custom event tracking can be implemented using PixelFlow classes 
* Compatible with custom WooCommerce themes 
* <a href="https://github.com/PixelFlow-org/pixelflow-wordpress" rel="nofollow ugc">GitHub Repository</a> – feel free to contribute or report issues

PixelFlow

PixelFlow official WordPress plugin. Easily install Meta's Conversions API on your website with WooCommerce integration and event tracking

Facebook

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.
You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. <a href="https://www.facebook.com/business/learn/facebook-ads-pixel" rel="nofollow ugc">Learn More</a>
The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. <a href="https://www.facebook.com/business/help/2041148702652965?id=818859032317965" rel="nofollow ugc">Learn More</a>
You can find more information about our Privacy Policy <a href="https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0" rel="nofollow ugc">here</a>.

Meta pixel for WordPress


I am thrilled that this plugin is modernized to PHP 8+. PHP 7 is history and unbelieavably how much people rely on it. When I stumble on plugin which reports errors on PHP 8.2, I immediately discard it.


PHP 8+


There is nothing more to write, just look at the Wordpress and PHP compatibility table.


PHP 7.4

Grow your business with Meta for WordPress!

PixelFlow vs Meta pixel for WordPress