CHRS Interactive

<p><strong>Simple Tracking</strong> adds an admin interface where you can easily add your tracking and conversion pixels, such as Google Analytics, Meta Pixel, TikTok Pixel, and more.</p>
<p>Additionally manage all your social media links, and display them on your site using shortcodes or template code.</p>
<h4>Supported Tracking Services</h4>
<ul>
<li>Google Analytics (GA4)</li>
<li>Google Tag Manager</li>
<li>Meta Pixel (Facebook/Instagram)</li>
<li>LinkedIn Insight Tag </li>
<li>Pinterest Tag</li>
<li>TikTok Pixel</li>
<li>Twitter / X Pixel</li>
<li>Snapchat Pixel</li>
</ul>
<h4>Custom Code Injection</h4>
<p>Add custom tracking scripts or code snippets to:</p>
<ul>
<li>Header (wp_head) – Before closing  tag</li>
<li>Body (wp_body_open) – Right after opening  tag</li>
<li>Footer (wp_footer) – Before closing  tag</li>
</ul>
<h4>Available Social Media Platforms</h4>
<ul>
<li>Facebook</li>
<li>Twitter / X</li>
<li>Instagram</li>
<li>Threads</li>
<li>Bluesky</li>
<li>WhatsApp</li>
<li>Pinterest</li>
<li>YouTube</li>
<li>TikTok</li>
<li>Yelp</li>
<li>Snapchat</li>
<li>Discord</li>
<li>WordPress.com</li>
<li>LinkedIn</li>
<li>Tumblr</li>
<li>Flickr</li>
<li>Custom Link 1</li>
<li>Custom Link 2</li>
</ul>
<p>You can use the social media links as PHP code within your template files or as shortcodes within the editor and widgets.</p>
<h4>Social Media Icons</h4>
<p>Display beautiful SVG social media icons with customizable size, color, and style:</p>
<pre><code>[social-icons] - Displays all configured social icons

[social-icons platforms="facebook,twitter,instagram"] - Display specific platforms

[social-icons size="32" color="#000000" hover="#0073aa" style="circle"] - Customize appearance
</code></pre>
<p>Available styles: default, circle, square, rounded</p>
<p>Change default icon settings in the Style tab.</p>
<h4>Social Link Shortcode</h4>
<p>Display a text link to a social media profile:</p>
<pre><code>[social-link social_id="fburl" link_title="Follow us on Facebook"]
</code></pre>
<h4>Template Usage</h4>
<p>Use in your theme templates:</p>
<pre><code><?php
$options = get_option( 'chrs_theme_options' );
echo esc_url( $options['fburl'] );
?>
</code></pre>
<h3>Support</h3>
<p>Please submit your support requests through the WordPress forums for <a href="https://wordpress.org/support/plugin/simple-theme-options/" rel="ugc">Simple Tracking</a>.</p>
<p>For feature requests or suggestions, contact us at hello@chrsinteractive.com</p>


Simple Tracking

Add site-wide tracking codes and conversion pixels. Additionally manage all your social media links, and display them on your site using shortcodes.

