MartijnScheijbeler

<p>Add support for Google Analytics and Google Tag Manager to your AMP pages<br />
(Accelerated Mobile Pages) on WordPress. The plugin will provide you with an<br />
easy set-up of your accounts on both GA & GTM to make sure you can start<br />
measuring and supporting your AMP pages better.</p>
<h4>Features</h4>
<ul>
<li>Enable the tracking codes for Google Tag Manager & Google Analytics.</li>
<li>Provide custom variables and data for AMP.</li>
<li>Be able to customize the custom dimensions for Google Analytics.</li>
<li>Add outbound link tracking for Google Analytics.</li>
</ul>


Google Tag Manager & Google Analytics for AMP

Provide support for Google Analytics & Google Tag Manager on pages supported by the AMP Project (Accelerated Mobile Pages).

digitalapps

<p><a href="https://digitalapps.com/wordpress-plugins/wp-global-site-tag/" title="WP Global Site Tag" rel="nofollow ugc">Global Site Tag</a> (gtag.js) is a new Google Analytics replacement. WP Global Site Tag provides a framework for streamlined web page tagging – giving you better control while making implementation easier. Using gtag.js lets you benefit from the latest tracking features and integrations as they become available. This is the WordPress version.</p>
<p>To use gtag.js to track your site, install the plugin and activate.</p>
<ul>
<li>Simple to install and use even your clients can do it</li>
<li>Configure multiple Google Analytics properties</li>
<li>Minified version of the code is injected for faster loading times</li>
<li>Built using WordPress best practices and standards</li>
<li>Great for marketing agencies and individuals</li>
</ul>
<h3>Supercharge Your GTM Setup with gtag</h3>
<p>Wondering if you can make the most of gtag and set up Google Tag Manager (GTM) simultaneously? Heck yeah, you can!</p>
<p>Setting up GTM with gtag is a breeze. Just swap out that initial GA_TRACKING_ID with your GTM container ID, and you’re good to go. You can still keep the universal analytics tag running smoothly within GTM, all while having gtag in the mix.</p>
<h3>How to use Global Site Tag</h3>
<p>To use gtag.js to track your site, install the plugin. Replace GA_TRACKING_ID with the tracking ID of the Google Analytics property you want to send data to.</p>
<h3>Why use Global Site Tag</h3>
<p>Global Site Tag streamlines tracking across all Google products, including their measurement, conversion tracking, and remarketing products. Global Site Tag is the new replacement for old Google Analytics script.</p>
<h3>Difference between Universal Analytics & Global Site Tag</h3>
<p>There are few differences you need to know before thinking of migrating to Global Site Tag.</p>
<p>Install:<br />
Universal Analytics(analytics.js) is only used for installing Google Analytics, and global tag can be used to install multiple tools like, GA and GTM.</p>
<p>Tracking:<br />
Universal Analytics uses trackers(ga(‘create’, ‘G-XXXXX-Y’, ‘auto’);) to send pageviews to Google Analytics while gtag send pageviews to GA property identified by the GA_Tracking_ID(gtag(‘config’,’GA_Tracking_ID’)).</p>
<p>Use:<br />
Global Site Tag can be used for conversion tracking and remarketing while universal analytics can’t.</p>


WP Global Site Tag

Global Site Tag (gtag.js) is a new Google Analytics replacement – giving you better control while making implementation easier. Using gtag.

Google Tag Manager & Google Analytics for AMP vs WP Global Site Tag