wayby

<p><strong>Wayby</strong> makes it easy to personalize your WordPress website for different visitors and run A/B tests – no coding required.</p>
<p>Show different content to different audiences, test variations of your pages, and improve your conversion rates – all managed from the Wayby dashboard.</p>
<p>This plugin connects your WordPress site to Wayby with just one setting: your Website ID. Once activated, you can start creating personalizations and experiments right away from the <a href="https://www.wayby.io" rel="nofollow ugc">Wayby dashboard</a>.</p>
<p><strong>A Wayby account is required to use this plugin.</strong> Visit <a href="https://www.wayby.io" rel="nofollow ugc">wayby.io</a> to get started.</p>
<h4>Why Wayby?</h4>
<ul>
<li><strong>No coding needed</strong> – create personalizations and A/B tests visually from the Wayby dashboard</li>
<li><strong>One-step setup</strong> – just enter your Website ID and you’re ready to go</li>
<li><strong>Privacy-friendly</strong> – no cookies are used for personalization and all performance metrics are anonymized and GDPR compliant</li>
<li><strong>Lightweight</strong> – minimal impact on page load speed with no extra dependencies</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Enter your Website ID (found in your Wayby dashboard)</li>
<li>Create personalizations and A/B tests from the Wayby dashboard</li>
<li>Wayby handles the rest – delivering the right content to the right visitors automatically</li>
</ol>
<h3>External Services</h3>
<p>This plugin connects to the Wayby personalization service hosted at <code>app.wayby.io</code>.</p>
<p><strong>What data is transmitted:</strong></p>
<ul>
<li>Your Website ID (configured in settings)</li>
<li>Page URL and visitor information for delivering personalizations</li>
<li>Anonymized, GDPR-compliant performance metrics about created personalizations</li>
</ul>
<p><strong>When data is transmitted:</strong></p>
<ul>
<li>On every front-end page load (to deliver personalizations)</li>
<li>When saving settings (to validate your Website ID)</li>
</ul>
<p><strong>Service links:</strong></p>
<ul>
<li><a href="https://www.wayby.io" rel="nofollow ugc">Wayby Website</a></li>
<li><a href="https://www.wayby.io/terms-of-usage" rel="nofollow ugc">Terms of Service</a></li>
<li><a href="https://www.wayby.io/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>


Wayby

Add Wayby personalization and A/B testing to your WordPress site with a simple one-step setup.

<p>This plugin simplifies the process of adding the VWO SmartCode to your WordPress site and enables automatic tracking of WooCommerce events like product views, add-to-cart actions, and completed purchases. It also offers optional server-side tracking to bypass client-side blockers and improve event reliability.</p>
<h3>Key Features</h3>
<ul>
<li>Easy VWO SmartCode integration</li>
<li>Automatic WooCommerce event tracking</li>
<li>Event-level data passed to VWO for advanced reporting</li>
<li>Support for asynchronous and synchronous SmartCode types</li>
<li>Optional server-side tracking for more accurate analytics</li>
<li>Works seamlessly with WooCommerce</li>
</ul>
<h3>Configuration and Setup</h3>
<h3>Configuring General Settings</h3>
<ol>
<li>Go to <strong>Settings > VWO</strong>.</li>
<li>Enter your VWO Account ID.</li>
<li>Choose your preferred code type:
<ul>
<li><strong>Asynchronous (Recommended)</strong>: Loads faster, doesn’t block elements.</li>
<li><strong>Synchronous</strong>: Not recommended for performance reasons.</li>
</ul>
</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Configuring WooCommerce Settings</h3>
<ol>
<li>Open the <strong>WooCommerce</strong> tab in the VWO settings.</li>
<li>Enable WooCommerce Event Tracking.</li>
<li>Enable the specific events you want to track:
<ul>
<li>Product Viewed</li>
<li>Add to Cart</li>
<li>Product Removed From Cart</li>
<li>Purchase Order</li>
</ul>
</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Configuring Server-Side Tracking (Optional)</h3>
<ol>
<li>Enable <strong>Server-Side Tracking</strong> from the WooCommerce tab.</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Verifying Event Tracking in VWO</h3>
<ol>
<li>Log in to your VWO account.</li>
<li>Go to <strong>Data360 > Events</strong>.</li>
<li>Perform sample actions on your WooCommerce store.</li>
<li>Check the events list in Data360.</li>
<li>Register any events listed under “Unregistered Events”.</li>
</ol>
<h3>WooCommerce Events Imported Into VWO</h3>
<h3>Product Viewed</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.productViewed</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Add To Cart</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.addToCart</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Remove from Cart</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.removeFromCart</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Purchase</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.purchase</code></li>
<li>Payload:
<ul>
<li>orderId, productId, productSku, productPrice, productQuantity, discount, shippingPrice, totalTax, totalPrice, currencyCode</li>
</ul>
</li>
</ul>


Visual Website Optimizer

VWO is the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

Wayby vs Visual Website Optimizer