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<p>SegmentLab Extension allows to easily experiment with WooCommerce product prices. Different prices and pricing techniques let you understand which pricing model brings the most revenue and sales from your customers.</p>
<h3>Extension Services</h3>
<p><strong>Easily experiment with prices</strong><br />
On WordPress WooCommerce platform SegmentLab lets you run different price and pricing techniques experiments, so you can understand which pricing model brings the most revenue and engagement from your audience.</p>
<p><strong>Price Testing</strong><br />
Once you have our WooCommerce plugin installed you can easily test multiple price levels where each products can be offered at different prices for individual customers.</p>
<p><strong>Rounded vs Non-Rounded Pricing</strong><br />
Ever wondered which pricing technique is right for your project. Should you do round pricing, maybe $.95 would work better? What about $.99 or $.97? With SegmentLab you can easily test all these and other pricing techniques. Stop guessing and start testing!</p>
<h3>How it works</h3>
<p>From the moment when customers first come to your shop they get randomly assigned a price from a price testing experiment that you’ve set up. Testing prices appear across the store like for any other product, in the main shop page, category pages, cart, checkout page and remain the same for repeat visits of a particular visitor.</p>
<p>SegmentLab Platform also provides an option for more experienced users to setup your own Multi Variant Split tests and track their performance between different users. This option allows to optimize your website for each visitor by displaying a version of the site that will provide the best experience and engagement for the user currently visiting the site.</p>
<h3>Expert Support</h3>
<p>We have a great team to help you. Ask your questions in the support form, or contact us directly via our <a href="https://www.segmentlab.com/main/contactus.php" rel="nofollow ugc">contact form</a>.</p>
<h3>Get Started</h3>
<p>Installation is free, quick, and easy. Install SegmentLab Extension from our <a href="https://wordpress.org/plugins/segmentlab-extension/" rel="ugc">WordPress plugin site</a>, or directly from <a href="https://www.segmentlab.com/main/plugin.php" rel="nofollow ugc">SegmentLab Platform</a> in minutes. Our plugin lifts all the processing load from your own server and takes it to our cloud. This way, price tests do not slow down your site or interfere with your hosting in any way.</p>
<h3>Disclaimer</h3>
<p>This plugin is part of <a href="https://www.segmentlab.com" rel="nofollow ugc">SegmentLab Platform</a> and does not work on its own. Pricing and other experiments are setup directly on the <a href="https://www.segmentlab.com" rel="nofollow ugc">platform</a> and plugin serves as a communication bridge. Please take a look at our <a href="https://www.segmentlab.com/main/privacypolicy.php" rel="nofollow ugc">Privacy Policy</a> and <a href="https://www.segmentlab.com/main/termsofservice.php" rel="nofollow ugc">Terms of Service</a> before you proceed.</p>


SegmentLab Extension

SegmentLab Extension allows to easily experiment with WooCommerce product prices. Different prices and pricing techniques let you understand which pri …

<p>This plugin simplifies the process of adding the VWO SmartCode to your WordPress site and enables automatic tracking of WooCommerce events like product views, add-to-cart actions, and completed purchases. It also offers optional server-side tracking to bypass client-side blockers and improve event reliability.</p>
<h3>Key Features</h3>
<ul>
<li>Easy VWO (Wingify) SmartCode integration</li>
<li>Automatic WooCommerce event tracking</li>
<li>Event-level data passed to VWO for advanced reporting</li>
<li>Support for asynchronous and synchronous SmartCode types</li>
<li>Optional server-side tracking for more accurate analytics</li>
<li>Works seamlessly with WooCommerce</li>
</ul>
<h3>Configuration and Setup</h3>
<h3>Configuring General Settings</h3>
<ol>
<li>Go to <strong>Settings > VWO</strong>.</li>
<li>Enter your VWO Account ID.</li>
<li>Choose your preferred code type:
<ul>
<li><strong>Asynchronous (Recommended)</strong>: Loads faster, doesn’t block elements.</li>
<li><strong>Synchronous</strong>: Not recommended for performance reasons.</li>
</ul>
</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Configuring WooCommerce Settings</h3>
<ol>
<li>Open the <strong>WooCommerce</strong> tab in the VWO settings.</li>
<li>Enable WooCommerce Event Tracking.</li>
<li>Enable the specific events you want to track:
<ul>
<li>Product Viewed</li>
<li>Add to Cart</li>
<li>Product Removed From Cart</li>
<li>Purchase Order</li>
</ul>
</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Configuring Server-Side Tracking (Optional)</h3>
<ol>
<li>Enable <strong>Server-Side Tracking</strong> from the WooCommerce tab.</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Verifying Event Tracking in VWO</h3>
<ol>
<li>Log in to your VWO account.</li>
<li>Go to <strong>Data360 > Events</strong>.</li>
<li>Perform sample actions on your WooCommerce store.</li>
<li>Check the events list in Data360.</li>
<li>Register any events listed under “Unregistered Events”.</li>
</ol>
<h3>WooCommerce Events Imported Into VWO</h3>
<h3>Product Viewed</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.productViewed</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Add To Cart</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.addToCart</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Remove from Cart</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.removeFromCart</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Purchase</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.purchase</code></li>
<li>Payload:
<ul>
<li>orderId, productId, productSku, productPrice, productQuantity, discount, shippingPrice, totalTax, totalPrice, currencyCode</li>
</ul>
</li>
</ul>


Visual Website Optimizer

VWO is the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

SegmentLab Extension vs Visual Website Optimizer