Buildio

<p>Ad blockers, iOS privacy changes and cookie restrictions mean your browser-based tracking pixel is only reporting a fraction of your actual conversions. Your ads cannot optimise on data they never receive.</p>
<p>UniPixel fixes this by sending conversion events directly from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft — bypassing the browser entirely. No external cloud hosting, no GTM server container. Install, paste your credentials, and server-side tracking is live.</p>
<h3>What It Does</h3>
<ul>
<li><strong>Meta Conversion API (CAPI)</strong> — server-side and client-side event sending with full deduplication.</li>
<li><strong>Pinterest Conversions API</strong> — server-side and client-side tracking with full deduplication.</li>
<li><strong>TikTok Events API</strong> — server-side and client-side tracking with automatic deduplication.</li>
<li><strong>GA4 Measurement Protocol</strong> — server-side event delivery to Google Analytics and Google Ads.</li>
<li><strong>Microsoft UET & Conversions API</strong> — client-side tracking via UET with early support for Microsoft’s Conversions API (CAPI) pilot program. WooCommerce events and custom events supported.</li>
<li><strong>WooCommerce events</strong> — ViewContent, AddToCart, InitiateCheckout and Purchase tracked automatically with full product data (names, categories, variants, values).</li>
<li><strong>Custom events</strong> — create your own click, view and interaction events for any WordPress page. Not limited to WooCommerce.</li>
<li><strong>Automatic deduplication</strong> — each event gets a unique ID shared between client and server, so platforms count it once.</li>
<li><strong>Built-in consent management</strong> — includes its own consent banner or reads from OneTrust, Cookiebot, Osano, Silktide, Orest Bida, Complianz, CookieYes and Moove GDPR.</li>
<li><strong>Live event testing</strong> — real-time console shows events as they fire, with full payload data.</li>
<li><strong>Event logging</strong> — optional database storage of every event sent, for debugging and audit.</li>
</ul>
<h3>Why Server-Side Tracking Matters</h3>
<p>Around 43% of internet users run ad blockers. Safari limits cookies to 7 days. iOS App Tracking Transparency reduced reported conversions by 30-40% for many advertisers. When your tracking relies only on a browser pixel, these restrictions silently discard your conversion data.</p>
<p>Server-side tracking sends conversion data directly from your server to the ad platform API. Ad blockers cannot touch it. Cookie limits do not apply. The result: your ad platforms see your real conversions, optimise better, and your ad spend works harder.</p>
<h3>Why UniPixel</h3>
<p>UniPixel sends API calls directly from your own WordPress server. No GTM server container, no external cloud, no routing your data through third-party services.</p>
<ul>
<li><strong>Meta, Pinterest, TikTok, Google and Microsoft</strong> — server-side and client-side tracking for all five platforms.</li>
<li><strong>No GTM required</strong> — no server container setup, no custom subdomain, no separate hosting.</li>
<li><strong>No external cloud</strong> — your data goes from your server to the ad platform. Nothing in between.</li>
<li><strong>Works on any WordPress site</strong> — WooCommerce stores get automatic ecommerce event tracking. Non-WooCommerce sites use custom events for lead gen, SaaS, content or anything else.</li>
<li><strong>Five-minute setup</strong> — install, enter your Pixel ID and access token, enable the platform. Done.</li>
</ul>
<p>Optional <a href="https://buildio.dev/unipixel-docs/advanced-matching-setting-with-unipixel/" rel="nofollow ugc">Advanced Matching</a> sends hashed user data (email, phone, address) alongside events to help platforms improve Event Match Quality.</p>
<h3>Tips</h3>
<h4>Deduplication</h4>
<p>UniPixel automatically prevents duplicate counting when both client-side and server-side events are enabled.</p>
<p>Each event is assigned a unique <strong>event_id</strong> when triggered. This same ID is sent to both the browser pixel and the server API, allowing platforms to merge identical events.</p>
<ul>
<li><strong>Meta (Facebook / Instagram)</strong> — uses <code>event_id</code> to match Pixel and Conversion API events so they count once.</li>
<li><strong>Pinterest</strong> — uses <code>event_id</code> to match Tag and Conversions API events for full deduplication.</li>
