Lee Willis

<p>This plugin lets you set up two different templates with differences that you think might increase conversions, serve these different templates up to users, and track their activity using custom segments in Google Analytics.</p>
<p>Alternatively you can use it to “choose” a particular theme by setting a URL parameter so you can experiment using different themes yourself (Particularly useful when developing your “split” themes!</p>


SES Theme Split Test

Split test your wordpress theme, and track test using Google Analytics user defined values.

<p>This plugin simplifies the process of adding the VWO SmartCode to your WordPress site and enables automatic tracking of WooCommerce events like product views, add-to-cart actions, and completed purchases. It also offers optional server-side tracking to bypass client-side blockers and improve event reliability.</p>
<h3>Key Features</h3>
<ul>
<li>Easy VWO (Wingify) SmartCode integration</li>
<li>Automatic WooCommerce event tracking</li>
<li>Event-level data passed to VWO for advanced reporting</li>
<li>Support for asynchronous and synchronous SmartCode types</li>
<li>Optional server-side tracking for more accurate analytics</li>
<li>Works seamlessly with WooCommerce</li>
</ul>
<h3>Configuration and Setup</h3>
<h3>Configuring General Settings</h3>
<ol>
<li>Go to <strong>Settings > VWO</strong>.</li>
<li>Enter your VWO Account ID.</li>
<li>Choose your preferred code type:
<ul>
<li><strong>Asynchronous (Recommended)</strong>: Loads faster, doesn’t block elements.</li>
<li><strong>Synchronous</strong>: Not recommended for performance reasons.</li>
</ul>
</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Configuring WooCommerce Settings</h3>
<ol>
<li>Open the <strong>WooCommerce</strong> tab in the VWO settings.</li>
<li>Enable WooCommerce Event Tracking.</li>
<li>Enable the specific events you want to track:
<ul>
<li>Product Viewed</li>
<li>Add to Cart</li>
<li>Product Removed From Cart</li>
<li>Purchase Order</li>
</ul>
</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Configuring Server-Side Tracking (Optional)</h3>
<ol>
<li>Enable <strong>Server-Side Tracking</strong> from the WooCommerce tab.</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Verifying Event Tracking in VWO</h3>
<ol>
<li>Log in to your VWO account.</li>
<li>Go to <strong>Data360 > Events</strong>.</li>
<li>Perform sample actions on your WooCommerce store.</li>
<li>Check the events list in Data360.</li>
<li>Register any events listed under “Unregistered Events”.</li>
</ol>
<h3>WooCommerce Events Imported Into VWO</h3>
<h3>Product Viewed</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.productViewed</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Add To Cart</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.addToCart</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Remove from Cart</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.removeFromCart</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Purchase</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.purchase</code></li>
<li>Payload:
<ul>
<li>orderId, productId, productSku, productPrice, productQuantity, discount, shippingPrice, totalTax, totalPrice, currencyCode</li>
</ul>
</li>
</ul>


Visual Website Optimizer

VWO is the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

SES Theme Split Test vs Visual Website Optimizer