<li><strong>TikTok</strong> — uses shared event IDs across Pixel and Events API for seamless deduplication.</li>
<li><strong>Google (GA4 / Ads)</strong> — uses shared <code>client_id</code> and <code>session_id</code> values for client/server matching. Works automatically for both client-first and server-first setups.</li>
<li><strong>Microsoft (Bing / UET)</strong> — uses <code>eventId</code> to match UET tag and Conversions API events for deduplication.</li>
</ul>
<p>No extra setup is required — UniPixel handles ID creation and matching automatically.</p>
<h3>Privacy and 3rd Party Services</h3>
<p>This plugin sends event data to external services for analytics and advertising purposes. Data is only sent to platforms you have enabled in UniPixel settings.</p>
<ul>
<li><strong>Meta (Facebook) Pixel and Conversion API</strong>: Sends user event data (e.g., PageView, Purchase) to Meta for tracking and ad optimisation.</li>
<li><strong>Pinterest Tag and Conversions API</strong>: Sends event data to Pinterest for ad tracking and campaign optimisation.</li>
<li><strong>TikTok Pixel and Events API</strong>: Sends event data to TikTok for ad tracking and campaign optimisation.</li>
<li><strong>Google Analytics and Measurement Protocol</strong>: Sends event data to Google for analytics and conversion tracking via GA4 and Google Tag Manager.</li>
<li><strong>Microsoft UET and Conversions API</strong>: Sends event data to Microsoft for ad tracking and conversion optimisation via Bing Ads.</li>
</ul>
<h3>Domains</h3>
<p>This plugin communicates with the following domains:<br />
– <strong>Meta (Facebook)</strong>:<br />
  – https://www.facebook.com<br />
  – https://graph.facebook.com<br />
– <strong>Google</strong>:<br />
  – https://www.google-analytics.com<br />
  – https://www.googletagmanager.com<br />
– <strong>Pinterest</strong>:<br />
  – https://api.pinterest.com<br />
  – https://s.pinimg.com<br />
– <strong>TikTok</strong>:<br />
  – https://business-api.tiktok.com<br />
– <strong>Microsoft</strong>:<br />
  – https://bat.bing.com<br />
  – https://capi.uet.microsoft.com<br />
– <strong>Buildio</strong>:<br />
  – https://buildio.dev</p>
<h3>Data Sent</h3>
<p>Data sent to these domains may include:<br />
– User interactions (e.g., clicks, page views, purchases)<br />
– IP address and user agent (collected by tracking mechanisms)<br />
– Custom event data such as purchase amount, currency, and transaction ID (depending on configuration)<br />
– Diagnostic information may be sent to Buildio to assist with plugin performance and bug fixes, including site URL, IP address and basic interactions. No sensitive information or keys are sent.</p>
<h3>Privacy and Terms</h3>
<p>For more details on privacy policies and terms of use, please visit the following links:</p>
<ul>
<li><a href="https://www.facebook.com/about/privacy" rel="nofollow ugc">Meta (Facebook) Privacy Policy</a></li>
<li><a href="https://www.facebook.com/terms.php" rel="nofollow ugc">Meta (Facebook) Terms of Service</a></li>
<li><a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li><a href="https://policies.google.com/terms" rel="nofollow ugc">Google Terms of Service</a></li>
<li><a href="https://policy.pinterest.com/privacy-policy" rel="nofollow ugc">Pinterest Privacy Policy</a></li>
<li><a href="https://policy.pinterest.com/terms-of-service" rel="nofollow ugc">Pinterest Terms of Service</a></li>
<li><a href="https://www.tiktok.com/legal/privacy-policy" rel="nofollow ugc">TikTok Privacy Policy</a></li>
<li><a href="https://www.tiktok.com/legal/terms-of-service" rel="nofollow ugc">TikTok Terms of Service</a></li>
<li><a href="https://privacy.microsoft.com/privacystatement" rel="nofollow ugc">Microsoft Privacy Statement</a></li>
<li><a href="https://about.ads.microsoft.com/en-us/resources/policies/microsoft-advertising-agreement" rel="nofollow ugc">Microsoft Advertising Agreement</a></li>
<li><a href="https://buildio.dev/privacy" rel="nofollow ugc">Buildio Privacy Policy</a></li>
</ul>
<h3>License</h3>
<p>This plugin is licensed under the GPLv2 or later.</p>


UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce

Send conversion events from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft. No cloud, no GTM. WooCommerce and custom events.

Simple Tracking vs UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce